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KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
KRDS India Post Podium / June - July 2014: Fashion & Retail
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KRDS India Post Podium / June - July 2014: Fashion & Retail

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Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail. …

Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail.

What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!

Published in: Social Media
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Transcript

  • 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  • 2. Brands Considered Fans: 94,48,988Fans: 2,16,88,102 Fans: 44,51,164 Fans: 58,02,872 Fans: 34,92,218 Fans: 32,44,663 Based on data gathered between June and July 2014
  • 3. Methodology
  • 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
  • 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information
  • 6. 10.44 KRDS Engagement Score Based on data gathered between June and July 2014
  • 7. 1.70 KRDS Engagement Score Based on data gathered between June and July 2014
  • 8. 0.79 KRDS Engagement Score Based on data gathered between June and July 2014
  • 9. 0.33 KRDS Engagement Score Based on data gathered between June and July 2014
  • 10. 0.28 KRDS Engagement Score Based on data gathered between June and July 2014
  • 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  • 12. 61.08 KRDS Engagement Score Based on data gathered between June and July 2014
  • 13. 3.15 KRDS Engagement Score Based on data gathered between June and July 2014
  • 14. 2.73 KRDS Engagement Score Based on data gathered between June and July 2014
  • 15. 1.30 KRDS Engagement Score Based on data gathered between June and July 2014
  • 16. 0.83 KRDS Engagement Score Based on data gathered between June and July 2014
  • 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  • 18. 14.59 KRDS Engagement Score Based on data gathered between June and July 2014
  • 19. 0.63 KRDS Engagement Score Based on data gathered between June and July 2014
  • 20. 0.49 KRDS Engagement Score Based on data gathered between June and July 2014
  • 21. 0.47 KRDS Engagement Score Based on data gathered between June and July 2014
  • 22. 0.27 KRDS Engagement Score Based on data gathered between June and July 2014
  • 23. Priyanka Mehta Business Development Executive KRDS - India Priyanka.mehta@krds.com +919840761683 Priyanka.mehta.krds THANK YOU

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