Overview"The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion &Lifestyle. A part of the Adi...
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of Indias fastest growing brandedapparel companies...
Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording ablistering growth rate of o...
Aditya Birla Groups Madura Fashion &Lifestyle enters luxury single brand retailwith UKs HackettET Bureau Sep 12, 2012, 06....
MUMBAI: Aditya Birla Groups Madura Fashion & Lifestyle has entered the luxury single brandretail through a joint venture w...
About Madura Fashion and LifestyleMadura Fashion and Lifstyle is one of the fastest growing brandedapparel companies, and ...
OccasionFormal wearAt Planet Fashion, we believe in fine design and great fashion. Our lineof fine formal wear comprises s...
suits that are specially handpicked for auspicious occasions. Withfinishing touches such as special embossed lining, impor...
such as real horn buttons, imported trim and exclusive Van Heusen            embossed lining make these suits the object o...
The Balance Scorecard approach helps align deliverables to the organisation‘s goals.Performance parameters are very clearl...
profitability targetsRetail operations              Responsible for sale of garments through retail channels to           ...
CategoriesClothes maketh a man and Planet Fashion is a one-stop-shop for all yourfashion needs. Our multi-brand showrooms ...
Location:Doddanakundi VillageWebsite:www.maduragarments.comContact Number:+91-80-67271600eMail:customersupport@madura.adit...
a unique blend of global fashions, international trends and innovative customer services, tocustomers in Bangalore, Mumbai...
Photos of Madura Fashion & LifestyleMadura Fashion & Lifestyle - BrandsEDC by EspritEsprit was founded in 1968 in San Fran...
Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her ownterms, and is poised and femin...
Garuda Mall Magrath     Garuda Mall Magrath      Royal Meenakshi Mall    Phoenix Market CityRoad Ashok Nagar        Road A...
Bangalore / Bengaluru
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Madura overview

  1. 1. Overview"The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion &Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift toestablish itself as a premier fashion and lifestyle company.Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies inIndia. Each of its brands is an undisputed leader in its segment. The company is considered abenchmark by competition and a Mecca of learning by industry.Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry.It has effectively managed a multi-brand, multi-product, and multi-channel environment, and allits brands have evolved significantly in terms of both branding and retailing.The company‘s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla,Chairman, Aditya Birla Group: ―For sustainable success, their (people‘s) performanceorientation and customer focus is imperative. In my view, organisations grow only where peoplegrow.‖A rigorous selection process enables Madura Fashion & Lifestyle to hire the best peopleavailable. The Management Trainee scheme helps employees sharpen their latent skills by takingthem through a systematic process of learning and development, thus enabling them to delivertheir best. A career at Madura Fashion & Lifestyle is a logical sequence of personal andprofessional development, leading employees to achieve their career goals.
  2. 2. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of Indias fastest growing brandedapparel companies and a premium lifestyle player in the retail sector. After consolidating its marketleadership with its own brands, it introduced premier international labels, enabling Indian consumers tobuy the most prestigious global fashionwear and accessories within the country.The companys brand portfolio includes product lines that range from affordable and mass-market toluxurious, high-end style and cater to every age group, from children and youth to men and women.Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, PeterEngland and People — that personify style, attitude, luxury and comfort.Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprisingmore than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, bothwithin and outside India.Madura Fashion & Lifestyle marked its foray into the luxury mono brand business in India by launchingthe quintessential British mens luxury clothing and accessories brand Hackett London through a jointventure with the UK firm.The companys lifestyle store, The Collective, offers a unique blend of global fashions, international trendsand innovative customer services, to customers in Bangalore, Mumbai and Delhi.Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing thecompanys in-house and other brands, is the largest chain of stores of its kind in India. A distributionagreement with international brand Esprit has ensured that this highly growth-oriented company bolstersits international presence.Each of the companys brands has an integrated design department, which is constantly at work oninnovating designs, concepts and products by incorporating the latest international trends in fashion andclothing styles.Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company tohave successfully implemented the ERP SAP system. It is also the first company globally to integrateRetek ERP with SAP ERP.Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decadenow sourced technology, fabrics and garments globally. Madura Fashion & Lifestyle is a global supplierfor premium international brands such as Esprit, SOliver, MONOPRIX.Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the countrys bestprofessional institutes and companies. For years now, empowered and motivated employees havepropelled Madura Fashion & Lifestyle towards achieving quality, customer service, design and brandequity comparable to the best worldwide.Madura Fashion & Lifestyle has ISO-9001-2000 accreditation with periodic internal audits. Itsmanufacturing division recently became the first apparel manufacturing unit to win one of Indias mostprestigious quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly bythe Indian Merchants Chamber and the house of Bajaj.Madura Fashion & Lifestyle sources only from factories that are compliant with the Factory Act, and eachfactory is independently audited by the International Textile Services (ITS) and Société Générale deSurveillance (SGS) for international clients such as Louis Philippe, Marks & Spencer and Van Heusen.
