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Air France Case Study - Travel Challenge Facebook App May 2012
Air France Case Study - Travel Challenge Facebook App May 2012
Air France Case Study - Travel Challenge Facebook App May 2012
Air France Case Study - Travel Challenge Facebook App May 2012
Air France Case Study - Travel Challenge Facebook App May 2012
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Air France Case Study - Travel Challenge Facebook App May 2012

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Air France Case Study - Travel Challenge Facebook App May 2012

Air France Case Study - Travel Challenge Facebook App May 2012

Published in: Travel, Business
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  • 1. Application Travel Challenge – May 2012
  • 2. Brief : promote AF new routes to Southern Europe
  • 3. Solution : play a drag&drop jigsaw and form picture of a landmark orlandscape that highlights cities served by Air France new routes. Players toenter lucky daily draws to win one AF ticket to travel South….
  • 4. ..before display new flight offers
  • 5. Results 75,000 new fans 35,000 registered forms and 75% increase opt-ins Earned media 20,000 users driven by Open Graph viral channel 3 millions organic friend-to-friend impressions 3,500 clicks on « Book now » action

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