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American university in bulgaria lecture  october 2012
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American university in bulgaria lecture october 2012



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  • 1. The “New” Marketer Krassi Genov Sep 2012
  • 2. A “Wordle” About Me Survived the DotCom Marketed to both Cement Discovered a second Crash and Lived to tell and Satellite Companies calling in Social Media1996 ©Krassi Genov
  • 3. Ten Ways to be a Good Marketer Do what you love Never Forget the Fifth “P” Know how to tell a story Content vs. Context Don’t be afraid of failures Innovate = Stay Relevant Find a hobby Develop a personal style Build your personal brand Get to work ©Krassi Genov
  • 4. Do What You Love ©Krassi Genov
  • 5. Never Forget the Fifth “P” ©Krassi Genov
  • 6. We live in a hyperis Hyperconnected The “New World” connected world… ©Krassi Genov
  • 7. The Reality of Social Media 62 % of adults worldwide use social media 90% of marketers use social media for business People spend over 13 billion min/day on Facebook or 7:45 hours per person per month ©Krassi Genov
  • 8. The World Has Changed ©Krassi Genov
  • 9. The New Type of Conversation ©Krassi Genov
  • 10. Know How to Tell A Story ©Krassi Genov
  • 11. Content vs. Context ©Krassi Genov
  • 12. Content vs. Context ©Krassi Genov
  • 13. Don’t Be Afraid
  • 14. Success is Often Built on FailureFIRED BANKRUPT UNEMPLOYED
  • 15. Innovate = Stay Relevant ©Krassi Genov
  • 16. Find a Hobby ©Krassi Genov
  • 17. Develop a StyleThe Rebel Perfectionist Thought Leader ©Krassi Genov
  • 18. Build a Personal Brand ©Krassi Genov
  • 19. Get to WorkSERIOUSLY! ©Krassi Genov
  • 20. Questions?