  3. 3. Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording ablistering growth rate of over 25 per cent year-on-year.Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhileCoats Viyella Plc, Europes largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya BirlaGroup company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymademenswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya BirlaNuvo.Contact usMadura Fashion & LifestyleRegent GatewayNo.5B, Doddanakundi KIADB Industrial AreaITPL RoadBangalore 560 048Tel: 91-80-6727 1200 / 1600 / 2600Website: www.madurafnl.com
  4. 4. Aditya Birla Groups Madura Fashion &Lifestyle enters luxury single brand retailwith UKs HackettET Bureau Sep 12, 2012, 06.00AM ISTTags: Vicente Castellano| UB City| Madura Fashion & Lifestyle| Kumarmangalam Birla| Jeremy Hackett| Hackett London| Emporio Mall| Business Partnership| Ashish Dikshit| Aditya Birla Nuvo| Aditya Birla Group(The move follows a mandate…)
  5. 5. MUMBAI: Aditya Birla Groups Madura Fashion & Lifestyle has entered the luxury single brandretail through a joint venture with British luxury menswear and accessories brand HackettLondon as part of a strategy to be present across price and consumer segments in the fashionbusiness.The move follows a mandate from group chairman Kumarmangalam Birla to give heft to thegrowing high-margin fashion business and dramatically scale up revenues within the next fewyears, officials said.Confirming the move, Madura F&L CEO Ashish Dikshit said, "Our partnership with HackettLondon establishes our intent and we plan to bring in few more brands to India from around theglobe."He added, "Markets are evolving in various segments and offers opportunities for marketdominance in the apparel industry."The 33-year-old brand Hackett, founded by designer Jeremy Hackett, has over 77 stores mainlyin Europe and Asia. Its commercial success has been linked to the export of its very British takeon things to countries around the world, which will now extend to India.Vicente Castellano, managing director of Hackett London, said India has been on the firms radarfor some time. "Maduras undoubted understanding of the Indian mens fashion market combinedwith the appeal of Hackett London, will enable Hackett to build a strong business in India andbring our Essentially British world to the Indian consumer," he said.Madura is setting up the first Hackett store in the Emporio mall in Delhi in the second week ofSeptember followed immediately by another store opening in UB City, Bangalore. A third storewill come up in Chandigarh this fiscal.Harminder Sahni, MD of management consulting firm Wazir Advisors, said the Aditya BirlaNuvo firm is moving in the right direction. "While luxury retail is a tiny market in India yet, itmakes strategic sense to have corner space at the right time," he said.Madura F&Ls portfolio includes product lines that range from affordable and mass-market toluxurious, high-end brands and caters to every age group, from children and youth to men andwomen. Its brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
  6. 6. About Madura Fashion and LifestyleMadura Fashion and Lifstyle is one of the fastest growing brandedapparel companies, and a leading player in the branded garmentssegment. Having consolidated its market leadership within the country,the wholly owned subsidiary of Aditya Birla Nuvo Ltd has madedistinct forays into the global market with premier international brandssuch as Louis Phillippe, Van Heusen, Peter England, Allen Solly andPeople, that personify style, attitude, and comfort.The company‘s brand portfolio includes product lines that range fromthe comfort of the affordable, mass-market range to the luxury of high-end style, and caters to every age group, from children and youth, tomen and women.A network of 700 exclusive franchise stores, department chains, andover 2000 premium multi-brand trade outlets both within and outsideIndia provides the company the means to reach their products todiscerning customers.The company‘s Lifestyle store, The Collective, has transformed theway men shop. With its unique blend of global fashions, internationaltrends, innovative customer services, The Collective already offers alifestyle experience in Bangalore and Mumbai, with Delhi being thenext on the anvil. Madura Fashion and Lifestyle also distributes itsbrands through its own retail chains Planet Fashion and Trouser Town.The distribution agreement with international brand Esprit has helpedthis highly growth-oriented company to bolster its internationalpresence.The company has been at the cutting edge of fashion and innovationand for over a decade has sourced technology, fabrics and garmentsglobally. The company is a global supplier for discerning internationalbrands including Polo Ralph Lauren, Marks & Spencers, and TommyHilfiger.
