Your SlideShare is downloading. ×
ITMA07 Web 2.0
ITMA07 Web 2.0
ITMA07 Web 2.0
ITMA07 Web 2.0
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ITMA07 Web 2.0

311

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
311
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
66
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 11/17/2008 Mobile phone going to web 2.0 too What is Web 2.0? Krates Ng Fall 2008 1 2 Photo from www.flickr.com/photos/9119028@N05/591163479/ Key Characteristics User Generated Contents 1. Individual Production & User Generated • Uploading photos, videos Content • Writing blogs, wikis 2. Harness the power of the crowd • Publishing stories, creative works 3. Data on an epic scale • Citizen journalism 4. Architecture of participation • Pod casting 5. Networks effects Getting noticed is everything! 6. Openness 3 4 Harnessing the power of the crowd Example • Crowdsourcing, e.g. • The Goldcorpchallenge.com – istockphoto.com: act as intermediaries • Make available of their database to the public – Yourencore.com: match independent scientists • Prize: US$575,000.00 in total with client’s challenges • Identified 110 targets (50% undiscovered – Innocentive.com: seek solutions, solve problems previously) • Folksonomy, e.g. • >80% of new targets yielded gold – Flickr: tagging photos and share • 8 millions ounces of gold – Del.icio.us: social bookmarking • Saved 2-3 years of time 5 6 1
  • 2. 11/17/2008 Data on an epic scale • Google – Google Maps, Google search • Amazon Architecture of participation • Bit Torrent: the service automatically gets better the more people use it. 7 8 Network effects Openness • The economic and social implications of • Open standards, open source software, adding new users to a service based on the making use of free data, re-using data and internet. working in a spirit of open innovation. – e.g MySpace, FaceBook: as a new person joins a – e.g. Firefox browser and its plug-ins. social networking site, other users of the site also benefit 9 10 Case 1) “BackRub” at 1996 • Larry and Sergey, Stanford Computer Science Graduate •Brin and Page were born in 1973 •NASDAQ: GOOG Students decided to build a search engine. •US$372.54 (17Oct08) • Page rank algorithm. (MS: $23.93, Yahoo: $12.90, Apple: $97.40) •Mkt. Cap.: US$117.14B • In 1997, “googol” to “Google”. (MS: $218.49B, Yahoo: $17.88B, Apple: $86.28B) Larry Page Sergey Brin 11 12 2
  • 3. 11/17/2008 Case 2) • 1998 •Mark Zuckerberg (born 1984) – Got a check for US$100,000.00 •In 2004, launched Facebook from his – Works in a garage Harvard dorm room. • 1999 •Now net worth US$1.5b – Moved to Palo Alto with 8 employees •In 2007 Nov, Li Ka Shing invested – Got US$25m funding from Sequia + Kleiner Perkins US$60m in Facebook – Moved to Mountain View •In 2007 Oct, over 50m active users • 2004 August – IPO: $85 per share Ref: www.google.com/corporate/history.html 13 14 Case 3) Editgrid.com Software as a Service (SaaS) • “Excel on web” • Examples • TVB Pearl Money Magazine Sept 2008 – Photo editing: photoshop.com, Picnik.com – www.youtube.com/watch?v=DjqzNrvGL4c – Video editing: jumpcut.com, jaycut.com • David Lee, co-founder, a grad. from HKU • Interesting Examples • US$1.25m funding – Virtual Makeover • www.taaz.com – Make a Face • http://flashface.ctapt.de 15 16 So why MS is worried? http://g.ho.st http://desktoptwo.com (reg. needed) 17 18 3
  • 4. 11/17/2008 References Individual Assignment • Paul Anderson “What is Web 2.0? Ideas, technologies • Use a web drawing tool to design a logo for and implications for education” JISC, Feb 2007. CUTW. • Tim O’Reilly “What is Web 2.0: Design Patterns and • Sumopaint.com, offtype.net…etc. Business Models for the Next Generation of Software”, Sept. 2005. • Note the submission requirements • Deadline: One week from today. • 30% of your total course marks 19 20 Submission Requirements What makes a good logo design • www.davidairey.com/what-makes-a-good-logo/ BW Logo – Describable (Black on White) – Memorable Logo in Color – Effective without colour BW Logo – scalable (White on Black) Web: The web site you used to create your design Write about your design here: Filename: ITMA.MonPM.CHAN.Tai.Man.CUTW.logo.xyz e.g. your inspirations, what Your Name: CHAN Tai Man Student ID: 08123456 your logo is about…etc. Group: ITMA Monday PM Date: 15 Oct 2008 A4 Color Print Out 21 22 4

×