Address: 175 Brittain Drive, Apt#1, Tallahassee, FL-32310
PhoneNumber: (513) 394-9802
Email ID: km11s@my.fsu.edu
Skype...
EDUCATION
Florida State University, Tallahassee, FL
 Masters’in Sport Management (G.P.A.: 3.62) (Graduating
August 2013)...
WORKING EXPERIENCE IN FOLLOWING
FIELDS
Sports Performance Analysis
 FSU Football, Tallahassee, FL
 IMG Academy, Bradent...
Field Experience: Two years and five months
Florida State Football
IMG Academy
Florida State Soccer
Real time Sportsca...
IMG ACADEMY
(WITH MY SUPERVISOR, MR. STEFFEN VISK, IN THE PICTURE)
IMG ACADEMY INTERNSHIP
Dates: January 3, 2013 – May 24, 2013
Internship OfferedBy: Mr. Jennings Hester, Account
Executiv...
PERFORMANCE TECHNOLOGY
RESPONSIBIL ITIES
Data collection
Data Monitoring
Data Analysis
Graphical Analysis
Video Analy...
TECHNOLOGIES WORKED ON
Catapult Sports
Match Analysis
Dartfish
DATA COLLECTED/ANALYZED
(CATAPULT)
Player Load
Heart Rate
Distance Covered
Change in Direction
Acceleration
Decelera...
DATA COLLECTED/ANALYZED (MATCH
ANALYSIS AND DARTFISH)
Touches
Balls Lost
Balls Won
Balls Won-to-Balls Lost ratio
Time...
SPORTS WORKED WITH
Football
Lacrosse
Basketball
Soccer
Tennis
NFL Combine Program
l f u.,o."-UI C.UI
o.-a.. . Q . . . . S...,. Gr. . . . o..«,.... . _ .........tilt....,...!............... """"
.,.,N ikos...
PUTTING CATAPULTS ON UI’S BRANDON PAUL
DURING THE RECENT NBA COMBINE
TRAINING CAMP
PICTURE SHOW HOW IT IS WORN, THE
MONITOR AND THE VEST
Pre Data Acquisition
Week: Five (7) Date: Monday, October 08, 2012
Offense (Position/Sets/Drills) Defense (Position/Sets/...
Pre Data Acquisition
No. Last First Position MINIMAX #
20 Beiline Daniel Defense 10706
9 Cocks Riley Midfield 10707
8 Cos...
Post Data Acquisition
Post Data Acquisition Analysis
Post Data Acquisition Analysis (Individual)
Post Data Acquisition Analysis
Post Data Acquisition Analysis
Last Name Max Velocity Zone 2 (15%) Zone 3 (35%) Zone 4 (50%) Zone 5 (75%) Zone 6 (95%) Zo...
• Classify intensities of Drills or Mini Competitions
• Streamlining Practice time to meet technical and tactical
demands ...
In Game/Practice Analysis and Tracking
MINIMAX
Renowned Athletes that I
have worked with
RENOWNED ATHLETES WORKED WITH
Manti Te’o(Football)
LeShawn Merritt (Track)
David Prince (Track)
Matt Barkley (Football...
HIGHLIGHTS
Player Analysis NFL Combine Program
Player AnalysisNBA Combine Program
Analyzing MLS Teams During Pre-season...
SPORTS TECHNICAL EXPERTISE
Catapult Sports
Prozone
Match Analysis
Dartfish
FSU FOOTBALL
PERFORMANCE ANALYSIS: FSU
FOOTBALL
Dates: May 28 3, 2013 – Present
OfferedBy: Chris Jacobs, Athlete Tracking/Performance...
PERFORMANCE TECHNOLOGY
RESPONSIBIL ITIES
In-depth analysis of acceleration/deceleration parameters
Calculation of total ...
TECHNOLOGIES WORKED ON
Catapult Sports
Rest of the information about
the use of performance technology
at FSU is kept confidential due to
obvious reasons
FSU WOMEN’S SOCCER TEAM
FSU WOMEN’S SOCCER TEAM
SoccerAnalysis
Dates: January 2012-October2012
Job OfferedBy: Mr. Mark K rikorian, Head Coach, ...
KEY RESPONSIBIL ITIES
Information Collection
Data Analysis
Breakdown of Overall Data into Sub-Parameters
Breakdown of ...
SOFTWARES/TECHNOLOGIES USED
Prozone
Dartfish
TOOLS WORKED ON:
Prozone 3
Matchviewer
Dashboard
Trend
PROZONE
PROZONE
Oppositon TimePlayed Total
Passes
Successful PassSuccess
Passes Rate
25 75.8
24 70.6
15 93.8
22 71
Passes
Received
BallsRe...
