A Web Development Platform that Brings the Microsoft Windows Approach to the Internet Grow your Web Site at the Speed of M...
WebIvy – brings the Microsoft Windows approach  Managing Web Sites. <ul><li>REMEMBER WHEN? </li></ul><ul><li>Desktop OS ba...
Current Web Page Development – A Traditional Web Page has many components that need to be assembled by several different r...
Current Challenges Trend Toward the Cloud Higher Standards for Online Users Marketing must move at the pace of IT Manage W...
WebIvy Web Development Platform <ul><li>The What :  WebIvy is a platform (OnDemand) that allows for web development with o...
WebIvy Web Development Platform <ul><li>The Why? – To solve what is broken with CMS today!  WebIvy allows Web Designers to...
WebIvy Pipeline – Real Time Product / Marketing Control IT Control
BestNetChoice <ul><li>Requirements: </li></ul><ul><li>Create a web page using WebIvy </li></ul><ul><li>Create a design Tem...
WebIvy In Action – 24 Ski Web Sites in 3 months
WebIvy Target Customer - CMO Landing Pages Social Media SEO Mico Sites Affiliates Site Re-Design White Labels Mobile Marke...
WebIvy Client Benefits <ul><li>Best for: </li></ul><ul><ul><li>White labels, Micro sites, Deep Sites with landing pages, W...
Evolution of Web Site Development
Additional Presentation Applications <ul><li>Content Management </li></ul><ul><li>Web Page Management </li></ul><ul><ul><l...
WebIvy Unique Advantages <ul><li>Web Development Resources are optimized and not asked to do anything NEW </li></ul><ul><u...
Founder Bios <ul><li>President – Evan Kramer </li></ul><ul><li>Over a decade of Successful launch and management of Consum...
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Web Ivy Go Pitch Jan09 Box Link

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Next Generation Web Development Platform as a Service - and all you need to know is HTML

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Web Ivy Go Pitch Jan09 Box Link

