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Social Media Plan By: David McCoy and Chris Kruse
Background Info Created in 1994 Created by Gene Holwegner and Dave Glaser Over 50 Years experience in the food industry Operated McDonald’s Restaurants First restaurant opened in Bismarck, ND Offers unique dining experience Known as the “Bar from Mars”
Locations Bismarck, ND1304 E Century Avenue 701-223-6220 Fargo, ND1840 45th Street SW 701-281-2033 Albertville, MN 11166 County Road 37 763-497-6718 Waite Park, MN 700 2nd Street S 320-259-7670 Minot, ND 1400 31st Avenue SW 701-852-7427 Grand Forks, ND3250 32nd Ave South701.757.RIBS (7427)
Current Social Media Un-updated Facebook page Because the restaurant only has a Facebook page, the social media being done by the restaurant is very poor and isn’t allowing the name and recognition of the company to be reached by those who don’t live in the area surrounding the restaurant. The official Space Aliens website is very interactive and appealing. Website: http://www.spacealiens.com/front.php
Personal Media Plans Facebook Twitter Commercials Blogs
Twitter Create Twitter page Usage: Specials Coupons Openings Promotions Fun Facts Events Information (catering, etc.)
Commercials Radio Television Internet Billboard
Conclusion Space Aliens has a lot of unused potential. Its untapped market has the ability to improve in many areas. Through our usage of new media, we believe that we can improve sales and revenue by attracting new customers for the Space Aliens franchise.