Using the Facebook Platform to
the best potential for your app!
Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
Introduction
 Why so much fuzz with 'social'?
 How to leverage it?
Focus on Facebook
 Why Facebook?
 What’s Facebook developers platform?
How to make your content 'social'?
Provide content with added value!
 Goal : game launch teaser
 Solution : wearedata, a website that
fetches public info (tweets, mobile
networks, undergrou...
How to make your content 'social'?
Use content related to users' own information
Intel - Museum of me
 Goal: promote a smart processor
 Solution: a video experience which reveals
who's user is as a ref...
Vizify
 Goal : maintaining a controlled “resume” of
users' digital self. A link that could then be
shared on a business c...
Microsoft IE10 - Shovel
 Goal: communicate on IE10 product launch
 Solution: bringing in FB graph information from
the u...
How to make your content 'social'?
Let your user create some content & be their own
ambassadors
Aoste - Food designs
 Goal : brand exposure
 Solution : user can create and customize his
own meal then share it with fr...
Incredibox - create your music
 Goal: create some buz around this new
company!
 Solution: users can create their own mus...
How to make your content 'social'?
Focus on the 'sharing' experience
USA Today - Website
 Goal: increase trafic
 Solution: website redesign
 Results:
+Millions of monthly visits
FB as 2nd ...
EDIT PRESENTATION NAME IN THE
EDIT PRESENTATION NAME IN THE
Pica Pica - city guide
 Goal: create up to date & trendy city
guides
 Solution: users mana...
How to make your content 'social'?
Focus on the 'social proof'
Canalsat - end of the world
 Goal : some buzz for a new TV Channel in dec
2012
 Solution : a video experience which reve...
What's ahead?
Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
What's ahead of us?
 Graph search will become Facebook 3d
pillar (after Timeline & newsfeed )
 For now, limited to a few...
Thank You
contact@krds.com
Alexander Corso
Head of Business Unit - Asia
krds.com/#!/jobs
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential
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App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential

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App Fest Ahmedabad 2013: Using the Facebook Platform to take your app to its best potential

  1. 1. Using the Facebook Platform to the best potential for your app! Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
  2. 2. Introduction  Why so much fuzz with 'social'?  How to leverage it?
  3. 3. Focus on Facebook  Why Facebook?  What’s Facebook developers platform?
  4. 4. How to make your content 'social'? Provide content with added value!
  5. 5.  Goal : game launch teaser  Solution : wearedata, a website that fetches public info (tweets, mobile networks, undergrounds, cctv...etct) in real time in Paris, London, Berlin  Results: + 150 000 visits + 3 min daily time on site FB as 1st source of visit Ubisoft - Watch dogs Wearedata
  6. 6. How to make your content 'social'? Use content related to users' own information
  7. 7. Intel - Museum of me  Goal: promote a smart processor  Solution: a video experience which reveals who's user is as a reflection of his FB social graph  Results: +540,000 Likes +790,000 shares onto Facebook +130,000,000 impressions on Facebook
  8. 8. Vizify  Goal : maintaining a controlled “resume” of users' digital self. A link that could then be shared on a business card...etc.  Solution : bringing in LinkedIn, Foursquare, Twitter, Facebook, and Instagram info to create a complete overview of who user is  Results: +200 000 users in 6 months +4min daily time on site
  9. 9. Microsoft IE10 - Shovel  Goal: communicate on IE10 product launch  Solution: bringing in FB graph information from the user and display it into fun graphs & stats  Results: +100 000 monthly active user +thousands of shares & social interactions
  10. 10. How to make your content 'social'? Let your user create some content & be their own ambassadors
  11. 11. Aoste - Food designs  Goal : brand exposure  Solution : user can create and customize his own meal then share it with friends (inviting them to vote for him)  Results: +10 000 monthly users some crazy creations
  12. 12. Incredibox - create your music  Goal: create some buz around this new company!  Solution: users can create their own music. Each character represent different sounds, including effects, beats, melodies, chorus, and voices  Results: +9 000 000 visitors in 2012 +330 000 fans on FB FB as 1st source of visit
  13. 13. How to make your content 'social'? Focus on the 'sharing' experience
  14. 14. USA Today - Website  Goal: increase trafic  Solution: website redesign  Results: +Millions of monthly visits FB as 2nd source of visit
  15. 15. EDIT PRESENTATION NAME IN THE
  16. 16. EDIT PRESENTATION NAME IN THE Pica Pica - city guide  Goal: create up to date & trendy city guides  Solution: users manage every single content  Results: yet to come...
  17. 17. How to make your content 'social'? Focus on the 'social proof'
  18. 18. Canalsat - end of the world  Goal : some buzz for a new TV Channel in dec 2012  Solution : a video experience which reveals end of the world (user FB info included in the video)  Results: +100 000 of users +30% coming from FB shares & publications
  19. 19. What's ahead? Plenary Session 4 - Appfest 2013 - IIM, Ahmedabad
  20. 20. What's ahead of us?  Graph search will become Facebook 3d pillar (after Timeline & newsfeed )  For now, limited to a few locales…
  21. 21. Thank You contact@krds.com Alexander Corso Head of Business Unit - Asia
  22. 22. krds.com/#!/jobs

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