AIR FRANCE APPLICATION « MINI PRIX »                                                                                 BRIEF...
AIR FRANCE APPLICATION « MINI PRIX »                                                                                 RESUL...
AIR FRANCE APPLICATION « MINI PRIX »                                                                                 35% o...
FOLLOW US: TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS          CONTACT US: CONTACT@KRDS.COM
KRDS case study - air france mini prix
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KRDS case study - air france mini prix

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AIR FRANCE FACEBOOK APPLICATION « MINI PRIX » / Connecting with fans, engage &
Promote a offer claim

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KRDS case study - air france mini prix

  1. 1. AIR FRANCE APPLICATION « MINI PRIX » BRIEF  Connecting with fans  Engage fans  Promote an offer claim : new mini fare lower pricing brings friends closer SOLUTION  Instant win Sweepstakes, easy to enter. The concept : profile picture puzzle game. Mobile version available.KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM
  2. 2. AIR FRANCE APPLICATION « MINI PRIX » RESULTS  In 5 days: 110,000 new fans on Air France page  120,000 filled forms, 35% opt-ins  125,000 + Organic visits & Open Graph actions to foster engagementKRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM
  3. 3. AIR FRANCE APPLICATION « MINI PRIX » 35% of users played on mobile!KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS - CONTACT US CONTACT@KRDS.COM
  4. 4. FOLLOW US: TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS CONTACT US: CONTACT@KRDS.COM

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