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Case study -  Application Peugeot of my birth year
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Case study - Application Peugeot of my birth year

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  • 1. Application« The Peugeot of my birth year » Dispositif Facebook AlloCiné Appel d’offre Fan recruitment and engagement
  • 2. 2010- end of the year : Peugeot counts 60 000 fans on its internationalfanpage. The brand appointed KRDS to merge and reshape itsFacebook presence in 2011 Peugeot’s goals: become the top player amongst french car makers on Facebook reach 100 000 fans (+ 40k) and beyond Peugeot does not want to launch contest no prizes available No key-moments/events to support raise brand awareness
  • 3. Starting point Since there was no giveaways, we needed : A simple and long-lasting concept To create a fun, quick app A unique experience where fans could personally relate to the brand and blend Peugeot’s history with their own (and vice- versa) To induce users to share with friends We were not starting from scratch! An awful lot of graphic designs were available: more than a century of car model pictures
  • 4. KRDS value proposition :The app « The Peugeot of my birth year »
  • 5. Users must become a fan of the page to play
  • 6. Users have toallow the app toaccess personalinformation: theuser’s year ofbirth and friends’.
  • 7. Automatically the picture of the Peugeot model released that very year/decade appears, accompanied by the fad of the time.Share with friendsviral options
  • 8. The users are then invitedto go social and guess theirfriends’ birth yearby finding the matchingPeugeot model.
  • 9. The App flash module is particularly gripping as fans enter an inspiring,unmissable journey and travel through time to discover more than acentury of car models and passion.
  • 10. Along the app flow, the user can always invite & share with friends
  • 11. App performance The app initially available only in French and in English has proved successful right away Peugeot has gained + 210 000 fans in one month (may 2011) Peak user figures: over 40 000 daily active users Players’ posts have generated over 5 million impressions amongst friends Feb 2012 :
  • 12. App assessmentSummer 2011: The app has been translated into 19 languages German, Spanish, Slovak, Czech, Bulgarian, Italian, Hungarian, Dutch, Ukrainian, Russian, Turkish and Japanese
  • 13. The app is well set on its successful journey … In 2012 : The app will be available in another ten new countries Coming soon: a mobile Facebook app
  • 14. www.krds.fr Fr.allfacebook.comTwitter.com/KRDS Facebook.com/KRDS contact@krds.fr

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