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A PRESENTATION ON
E-COMMERCE
Submitted by : Kratika Ojha
WHAT IS E-COMMERCE ?
Introduction
o Amazon.com Inc. is an American international multibillion dollar
electronic commerce company.
o It’s founde...
What is the Mission of Amazon…
Shopping departments of amazon
o Books
o Movies & TV Shows
o Mobiles & Accessories
o Cameras& Photography
o Portable Media...
Marketing & Promotional strategy
Amazon.com bases its marketing strategy on 6
pillars:
o It freely proffers products & ser...
Strategies:
o Pay per click advertising
o Continual website improvements
o Streamlined ordering process
o Partnerships & w...
SWOT Analysis
o Strength
» cost leadership strategy
» superior quality services and products
» strategic acquisition
o Wea...
o Opportunity
» Online Payment System
» Release More Its Own Brand Products And
Services
» Increase Services And Products ...
Advantages
o Affordable prices
o Provide convenience
o Variety
o Fewer traps
o Discreet shopping
Disadvantages
o Do not physically seen the items
o Wait for the items to arrived
o Chances of mishandling while shipping
o...
Bibliography
o amazon.in
o amazon.com
o Wikipedia.com
o Strategicmanagement.in
E-COMMERCE
E-COMMERCE
E-COMMERCE
E-COMMERCE
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E-COMMERCE

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CASE STUDY OF AMAZON

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Transcript of "E-COMMERCE "

  1. 1. A PRESENTATION ON E-COMMERCE Submitted by : Kratika Ojha
  2. 2. WHAT IS E-COMMERCE ?
  3. 3. Introduction o Amazon.com Inc. is an American international multibillion dollar electronic commerce company. o It’s founder is Jeff Bezos. o It’s headquarter situated in Seattle, Washington, United States. o Amazon is incorporated the company in July 1994 and the site went online as Amazon.com in 1995. o Amazon.com is an World’s largest e-shopping company.
  4. 4. What is the Mission of Amazon…
  5. 5. Shopping departments of amazon o Books o Movies & TV Shows o Mobiles & Accessories o Cameras& Photography o Portable Media Players o Personal Care Appliances o Toys & Baby Products o Watches o Fashion Jewellery
  6. 6. Marketing & Promotional strategy Amazon.com bases its marketing strategy on 6 pillars: o It freely proffers products & services o It uses a customer-friendly interface o It scales easily from small to large o It exploits its affiliate’s products and resources o It uses existing communication systems o It utilizes universal behavior & mentalities
  7. 7. Strategies: o Pay per click advertising o Continual website improvements o Streamlined ordering process o Partnerships & web services o The customer’s opinion o Email marketing o Customer services
  8. 8. SWOT Analysis o Strength » cost leadership strategy » superior quality services and products » strategic acquisition o Weakness » only online presence » selling at zero margins » negative publicity
  9. 9. o Opportunity » Online Payment System » Release More Its Own Brand Products And Services » Increase Services And Products Portfolio Through Acquisition. » Open More Online System Stores In Other Countries » Physical Presence o Threats » Online Security » Lawsuits » Legislation Against Tax Avoidance
  10. 10. Advantages o Affordable prices o Provide convenience o Variety o Fewer traps o Discreet shopping
  11. 11. Disadvantages o Do not physically seen the items o Wait for the items to arrived o Chances of mishandling while shipping o Shipping charges o Online security
  12. 12. Bibliography o amazon.in o amazon.com o Wikipedia.com o Strategicmanagement.in
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