Acumen Fund Strategy Presentation

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Acumen Fund Strategy Presentation

  1. 1. Patient Capital { PARTICIPATION | PATIENCE | PROSPERITY
  2. 2. Target Audience
  3. 3. Target audience {1} - facebook 48% of young Americans Said they find out about NEWS through facebook** http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  4. 4. Target audience {2} – Social Gamers Approximately 62 million U.S. Internet users — that’s 27% of the total Internet-using population in the U.S. — will play at least one game on a social network on a monthly basis this year, a 15% increase from 2010 **** http://mashable.com/2011/01/12/social-gaming-2011-study/*** http://www.insidesocialgames.com/2010/03/05/zynga-playdom-other-big-social-game-developers-getting-the-most-trademarks/
  5. 5. Target audience {3} - Yammer Yammer is used by over 100,000 businesses, creating a human network that defies geographic boundaries and cultural difference. "If you dont use Yammer at your business, you should. It has replaced email for most of our in-office communication." - TechCrunch "Yammer really does empower a totally different way of working: much more real-time, collaborative, global and effective." - LG Electronics …….. And more"Simply put, Yammer has been an exceptional tool forconnecting students, faculty and staff." - PepperdineUniversity
  6. 6. Target audience {4} – Linked IN Over 100 million professionals use LinkedIn to exchange information, ideas and opportunities Extremely popular in areas such as:Advertising | Recruiting Solutions | Tools | Mobile | Publishers | Jobs Directory | Company Directory Groups Directory | Service Provider Directory | Title Directory “What is Patient Capital?”
  7. 7. Target audience {5} – Twitter
  8. 8. Ideas!Digital Strategies for Target Audience
  9. 9. Social Film – Acumen Fund Premiere Creative & Interactive Film Starring YOU, YOUR Friends AND the People in NEED
  10. 10. Game theory play a Game . Helps gamers understand, understand what patient capital is. Have them participate via this interactive medium. {Intelligent Game}In April of 2011, Zynga partnered with Lady GaGa in a new game offering Lady Gaga donates $1.5 million to Zynga for Japan disaster relief
  11. 11. Interactive Flash Animated Acumen Fund Page on facebook
  12. 12. Building an Acumen Fund Network in over 100,000 Businesses Post an Acumen Fund video on Yammer (e.g. in a large Yammer client like Deloitte or UNICEF or AMD etc.. ) Quiz viewers on Patient Capital questions to WIN a prizeAsk the inspired viewers to re-post or spread the message via theirSocial or Professional Network (Facebook, Twitter, LinkedIN etc..
  13. 13. Latest LinkedIN Feature – Connect with people you Frequently communicate with Visualize your Professional Network – Understand the relationships Between you and you connections 1) Get 3 to 5 of your professional contacts to go to Acumen Funds page. 2) Get your network to VOTE for an idea/business that will help the poor3) Get your network to pitch in some great ideas. All this with a reward
  14. 14. Twitter ideasGet 10 to 15 of your followers on twitter tore-tweet an Acumen Fund tweet and click on Acumen Fund’s pageAnd win a chance to have these Twitterers(celebrities) follow you, retweet you ormention you in a tweet. e.g..
  15. 15. The Beginning

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