  1. 1. A Web Development Platform that Brings the Microsoft Windows Approach to the Internet Grow your Web Site at the Speed of Marketing and not IT WebIvy Executive Plan
  2. 2. WebIvy – brings the Microsoft Windows approach Managing Web Sites. <ul><li>REMEMBER WHEN? </li></ul><ul><li>Desktop OS back-end / GUI Front-end </li></ul>Eliminates UI Programming DOS Windows HTML Templates + Development Language Internet – Web Pages HTML Templates + XML Configs Eliminates UI Programming
  3. 3. Current Web Page Development – A Traditional Web Page has many components that need to be assembled by several different resources <ul><li>Web Developer </li></ul><ul><li>Web Designer </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Marketing </li></ul><ul><li>Product </li></ul><ul><li>Infrastructure </li></ul><ul><li>MAJOR Collaboration </li></ul><ul><li>is required </li></ul>HTML layer Content Layer Data Layer Code Layer
  4. 4. Current Challenges Trend Toward the Cloud Higher Standards for Online Users Marketing must move at the pace of IT Manage Web Pages and Web Sites <ul><li>higher operating costs, </li></ul><ul><li>less productivity across the organization, </li></ul><ul><li>slower time to market, </li></ul><ul><li>less flexibility and real-time control of their web site </li></ul>HTML layer Content Layer Data Layer Code Layer
  5. 5. WebIvy Web Development Platform <ul><li>The What : WebIvy is a platform (OnDemand) that allows for web development with only the knowledge of HTML. </li></ul><ul><li>WebIvy hosts the base code to the visual presentation layer of web sites (UI) so that Marketing does not have to code the UI or move at the speed of IT. </li></ul><ul><ul><li>Create and manage web behavior on your web site </li></ul></ul><ul><ul><li>Utilize WebIvy functional features </li></ul></ul><ul><ul><li>Access to your product/business data </li></ul></ul><ul><ul><li>Manage marketing aspects of your site </li></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>SEO </li></ul></ul></ul><ul><ul><ul><li>Analytics </li></ul></ul></ul>HTML / Content layer
  6. 6. WebIvy Web Development Platform <ul><li>The Why? – To solve what is broken with CMS today! WebIvy allows Web Designers to build and manage web pages without development resources </li></ul><ul><ul><li>Base code is managed by WebIvy and Business data is consumed via Web Services </li></ul></ul><ul><ul><li>Lowers clients web development costs immediately – No Web Developers or Infrastructure Resources </li></ul></ul><ul><ul><li>Increases Clients time to market and productivity immediately – SaaS, OnDemand Features, Marketing-driven web pages </li></ul></ul><ul><li>The How? WebIvy works via “separation”. WebIvy Separates: </li></ul><ul><ul><li>HTML from the base code for the entire web site </li></ul></ul><ul><ul><li>Content from the template </li></ul></ul><ul><ul><li>Domains from Code base (multiple domains off a single code base) </li></ul></ul><ul><ul><li>Front-end and Back-end </li></ul></ul>
  7. 7. WebIvy Pipeline – Real Time Product / Marketing Control IT Control
  8. 8. BestNetChoice <ul><li>Requirements: </li></ul><ul><li>Create a web page using WebIvy </li></ul><ul><li>Create a design Template for Merchandising Notebook Computers from CNET </li></ul><ul><li>Create a layout for the Notebook Computers to be Merchandised </li></ul><ul><li>Create an area to pull in article feeds from CNET </li></ul><ul><li>Create an a content management area on the page to assist with merchandising </li></ul>
  9. 9. WebIvy In Action – 24 Ski Web Sites in 3 months
  10. 10. WebIvy Target Customer - CMO Landing Pages Social Media SEO Mico Sites Affiliates Site Re-Design White Labels Mobile Marketing Widgets Blogs Web Site IT Department Landing Pages Social Media SEO Mico Sites Affiliates Site Re-Design White Labels Mobile Marketing Widgets Blogs Web Site Marketing Dept.
  11. 11. WebIvy Client Benefits <ul><li>Best for: </li></ul><ul><ul><li>White labels, Micro sites, Deep Sites with landing pages, Widgets, Mobile Marketing (.mobile), Affiliates, SEO (egg. ONLINE or Mobile Distribution!) </li></ul></ul><ul><li>Cost Effective </li></ul><ul><ul><li>Manage Multiple Sites with a single Web Developer </li></ul></ul><ul><ul><li>Limited Site “Re-Design” Costs </li></ul></ul><ul><ul><li>Lower Deployment Costs </li></ul></ul><ul><ul><li>Lower Infrastructure Costs </li></ul></ul><ul><ul><li>Utilize Web Design Resources versus Web Development for Presentation </li></ul></ul><ul><li>Time to Market </li></ul><ul><ul><li>Business can manage marketing programs and BUSINESS DATA </li></ul></ul><ul><ul><li>Allows for better control over Marketing Programs, Ad Tags, Analytics Tags, etc. </li></ul></ul><ul><li>Additional Modules for Marketing OR can still utilize 3 rd Party plug-ins (egg. Word Press) </li></ul>
  12. 12. Evolution of Web Site Development
  13. 13. Additional Presentation Applications <ul><li>Content Management </li></ul><ul><li>Web Page Management </li></ul><ul><ul><li>New Sites </li></ul></ul><ul><ul><li>New Pages </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><li>SEO – Page, Site </li></ul><ul><li>Social Media / Community </li></ul><ul><ul><li>Blogs, Forums, Wikis </li></ul></ul><ul><ul><li>Users Ratings / Reviews </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>Polls/Surveys </li></ul></ul><ul><ul><li>Com Posts </li></ul></ul><ul><li>Administrative </li></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Roles / Access </li></ul></ul>
  14. 14. WebIvy Unique Advantages <ul><li>Web Development Resources are optimized and not asked to do anything NEW </li></ul><ul><ul><li>NO Web Dev resources beyond initial web service </li></ul></ul><ul><ul><li>Multiple Domains off a single code base </li></ul></ul><ul><li>Optimal architecture platform for “Cloud Computing” </li></ul><ul><ul><li>Hosted Presentation Layer, </li></ul></ul><ul><ul><li>Presentation not tied to Development Language (multiple cloud support) </li></ul></ul><ul><li>Business Data Integration without development </li></ul><ul><ul><li>Competition still requires programming: Ruby on Rails, Velocity, MVC </li></ul></ul><ul><ul><li>CMS only supports static HTML pages </li></ul></ul>
  15. 15. Founder Bios <ul><li>President – Evan Kramer </li></ul><ul><li>Over a decade of Successful launch and management of Consumer Web Businesses </li></ul><ul><li>Assisted Launch of AutoTrader.com (from AutoConnect) </li></ul><ul><li>Managed and Launched AJCjobs.com </li></ul><ul><li>Created, Launched and Managed Kudzu.com </li></ul><ul><li>Created, Launched and Managed Autoguide.com </li></ul><ul><li>Created, Launched and Managed VacationRoost.com </li></ul><ul><li>MBA – Goizueta Business School, Emory University </li></ul><ul><li>BBA – University of Michigan </li></ul>

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