KRDS Singapore Post Podium / March 2014: Airline Brands

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Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from an industry. This month, we will focus on airline brands.

What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

Published in: Social Media, Sports, Business
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KRDS Singapore Post Podium / March 2014: Airline Brands

  1. 1. Post Podium Airline Brands March 2014, Singapore
  2. 2. Brands Considered in March Singapore Airlines Fans: 734,000 Tiger Air Fans: 570,000 Jetstar Asia Fans: 168,000 AirAsia Fans: 100,000 SilkAir Fans: 73,000 KLM Singapore Fans: 29,000 Cathay Pacific Singapore: Fans: 17,000 AirAsiaGo Fans: 7,000
  3. 3. Methodology
  4. 4. (No. of Likes on Post P) + 2 (No. of Shares of Post) + 5 (No. of Comments on Post) No. of Fans of Page KRDS Engagement Score on Post ) x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do the benchmark pages against each other. Introduction We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
  5. 5. Top 5 Brand Specific Posts Content that is unique to the particular brand, including events, slogans, and product information
  6. 6. KRDS Engagement Score 21.7 Fans:734,000
  7. 7. KRDS Engagement Score 12.2 Fans:734,000
  8. 8. KRDS Engagement Score 11.7 Fans:734,000
  9. 9. KRDS Engagement Score 9.8 Fans:734,000
  10. 10. KRDS Engagement Score 6.3 Fans:734,000
  11. 11. Top 5 Promotional Posts Content to publicize product promotions and discounts
  12. 12. KRDS Engagement Score 35.6 Fans:100,000
  13. 13. KRDS Engagement Score 14.2 Fans:29,000
  14. 14. KRDS Engagement Score 12.6 Fans:29,000
  15. 15. KRDS Engagement Score 8.6 Fans:17,000
  16. 16. KRDS Engagement Score 3.5 Fans:7,000
  17. 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand
  18. 18. KRDS Engagement Score 27.4 Fans:734,000
  19. 19. KRDS Engagement Score 27.2 Fans:734,000
  20. 20. KRDS Engagement Score 26.5 Fans:17,000
  21. 21. KRDS Engagement Score 12.0 Fans:734,000
  22. 22. KRDS Engagement Score 3.4 Fans:29,000
  23. 23. Preetham Venkky Business Head – Asia Digital Strategist preetham.venkky@krds.com +65 8354 3326 www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS

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