HIGHLIGHTS
 Expertise in the state-of-the-art performance
analysis software, Prozone.
 Significant Improvement in Player...
Pune FC
IMG Academy
SkyKPaar
Field Experience: Two years and one month
Marketing/Branding/
Sponsorship/Sales
SPONSORSHIP RESPONSIBIL ITIES
Sponsorship Activation
Sponsorship representation
Inventory management
Sponsor events
S...
SPONSOR ACTIVATION
Photographs
Blog Stories
Videos
Brochures
Gear/Apparel/Products
OFFICIAL SPORTS
NUTRITION
SPONSOR
OFFICIAL
ATHLETIC
RECRUITING
SPONSOR
OFFICIAL RACKET
OFFICIAL TRAINING
ACCESSORY
EQUIPME...
SPONSORSHIP ACTIVATION (CLICK TO
VIEW THE NFL COMBINE VIDEO)
SPONSORSHIP ACTIVATION
SPONSORSHIP ACTIVATION
 Using my journalism skills to write a few stories on behalf of the
sponsorship department, helping out IMG’s PR departme...
SPONSORSHIP REPRESENTATION
Informational Seminars
Product Distribution
Product Presentation Slide Shows
Representation...
SPONSOR REPRESENTATION
INVENTORY MANAGEMENT
Prepared, Confirmed and Calculated VariousOrders
Worked Closely With The IMG Warehouse and Saw the ...
INVENTORY MANAGEMENT
SPONSOR EVENTS WORKED ON:
Under Armour What’s Beautiful
IMG SoccerCup
IMG Madden 7v7
IMG Invitational Challenge
IMG B...
UA WHAT’S BEAUTIFUL
SOCIAL MEDIA INTERACTION
Twitter
Facebook
Instagram
Monitoring and analyzing the latest trends
Monitoring and analyzi...
DEAL RECAP ANALYSIS
Analyzethe expiring deals
Find out if the deals must be cut or continued
Activation in accordanceto...
HIGHLIGHTS
Coordinating Photography and Transportation for UA What’s
Beautiful Program
One-on-one meetings campus tours ...
PUNE FC
PUNE FOOTBALL CLUB
Position: Marketing Trainee
Dates: December 2010-December 2011
Job OfferedBy: Mr. Abhishek Mehta, Ma...
KEY RESPONSIBIL ITIES
Ticket Sales
Branding and Marketing Strategies
Fan Development
Sponsorship
TICKET SALES
 Helped increaseclub ticket salesby a staggering 21.9%in oneyear.
Indoor And Outdoor Sales
Sold Tickets at...
BRANDING AND MARKETING
STRATEGIES
 Charity Events
Sponsor Events
Media Marketing
Ambush Marketing
Sponsor Marketing (...
FAN DEVELOPMENT
 Events
Media
Organized Events
Rallies
Exciting Contests
Gave Away Free Club Merchandise and Flags a...
SPONSORSHIP
 Went to corporate companiesand presented club’s plans and helped acquire
various sponsorships for the club
...
HIGHLIGHTS
 Tying the knot for the biggest sponsorship deal in club’s history with
Infosys.
IncreasedFan Base
Increased...
Goal.com India/USA
Indian Express
White Copper Entertainment
Field Experience: Two years and one month
Sports Journalis...
GOAL.COM
GOAL.COM
Dates: May 2011 – December 2012
Editions Managed: India and North America
Duties: Website Management and Corre...
KEY RESPONSIBIL ITIES
 Updating the Website Regularly
Managing the Backend of the Website
Managing the Goal.com Social ...
TOP STORIES WRITTEN (CLICK TO
GET
DIRECTED)Goal.com USA:
Fabrice Muamba article:
Tony Meola Piece:(Article + Interview)
...
TOP STORIES WRITTEN (CLICK TO
GET
DIRECTED) Research-based Articles:
Blackburn Rovers Trip-postponed
Indian Articles:(Wr...
TOP INTERNATIONAL STARS
INTERVIEWED
Michel Salgado (Former Real Madrid SoccerPlayer)
Ryan Nelsen (Former Tottenham Hotsp...
MICHEL SALGADO
EXCLUSIVE INTERVIEW
GOAL.COM WEBSITE MANAGEMENT
GOAL.COM WEBSITE MANAGEMENT
RECOMMENDATIONS
 Loren Seagrave (Director Speed & Movement, IMG Academy) -
loren.seagrave@imgworld.com
 Dr. Jeffrey Jame...
