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Acumen Fund Strategy Presentation
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Acumen Fund Strategy Presentation






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Acumen Fund Strategy Presentation Presentation Transcript

  • 2. Target Audience
  • 3. Target audience {1} - facebook 48% of young Americans Said they find out about NEWS through facebook** http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  • 4. Target audience {2} – Social Gamers Approximately 62 million U.S. Internet users — that’s 27% of the total Internet-using population in the U.S. — will play at least one game on a social network on a monthly basis this year, a 15% increase from 2010 **** http://mashable.com/2011/01/12/social-gaming-2011-study/*** http://www.insidesocialgames.com/2010/03/05/zynga-playdom-other-big-social-game-developers-getting-the-most-trademarks/
  • 5. Target audience {3} - Yammer Yammer is used by over 100,000 businesses, creating a human network that defies geographic boundaries and cultural difference. "If you dont use Yammer at your business, you should. It has replaced email for most of our in-office communication." - TechCrunch "Yammer really does empower a totally different way of working: much more real-time, collaborative, global and effective." - LG Electronics …….. And more"Simply put, Yammer has been an exceptional tool forconnecting students, faculty and staff." - PepperdineUniversity
  • 6. Target audience {4} – Linked IN Over 100 million professionals use LinkedIn to exchange information, ideas and opportunities Extremely popular in areas such as:Advertising | Recruiting Solutions | Tools | Mobile | Publishers | Jobs Directory | Company Directory Groups Directory | Service Provider Directory | Title Directory “What is Patient Capital?”
  • 7. Target audience {5} – Twitter
  • 8. Ideas!Digital Strategies for Target Audience
  • 9. Social Film – Acumen Fund Premiere Creative & Interactive Film Starring YOU, YOUR Friends AND the People in NEED
  • 10. Game theory play a Game . Helps gamers understand, understand what patient capital is. Have them participate via this interactive medium. {Intelligent Game}In April of 2011, Zynga partnered with Lady GaGa in a new game offering Lady Gaga donates $1.5 million to Zynga for Japan disaster relief
  • 11. Interactive Flash Animated Acumen Fund Page on facebook
  • 12. Building an Acumen Fund Network in over 100,000 Businesses Post an Acumen Fund video on Yammer (e.g. in a large Yammer client like Deloitte or UNICEF or AMD etc.. ) Quiz viewers on Patient Capital questions to WIN a prizeAsk the inspired viewers to re-post or spread the message via theirSocial or Professional Network (Facebook, Twitter, LinkedIN etc..
  • 13. Latest LinkedIN Feature – Connect with people you Frequently communicate with Visualize your Professional Network – Understand the relationships Between you and you connections 1) Get 3 to 5 of your professional contacts to go to Acumen Funds page. 2) Get your network to VOTE for an idea/business that will help the poor3) Get your network to pitch in some great ideas. All this with a reward
  • 14. Twitter ideasGet 10 to 15 of your followers on twitter tore-tweet an Acumen Fund tweet and click on Acumen Fund’s pageAnd win a chance to have these Twitterers(celebrities) follow you, retweet you ormention you in a tweet. e.g..
  • 15. The Beginning