Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India

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For Holi Celebrations, Air France India and KRDS created a unique, original and 100% organic Twitter Campaign: #ColorsFromAirFrance!

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Case study: the #ColorsFromAirFrance Twitter Campaign by KRDS for Air France India

  1. 1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
  2. 2. Case study: Twitter campaign #colorsfromAirFrance
  3. 3. Twitter campaign #colorsfromAirFrance Goals The airline’s goals included:  The engagement of users and customers on Twitter  The creation of a buzz and the driving of awareness about the deals through the campaign The creation of a 100% organic campaign For Holi Celebrations, Air France India wanted to create a unique and original Twitter Campaign while highlighting its special offers on tickets to Europe and North America.
  4. 4. Twitter campaign #colorsfromAirFrance The concept An interactive campaign on Twitter where as in user could unveil the maximum deals from Air France while celebrating Holi via tweeting #colorsfromAirFrance. With every 20 tweets with #colorsfromAirFrance, we unveiled a new deal on Twitter.
  5. 5. Twitter campaign #colorsfromAirFrance The campaign Users could upload pictures of themselves playing Holi and could tweet about wishing/celebrating Holi with friends via tweeting #colorsfromAirFrance. The user who sent a maximum of tweets with the hashtag could win a return Air France ticket to Europe!
  6. 6. Twitter campaign #colorsfromAirFrance Some tweets
  7. 7. Twitter campaign #colorsfromAirFrance Some more tweets
  8. 8. Twitter campaign #colorsfromAirFrance Source : Keyhole & Twitonomy Results 4367 Tweets with the #colorsfromAirFrance hashtag and 520 pictures received 194 706 accounts reached 190 415 impressions #ColorsFromAirFrance was a 100% organically driven campaign. The results were obtained without any media purchase.
  9. 9. Twitter campaign #colorsfromAirFrance Thank You!

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