THANK YOU
Career portfolio
Career portfolio
Career portfolio
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Career portfolio
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Career portfolio
Career portfolio
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Career portfolio

  1. 1. Address: 175 Brittain Drive, Apt#1, Tallahassee, FL-32310 PhoneNumber: (513) 394-9802 Email ID: km11s@my.fsu.edu Skype: kratik.malhotra Recently featured on the main website of the leading sports analytics company dealing with GPS technology: Catapult Sports (Click to be directed to the case-study of my use of the catapult system). KRATIK MALHOTRA
  2. 2. EDUCATION Florida State University, Tallahassee, FL  Masters’in Sport Management (G.P.A.: 3.62) (Graduating August 2013) University of Pune, Pune, India  Bachelorsin Electronics Engineering (Graduated March 2011)
  3. 3. WORKING EXPERIENCE IN FOLLOWING FIELDS Sports Performance Analysis  FSU Football, Tallahassee, FL  IMG Academy, Bradenton, FL  FSU Women’s Soccer Team, Tallahassee, FL  Real TimeSportscast, Mumbai/Pune/Kolhapur, India Sports Marketing, Sponsorship and Sales:  IMG Academy, Bradenton, FL  Pune Football Club, Pune, India  SkyKPaar, Mumbai/Pune, India Sports Journalism:  Goal.com (India and US editions), Pune and Tallahassee, FL  Indian Express, Pune, India  White Copper Entertainment
  4. 4. Field Experience: Two years and five months Florida State Football IMG Academy Florida State Soccer Real time Sportscast Sports Performance Analysis
  5. 5. IMG ACADEMY (WITH MY SUPERVISOR, MR. STEFFEN VISK, IN THE PICTURE)
  6. 6. IMG ACADEMY INTERNSHIP Dates: January 3, 2013 – May 24, 2013 Internship OfferedBy: Mr. Jennings Hester, Account Executive, IMG Academy Dual-department Internship  Sponsorship  Performance Technology
  7. 7. PERFORMANCE TECHNOLOGY RESPONSIBIL ITIES Data collection Data Monitoring Data Analysis Graphical Analysis Video Analysis Formation Strategies
  8. 8. TECHNOLOGIES WORKED ON Catapult Sports Match Analysis Dartfish
  9. 9. DATA COLLECTED/ANALYZED (CATAPULT) Player Load Heart Rate Distance Covered Change in Direction Acceleration Deceleration DistanceCovered Velocity CVE Exertion Index
  10. 10. DATA COLLECTED/ANALYZED (MATCH ANALYSIS AND DARTFISH) Touches Balls Lost Balls Won Balls Won-to-Balls Lost ratio Time Played Shots Shot Creation Shots on Goal Shots to Score a goal Successful Passes Successful Passesv/s Time %
  11. 11. SPORTS WORKED WITH Football Lacrosse Basketball Soccer Tennis
  12. 12. NFL Combine Program
  13. 13. l f u.,o."-UI C.UI o.-a.. . Q . . . . S...,. Gr. . . . o..«,.... . _ .........tilt....,...!............... """" .,.,N ikos; 974 20.65 iiI H II• ,_ ... 9 , . ,. • - NIDn9 H l l >JI) 0 " ,,, ,,. -""" ...,.. ,., ,,..,.... 4 None 1 .0 .0 .7 . "..'.-.-.:--.-...... ,..••• r.- '1 1 1 .. . 0 "" ! n _Odomtter !!."-'·WU• J l00 0 n .... ,... 151 0.00(0:0)
  14. 14. PUTTING CATAPULTS ON UI’S BRANDON PAUL DURING THE RECENT NBA COMBINE TRAINING CAMP
  15. 15. PICTURE SHOW HOW IT IS WORN, THE MONITOR AND THE VEST
