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Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
Kba Quadennial Review
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Kba Quadennial Review

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Review of programmes run by the Karangahape Road Business Association

Review of programmes run by the Karangahape Road Business Association

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Transcript

  • 1. KARANGAHAPE ROAD Mainstreet Programme Oct 2004 - Mar 2009
  • 2.
    • Design OK K Road Programme 2005
    • Presentation to Hobson Board and Auckland City Law and Order Committee
    • Gain Police and Safer Auckland support
    • Stakeholder acceptance, consolidation and refinement of programme
    • Crime Prevention Through Environment Design Plan written (CPTED)
    • City funds KBA staff CPTED 06, 07, 08,09
    • Survey Myers Park 08, 09
    Safety
  • 3. Night Security: Total Incidents Oct 06 vs Oct 07
  • 4. Day Security: Total Incidents Dec 04-05-06-07
  • 5.
    • Centre spread in Ponsonby Flatwhite
    • 7500 per month
    • PR campaigns
    • Database of 600 businesses
    • 15,000 Business Directories - 2009
    • Branded advertising:
    • Citymix Magazine & Café Guide, Air NZ video, *Backpackers map, *Auckland Tourism Guide, *Auckland Shopping Guide, *Link Bus Maps. *100,000 anually
    Marketing Tools
  • 6.
    • www.kroad.com
    • 66,939 individual visitors 2008
    • 600 businesses listed & linked to URLs
    • On-line daily events calendar
    • E-news – Whats On,
    • monthly 300 subscribers
    Marketing Tools
  • 7.
    • Addresses the precinct’s current and future positioning
    • 3-5 year plan for enhancement of physical, social/cultural and economic development, supported by integrated marketing and communications strategy
    • High level consultation with primary stakeholders
    • Brand launch 2008
    • Commissioned from De Beer Marketing & Communications
    Strategic Marketing Plan 2006
  • 8.  
  • 9.
    • K Road Karnival 2004
    • Fringe Arts Festival 2005
    • WRITE4GOLD 2006
    • www.craftwerk.co.nz 06, 07, 08, 09
    • Tango on the Town Square 06, 07, 08
    • Fringe Festival Galatos 09
    • www.crossstreetcarnival.com, 08, 09
    Events
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.
    • Establish Arts Manager
    • VAANA Mural Project Stage 1 & 2
    • VAANA brochure
    • Artwalk Brochure 7000 issued 06, 07, 08
    • Web Arts Calendar
    • Free Guided Walks
    • Broker art installations
    • Initiate public art
    Arts
  • 15. Peter Lange Seat
  • 16. Out of Space Marae George Nuku Photo Ralph Talmont
  • 17.
    • Established Heritage role
    • Participated Heritage Festival 05, 06, 07, 08
    • Guided Walks 1000 people first summer
    • Heritage Brochure 10,000, 2006, 2008
    • Persuaded City to review planning
    • Created registry of 300 buildings
    • Commissioned and funded review by Salmond Reed Heritage Architects 2007
    • Pending City Planner response
    Heritage
  • 18.  
  • 19.
    • Auckland City
    • NZ Police
    • Langham Hotel
    Thanks to
    • Edward Bennett
    • pixelandgrain
    • Conor Clarke
    • De Beer Marketing & Communications
    Photos
  • 20. KARANGAHAPE ROAD www.kroad.com

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