E-COMMERCE

420 views
390 views

Published on

CASE STUDY OF AMAZON

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
420
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

E-COMMERCE

  1. 1. A PRESENTATION ON E-COMMERCE Submitted by : Kratika Ojha
  2. 2. WHAT IS E-COMMERCE ?
  3. 3. Introduction o Amazon.com Inc. is an American international multibillion dollar electronic commerce company. o It’s founder is Jeff Bezos. o It’s headquarter situated in Seattle, Washington, United States. o Amazon is incorporated the company in July 1994 and the site went online as Amazon.com in 1995. o Amazon.com is an World’s largest e-shopping company.
  4. 4. What is the Mission of Amazon…
  5. 5. Shopping departments of amazon o Books o Movies & TV Shows o Mobiles & Accessories o Cameras& Photography o Portable Media Players o Personal Care Appliances o Toys & Baby Products o Watches o Fashion Jewellery
  6. 6. Marketing & Promotional strategy Amazon.com bases its marketing strategy on 6 pillars: o It freely proffers products & services o It uses a customer-friendly interface o It scales easily from small to large o It exploits its affiliate’s products and resources o It uses existing communication systems o It utilizes universal behavior & mentalities
  7. 7. Strategies: o Pay per click advertising o Continual website improvements o Streamlined ordering process o Partnerships & web services o The customer’s opinion o Email marketing o Customer services
  8. 8. SWOT Analysis o Strength » cost leadership strategy » superior quality services and products » strategic acquisition o Weakness » only online presence » selling at zero margins » negative publicity
  9. 9. o Opportunity » Online Payment System » Release More Its Own Brand Products And Services » Increase Services And Products Portfolio Through Acquisition. » Open More Online System Stores In Other Countries » Physical Presence o Threats » Online Security » Lawsuits » Legislation Against Tax Avoidance
  10. 10. Advantages o Affordable prices o Provide convenience o Variety o Fewer traps o Discreet shopping
  11. 11. Disadvantages o Do not physically seen the items o Wait for the items to arrived o Chances of mishandling while shipping o Shipping charges o Online security
  12. 12. Bibliography o amazon.in o amazon.com o Wikipedia.com o Strategicmanagement.in

×