  16. 16. Pre Data Acquisition Week: Five (7) Date: Monday, October 08, 2012 Offense (Position/Sets/Drills) Defense (Position/Sets/Drills) Other (Transition/Situations, etc.) Start Length Focus / Emphasis/Drill Start Time Drill Time Focus / Emphasis/Drill Start Time Drill Time ocus / Emphasis/Drill 3:50 PM 0:06 Warmup 3:30 PM 0:10 Warmup 3:30 PM 0:10 BLUE WHITE 3:56 PM 0:11 Line Drill 3:40 PM 0:10 Line Drill 3:40 PM 0:10 Beiline Levy Craig Anuar Sedillo Katz Grimwoo Cocks Dance Theilen 4:07 PM 0:05 Conveyer Belt 3:50 PM 0:08 Conveyer Belt 3:50 PM 0:08 Gray 4:12 PM 0:04 Re-hydrate 3:58 PM 0:05 Re-hydrate 3:58 PM 0:05 Costello 4:16 PM 0:10 4 Lines to a shot 4:03 PM 0:10 4 Lines to a shot 4:03 PM 0:10 Trinchett o 4:26 PM 0:03 Re-hydrate 4:13 PM 0:04 Re-hydrate 4:13 PM 0:04 McCleod 4:29 PM 0:12 Full Field Clearing 4:17 PM 0:12 Full Field Clearing 4:17 PM 0:12 Liotta 4:41 PM 0:05 Re-hydrate 4:29 PM 0:05 Re-hydrate 4:29 PM 0:05 dVigne 4:46 PM 0:17 2 v 2 off endline 4:34 PM 0:10 2 v 2 off endline 4:34 PM 0:10 Disciorio 5:03 PM 0:04 Re-hydrate 4:44 PM 0:04 Re-hydrate 4:44 PM 0:04 5:07 PM 0:02 Talk about inside play 4:48 PM 0:05 Talk about inside play 4:48 PM 0:05 5:09 PM 0:09 2 v 2 +2 inside 4:53 PM 0:15 2 v 2 +2 inside 4:53 PM 0:15 5:18 PM 0:05 Re-hydrate 5:08 PM 0:05 Re-hydrate 5:08 PM 0:05 5:23 PM 0:12 Wildcat 5:13 PM 0:12 Wildcat 5:13 PM 0:12 5:35 PM 0:05 Ball Hunt/Comments 5:25 PM 0:05 Ball Hunt/Comments 5:25 PM 0:05 Drills Warm up - low inten Language Stick Drills - med inten Reaper Re-Pick Half Field - med inten Sleepy Slip Full Field - high inten Post Post Concepts Transition on all Saves/GBs 2 hands on the Stick
  17. 17. Pre Data Acquisition No. Last First Position MINIMAX # 20 Beiline Daniel Defense 10706 9 Cocks Riley Midfield 10707 8 Costello Jackson Attack 10708 4 Dance Ryan Midfield 10709 5 DiScirio John David Midfield 10710 2 Gray Cody Attack 10711 15 Griffin Connor Attack 10712 10 Grimwood Zach Midfield 10713 7 Katz Nick Midfield 10714 6 Levy Zack Defense 10715 16 Macleod Ian Midfield 10716 18 Roth Tyler Defense 10717 12 Sedillo Jude Defense 10718 30 Sileo Andrew Goalie 10719 13 Smith Parker Goalie 10720 25 Snyder Tyler Midfield 10721 22 Thelen Jonathan Attack 10722 19 Trinchetto Sal Attack 10723 14 Vigne Drew Midfield 10724 26 Zarur Anuar Defense 10725
  18. 18. Post Data Acquisition
  19. 19. Post Data Acquisition Analysis
  20. 20. Post Data Acquisition Analysis (Individual)
  21. 21. Post Data Acquisition Analysis
  22. 22. Post Data Acquisition Analysis Last Name Max Velocity Zone 2 (15%) Zone 3 (35%) Zone 4 (50%) Zone 5 (75%) Zone 6 (95%) Zone 7 (Upper limit) 140%) Zone 8 Velocity Units Dwell time Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 1.04 2.42 3.45 5.18 6.56 9.66 0.00 m/s 1.0 1.14 2.66 3.80 5.70 7.22 10.64 0.00 m/s 1.0 1.02 2.38 3.40 5.10 6.46 9.52 0.00 m/s 1.0 1.16 2.70 3.85 5.78 7.32 10.78 0.00 m/s 1.0 1.02 2.38 3.40 5.10 6.46 9.52 0.00 m/s 1.0 1.05 2.45 3.50 5.25 6.65 9.80 0.00 m/s 1.0 1.10 2.56 3.65 5.48 6.94 10.22 0.00 m/s 1.0 1.14 2.66 3.80 5.70 7.22 10.64 0.00 m/s 1.0 1.19 2.77 3.95 5.93 7.51 11.06 0.00 m/s 1.0 1.05 2.45 3.50 5.25 6.65 9.80 0.00 m/s 1.0 1.07 2.49 3.55 5.33 6.75 9.94 0.00 m/s 1.0 0.93 2.17 3.10 4.65 5.89 8.68 0.00 m/s 1.0 1.16 2.70 3.85 5.78 7.32 10.78 0.00 m/s 1.0 0.98 2.28 3.25 4.88 6.18 9.10 0.00 m/s 1.0 0.99 2.31 3.30 4.95 6.27 9.24 0.00 m/s 1.0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.0 1.19 2.77 3.95 5.93 7.51 11.06 0.00 m/s 1.0 1.10 2.56 3.65 5.48 6.94 10.22 0.00 m/s 1.0 1.08 2.52 3.60 5.40 6.84 10.08 0.00 m/s 1.0 1.17 2.73 3.90 5.85 7.41 10.92 0.00 m/s 1.0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.0 0.00 0.00 0.00 0.00 0.00 0.00 0.00 m/s 1.0 Beiline 6.90 Cocks 7.60 Costello 6.80 Dance 7.70 DiScirio 6.80 Gray 7.00 Griffin 7.30 Grimwood 7.60 Katz 7.90 Levy 7.00 Macleod 7.10 Roth 6.20 Sedillo 7.70 Sileo 6.50 Smith 6.60 Snyder Thelen 7.90 Trinchetto 7.30 Vigne 7.20 Zarur 7.80
  23. 23. • Classify intensities of Drills or Mini Competitions • Streamlining Practice time to meet technical and tactical demands with conditioning needs Post Data Acquisition Analysis Game Averages (100% Score) Intensity Zones Game Maximum Vol. 6103.23 Distance 6565.99 CNS SpeedExertion 0.00 Low <44% 1 SpeedExertion 107.49 CV Heart Rate ExertionIndex 0.00 Low Mod 45-53% 2 HR Exertion 500.05 MS Player Load 0.00 High Mod 54-69% 3 BodyLoad 193.38 High 70-94% 4 Maximal 95-100% 5 Average Values Per Minute Max Values Per Minute Distance 76.29 Distance 82.07 SpeedExertion 0.00 SpeedExertion 1.34 HR Exertion 0.00 HR Exertion 6.25 BodyLoad 0.00 BodyLoad 2.42
  24. 24. In Game/Practice Analysis and Tracking MINIMAX
  25. 25. Renowned Athletes that I have worked with
  26. 26. RENOWNED ATHLETES WORKED WITH Manti Te’o(Football) LeShawn Merritt (Track) David Prince (Track) Matt Barkley (Football) Eddie Lacy (Football) Bjoern Werner (Football) Luke Joeckel (Football) Thierry Henry (Soccer) Tiffany McCarty (Women’s Soccer) Juninho (Soccer) Kei Nishikori (Tennis) Pedro Alvarez (Baseball) Wellington Castillo (Baseball) Romero Ozby (Basketball) Nate Walters (Basketball)
  27. 27. HIGHLIGHTS Player Analysis NFL Combine Program Player AnalysisNBA Combine Program Analyzing MLS Teams During Pre-season Analysis of Professional Tennis Players Analyzing US and International Track Athletes (including world record holders) Analysis of IMG LacrosseTeam Analysis of IMG Soccer Team
  28. 28. SPORTS TECHNICAL EXPERTISE Catapult Sports Prozone Match Analysis Dartfish
  29. 29. FSU FOOTBALL
  30. 30. PERFORMANCE ANALYSIS: FSU FOOTBALL Dates: May 28 3, 2013 – Present OfferedBy: Chris Jacobs, Athlete Tracking/Performance Analysis, FSU Football. Working with over 60 football athletes at FSU Working for the preseason with an option to stay during the season in the fall semester.
  31. 31. PERFORMANCE TECHNOLOGY RESPONSIBIL ITIES In-depth analysis of acceleration/deceleration parameters Calculation of total running/rest time needed during a game and during a training session. Data collection Data Monitoring Data Analysis Graphical Analysis
  32. 32. TECHNOLOGIES WORKED ON Catapult Sports
  33. 33. Rest of the information about the use of performance technology at FSU is kept confidential due to obvious reasons
  34. 34. FSU WOMEN’S SOCCER TEAM
  35. 35. FSU WOMEN’S SOCCER TEAM SoccerAnalysis Dates: January 2012-October2012 Job OfferedBy: Mr. Mark K rikorian, Head Coach, FSU Soccer Season Results: NCAA Semifinalists (Lost to Penn State)
  36. 36. KEY RESPONSIBIL ITIES Information Collection Data Analysis Breakdown of Overall Data into Sub-Parameters Breakdown of Videointo highlights VideoAnalysis Training Analysis Match Analysis Assisted the coach with Strategies, Formation, Frustration and Fatigue Level of Players Additional Assistance in Pointing Out the Skills that Need Improvement and Drills Needed for Skill Improvement Monitoring Player Progress
  37. 37. SOFTWARES/TECHNOLOGIES USED Prozone Dartfish
  38. 38. TOOLS WORKED ON: Prozone 3 Matchviewer Dashboard Trend
  39. 39. PROZONE
  40. 40. PROZONE
  41. 41. Oppositon TimePlayed Total Passes Successful PassSuccess Passes Rate 25 75.8 24 70.6 15 93.8 22 71 Passes Received BallsReceived BallsReceived Final3rd PenArea 2 2 3 1 1 2 6 2 0 0 2 2 1 2 6 1 8 1 4 0 BallsPlayed Final3rd BallsPlayed PenArea Total ShotsOn ShotsOff Crosses CrossesFrom CrossesFrom Shots Target Target Left Right 0 0 0 0 0 0 0 0 0 0 0 Yellow Cards Red Cards Universityof New MexicoWomen 47 33 37 6 0 0 0 MarquetteUniversityWomen 86 34 36 5 2 0 0 UniversityofAlabamaBirminghamWomen 38 15 19 2 1 0 0 0 2 0 0 0 Universityof FloridaWomen 78 31 37 7 2 2 2 0 0 0 0 0 MercerUniversityWomen 28 0 0 0 so 2 0 0 0 0 0 0 0 0 0 1 or.n - 0 0 UniversityNorthCarolinaWomen 90 30 15 33 8 2 W o'Ii...JJ 1 0 0 NorthCarolinaStateWomen 78 22 16 72.7 23 4 2 4 2 2 k! n , 1 0 0 Universityof VirginiaWomen BoxScoreab 35 28 80 38 2 2 1 1 0 fl 1 l r Universityof MarylandWomen 81 34 31 91.2 36 2 2 4 )Jo ,,.r 1 0 BostonCollegeWomen 90 28 22 78.5 37 6 3 1 1 UniversityNorthCarolinaWomen 87 25 16 61.5 30 4 0 3 1 1 0 0 Universityof VirginiaWomen 90 33 23 59.7 31 1 1 5 4- - 1 rg;r . i 0 2 1 WakeForestuniversityWomen 95 31 23 74.2 25 3 1 3 ft JJO 0 0 0 2 0 2 I Oppositon Forward Passes asses Distance <10 between 10 and 25 25+ 1st time l+ touches University of New Mexico Women 9 out of 15 6 out of 7 17/23 2 out of 3 8 out of 12 17/21 Marquette University Women 3 out of 7 3 out of 5 9 out of 11 1out of 2 5 out of 6 8 out of 12 University of Alabama Birmingham Women 9 out of 19 3 out of 5 17/21 4 out of 8 6 out of 8 18/26 University of Fl'orida Women 4 out of 4 3 out of 3 10 out of 10 2 out of 3 6 out of 6 9 out of 10 Mercer University Women 7outof9 6 out of 7 15 out of 21 1out of 3 4 out of 6 18/25 University North Carolina Women 6 out fof 10 7 out of 10 7 out of 14 1out of 6 5 out of 8 10 out of 2 North Carol!ina State Women 3outof5 4 out of 5 11out of 16 1out of 12 out of 3 14/19 University of Virginia Women 11out of 15 13/16 15/18 0/1 11out of 14 17/21 University of Virginia Women 0/0 0/0 0/0 0/0 0/0 0/0 University of Maryland Women 14/14 10 out of 11 13/ 14 15/ 17 3 out of 3 9 out of 10 22/24 Boston College Women 10 out of 10 8outof9 7 out of 8 13/17 2 out of 3 4 out of 7 18/21 5outof 6 7outof ll 6 out of 11 4 out of 8 6 out of 7 7 out of 10 9 out of 16 11out of 13 11out of 13 8 out of 11 13/ 16 2 out of 6 8 out of 11 15/22 Wake Forest univ 3 out of 7 11out of 12 9 out of 12 8 out of 8 13 out of 19 2 out of 4 10 out of 12 13/19 Samford Univ 9 out of 12 13/13 11out of 12 11out of 12 19/20 3 out of 5 7 out of 9 26/28 6 out of 7 15/15 3outof5 9 out of 10 14/ 16 1out of 110 out of 1114/16 Louisville Women 6 out of 8 6outof6 14/16 7 out of 9 16/18 3 out of 3 6 out of 8 20/22 University of Virginia Women 9 out of 11 9outof ll 10 out of 10 9 out of 9 13/14 6 out of 7 10 out of 10 18 out of 2 Stanford University Women 3 out of 5 8outof8 7outof8 5 out of 7 13/14 0/0 8 out of 9 10 out of 1 University of VirginiaWomen Box Score ab 0 0 0 0 0 0 2 0 0 o ,,. .,•ii 0 ... 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 SamfordUniversity Women 68 37 33 89.2 40 9 1 5 lll 2 1 0 0 0 0 0 University of Portland Women 69 27 24 88.9 32 6 0 0 """ ""' _:"'2 2 0 1 0 1 0 0 LouisvilleWomen 85 30 26 85.7 35 3 0 7Lfl""t, 1 3 2 1 0 0 0 0 0 University of VirginiaWomen 78 30 23 93.3 33 8 1 1 •4' 1 3 1 2 1 0 1 0 0 Stanford University Women 82 21 18 85.7 20 4 0 1 1 0 0 0 0 0 0 lnt•I 4QR HQ 71l4 44 71 0 1 · :m ? 1R 7 Q ? 7 1 ,n
  42. 42. HIGHLIGHTS  Expertise in the state-of-the-art performance analysis software, Prozone.  Significant Improvement in Player Performance since I Joined the Team  Finished The Season as the One of the Top Four Teams in the Nation
  43. 43. Pune FC IMG Academy SkyKPaar Field Experience: Two years and one month Marketing/Branding/ Sponsorship/Sales
  44. 44. SPONSORSHIP RESPONSIBIL ITIES Sponsorship Activation Sponsorship representation Inventory management Sponsor events Sponsor-related social media interaction Sponsor-apparel allotment Deal Recap Analysis
  45. 45. SPONSOR ACTIVATION Photographs Blog Stories Videos Brochures Gear/Apparel/Products
  46. 46. OFFICIAL SPORTS NUTRITION SPONSOR OFFICIAL ATHLETIC RECRUITING SPONSOR OFFICIAL RACKET OFFICIAL TRAINING ACCESSORY EQUIPMENT OFFICIAL MATRESS PAD OFFICIAL MYOFACIAL PRODUCT SUPPLIER OFFICIAL PAINT SUPPLIER OFFICIAL STIM EQUIPMENT SUPPLIER SUPPLIERS OFFICIAL SPONSORS PREMIER SPONSORS ELITE SPONSOR PROMOTIONA PROMOTIONAL LUXURY HOTEL OFFICIAL PERFORMANCE APPAREL AND FOOTWEAR SPONSOR OFFICIAL MOTION CAPTURE TECHNOLOGY SPONSOR OFFICIAL INSOLE AND LOWER BODY ALIGNMENT OFFICIAL PRO SUPPLEMENT SUPPLIER OFFICIAL PERFORMANCE FLOORING SUPPLIER OFFICIAL SPORTS DETERGENT (IN FINAL STAGES) OFFICIAL VEHICLE SUPPLIER (IN FINAL STAGES) SPONSORS THAT I WORKED ON (AND CLOSELY WITH):
  47. 47. SPONSORSHIP ACTIVATION (CLICK TO VIEW THE NFL COMBINE VIDEO)
  48. 48. SPONSORSHIP ACTIVATION
  49. 49. SPONSORSHIP ACTIVATION
  50. 50.  Using my journalism skills to write a few stories on behalf of the sponsorship department, helping out IMG’s PR department to represent a sponsor. One of them is given below: http://news.yahoo.com/motus-brings-whole- dimension-nfl-combine-training-program- 121214613.html;_ylt=A2KJ2PYC6StRsX4AMAT_ wgt. SPONSORSHIP REPRESENTATION
  51. 51. SPONSORSHIP REPRESENTATION Informational Seminars Product Distribution Product Presentation Slide Shows Representation During Events
  52. 52. SPONSOR REPRESENTATION
  53. 53. INVENTORY MANAGEMENT Prepared, Confirmed and Calculated VariousOrders Worked Closely With The IMG Warehouse and Saw the GoodsNeededBy a Particular Athlete or Staff Member Tracked Orders And Saw If What’s Ordered is a part of the sponsor deal Analyzed Order Patters of Each Athlete/ Staff Member For Future Orders
  54. 54. INVENTORY MANAGEMENT
  55. 55. SPONSOR EVENTS WORKED ON: Under Armour What’s Beautiful IMG SoccerCup IMG Madden 7v7 IMG Invitational Challenge IMG Baseball Challenge Cup IMG Nick Bollettieri Discovery Open LacrosseNational Championship Game Beach Blast Basketball Championship
  56. 56. UA WHAT’S BEAUTIFUL
  57. 57. SOCIAL MEDIA INTERACTION Twitter Facebook Instagram Monitoring and analyzing the latest trends Monitoring and analyzing thelatest releases Monitor to order Monitor to activate
  58. 58. DEAL RECAP ANALYSIS Analyzethe expiring deals Find out if the deals must be cut or continued Activation in accordanceto what they pay Make missing recaps (Trigger Point) Monitor the progress of the competitors
  59. 59. HIGHLIGHTS Coordinating Photography and Transportation for UA What’s Beautiful Program One-on-one meetings campus tours with executivesfrom top franchises such as Under Armour and Gatorade Handling Inventory during my coursewith the sponsorship department Coordinating AL INE testing of players preparing for NFL Combine and on campus athletes.
  60. 60. PUNE FC
  61. 61. PUNE FOOTBALL CLUB Position: Marketing Trainee Dates: December 2010-December 2011 Job OfferedBy: Mr. Abhishek Mehta, Marketing Manager
  62. 62. KEY RESPONSIBIL ITIES Ticket Sales Branding and Marketing Strategies Fan Development Sponsorship
  63. 63. TICKET SALES  Helped increaseclub ticket salesby a staggering 21.9%in oneyear. Indoor And Outdoor Sales Sold Tickets at different Sporting Events in collaboration with any of our sponsors. Ticket SalesThrough Media: Digital, Broadcast, Electronic and Print.
  64. 64. BRANDING AND MARKETING STRATEGIES  Charity Events Sponsor Events Media Marketing Ambush Marketing Sponsor Marketing (Logo on local apparels. For example, Gold’s Gym)
  65. 65. FAN DEVELOPMENT  Events Media Organized Events Rallies Exciting Contests Gave Away Free Club Merchandise and Flags at IPL Games Gave out tickets for free during events in order to boost the fan baseand it resulted in increasing the overall ticket sales over a period of time
  66. 66. SPONSORSHIP  Went to corporate companiesand presented club’s plans and helped acquire various sponsorships for the club Helped tie the knot with the IT giant Infosys for the biggest sponsorship deal in club’s history – Rs. 2.5 Million. Sponsor onsite stadium and facilitiestour
  67. 67. HIGHLIGHTS  Tying the knot for the biggest sponsorship deal in club’s history with Infosys. IncreasedFan Base IncreasedTicket Sales by 21.9% over a year
  68. 68. Goal.com India/USA Indian Express White Copper Entertainment Field Experience: Two years and one month Sports Journalism/ Website Management
  69. 69. GOAL.COM
  70. 70. GOAL.COM Dates: May 2011 – December 2012 Editions Managed: India and North America Duties: Website Management and Correspondent (Journalist) Job Offered By: Rahul Bali (Chief Editor, Goal.com India) and Mike Slane (Managing Editor, Goal.com North America, Canada and Latin America)
  71. 71. KEY RESPONSIBIL ITIES  Updating the Website Regularly Managing the Backend of the Website Managing the Goal.com Social Media Page Writing Articles Writing Match Reports Interviewing Sports Personnel Writing Editorialsand Special Articles
  72. 72. TOP STORIES WRITTEN (CLICK TO GET DIRECTED)Goal.com USA: Fabrice Muamba article: Tony Meola Piece:(Article + Interview) Spurs Boss Andre Villas-Boas: Goal.com India International Articles: After FabregasAnd Nasri Were Sold: Phil JonesArticle When He WasSigned: La Liga Youngsters Article On a TV channel website: Ten Action: Introducing Tom Cleverley Happy Birthday SeriesStarted By Me: Thierry Henry
  73. 73. TOP STORIES WRITTEN (CLICK TO GET DIRECTED) Research-based Articles: Blackburn Rovers Trip-postponed Indian Articles:(Wrote Many) Mumbai FC Match Reports: Report Interviews: Edmar Figuera Before Moving To PortugueseDivision I club, Desportive Feriense: Steve Darby: Fanviews
  74. 74. TOP INTERNATIONAL STARS INTERVIEWED Michel Salgado (Former Real Madrid SoccerPlayer) Ryan Nelsen (Former Tottenham Hotspur SoccerPlayer) Tony Meola (USA 1994 SoccerWorld Cup Captain) Steve Kean (Former Blackburn Rovers Manager) Morten Gamst Pedersen (Former Norwegian SoccerCaptain) Jason Roberts (Former Reading SoccerPlayer) Samar Banarjee (Indian Soccer Legend and captain from the 1950s) Babu Narayan (Indian Soccer Legend and Goalkeeper from the 1950s) Armando Colaco (Indian Soccer Head Coach) Sunil Chhetri (Kansas City Wizards, Rangers, Indian Soccer Captain) Edmar Figuera [Desportive Feriense (Portugal) and Pune FC]
  75. 75. MICHEL SALGADO EXCLUSIVE INTERVIEW
  76. 76. GOAL.COM WEBSITE MANAGEMENT
  77. 77. GOAL.COM WEBSITE MANAGEMENT
  78. 78. RECOMMENDATIONS  Loren Seagrave (Director Speed & Movement, IMG Academy) - loren.seagrave@imgworld.com  Dr. Jeffrey James (Department Chair Sport Management, Florida State University) - jdjames@fsu.edu  Mr. Vic Viloria (Head of Strength and Speed, Florida State University) - vviloria@fsu.edu  Steffen Visk: (Performance Supervisor, IMG Academy) - steffen.visk@imgworld.com  Rahul Bali (Chief Editor, Goal.com) – rahul.bali@goal.com  Anis Mezaine (Soccer Analyst Country Head (India), Real Time Sportscast) – anis.mezaine@rtsportscast.com  Abhishek Mehta (Head of Marketing and Sponsorship, Pune Football Club) – abhishek.mehta@punefc.com  Jennings Hester (Performance Supervisor, IMG Academy) – jennings.hester@imgworld.com
  79. 79. THANK YOU
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