  7. 7. OccasionFormal wearAt Planet Fashion, we believe in fine design and great fashion. Our lineof fine formal wear comprises suits that will give you an unfairadvantage while clinching those mergers. Sharp and stylish, these suitsare crafted from TR wool, and wool blend fabrics for all- season wear.Details like real Corrozzo buttons, imported lining and trims emphasiseyour superiority over the competition, while its special rolled lapelsmake it stand out from the rest. Step into one, and so will you.Ceremonial wearCelebrate your wedding in high style with Planet Fashion! These suitscome in luxurious, rich dark tones to up the style quotient on thosespecial days. Create a dazzling impression on your wedding day withsuits that are specially handpicked for auspicious occasions. Withfinishing touches such as special embossed lining, imported trims andreal Corrozzo buttons, these suits will make you stand out from thecrowd.Party wearCelebrate your wedding in high style with Planet Fashion! These suitscome in luxurious, rich dark tones to up the style quotient on thosespecial days. Create a dazzling impression on your wedding day with
  8. 8. suits that are specially handpicked for auspicious occasions. Withfinishing touches such as special embossed lining, imported trims andreal Corrozzo buttons, these suits will make you stand out from thecrowd. Slim suits Planet Fashion has an exclusive line of slim fit suits that bring out the party animal in you; smart suits that are a combination of style and elegance, with a hint of the right attitude. Our party wear suits are for the over-achiever who works hard and parties just as hard. With all the best brands in town under one roof, your search for the ultimate party wear ends in Planet Fashion. Blazers Velveteen blazers, tweeds, formal blazers, party blazers – made to match the tranquil moments of leisure. The ultimate testimony to a casual dressing experience, these blazers derive their inspiration from the country side. Be it an outing, brunch meeting or outdoor travel, our blazers are apt for every occasion. With a wide range of styles from classic herringbone to checks in colours of brown, rust, navy and charcoal, these casual blazers complement your white, cream, and blue shirts perfectly.Ethnic wearAt Planet Fashion, we celebrate India‘s rich sartorial heritage and fabricdiversity with an exclusive range of men‘s ethnic wear. Ethnic wear isthe garment of choice at all cultural platforms today and we offer thebest range with the latest designs and the finest quality. With new ideas,new designs and new hues, we offer you the best ethnic wedding wearon your most special day.Premium suitsPlanet Fashion presents the Van Heusen Special Edition suit made forpeople used to special treatment wherever they go. Crafted fromsuperfine Italian fabric, soft, elegant and made out of super 110s, 130s,150s, 180s wool with special stitching and cut to perfectly fit the body,these special edition suits are in a league of its own. Finishing touches
  9. 9. such as real horn buttons, imported trim and exclusive Van Heusen embossed lining make these suits the object of every tycoons desire. Go ahead, step into one and spoil yourself.Work cultureAt Madura Fashion & Lifestyle, meritocracy rules. Rewards, promotions and growthopportunities here are based on performance. A progressive variable pay scheme is in place andthe ability to earn is commensurate with achievement of targets.Employee roles are clearly defined and are spread across the value chain at Madura Fashion &Lifestyle. Identifying one‘s career anchors and interests is the first step, which the companyfacilitates through a two-day intensive career lab process.Madura Fashion & Lifestyle offers a structured career path enumerating the different ways inwhich an employee could choose to reach his career goal. All developmental initiatives andexposures are aligned to enable the employee to achieve that goal. The organisation promotesmovement across functions to the deserving.
  10. 10. The Balance Scorecard approach helps align deliverables to the organisation‘s goals.Performance parameters are very clearly defined, so that all the employees need to focus on isexceeding targets.Roles at Madura Fashion & LifestyleThe job families within Madura Fashion & Lifestyle are:Job family Job purposeDesign Responsible for studying trends in the domestic and international markets and designing a range of garments in line with the brand promise and customer expectationsProduct Responsible for understanding fabric and garment trends and developments, garmenting processes and product creationSourcing Responsible for sourcing the appropriate fabric, trims/finished garments at the right cost and right timeSupply chain Responsible for procuring the right merchandise in full and at the right timeOperations Responsible for manufacturing garments as per agreed costs and quality standardsSales Responsible for sale of garments to achieve brand sales and
  11. 11. profitability targetsRetail operations Responsible for sale of garments through retail channels to achieve retail sales and profitability targetsRetail buying and allocation Responsible for placing a buy on garments and allocation to right stores at the right time to achieve retail sales and profitability targetsMarketing Responsible for generating consumer insights, research, and communicationVisual merchandising Responsible for retail store look and feel, understanding of global visual merchandising trends and implementationHuman resources Responsible for attracting, developing and retaining talent at Madura Fashion and LifestyleIT Responsible for enabling the organisation to achieve its vision through application of technologyFinance Responsible for accounting, finance and management information systems
  12. 12. CategoriesClothes maketh a man and Planet Fashion is a one-stop-shop for all yourfashion needs. Our multi-brand showrooms offer the best in fashion interms of style, design and budget. The best brands, the latest collectionand the finest accessories can be found at Planet Fashion, making it acomplete shopping experience.ShirtsTrousersSuitsWinter wearKnitsEthnic wearDenimsAccessoriesInnerwear
  13. 13. Location:Doddanakundi VillageWebsite:www.maduragarments.comContact Number:+91-80-67271600eMail:customersupport@madura.adityabirla.comAddress :Madura Fashion & LifestylePlot no.5B, Regent Gateway, Doddanakundi Village KIADB Industrial Area ITPL RoadBangalore 560048Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India‘s fastestgrowing branded apparel companies and a premium lifestyle player in the retail sector. Afterconsolidating its market leadership with its own brands, it introduced premier internationallabels, enabling Indian consumers to buy the most prestigious global fashionwear andaccessories within the country. The company‘s brand portfolio includes product lines that rangefrom affordable and mass-market to luxurious, high-end style and cater to every age group, fromchildren and youth to men and women. Madura Fashion & Lifestyle is defined by its brands —Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style,attitude, luxury and comfort.Madura Fashion & Lifestyle reaches its discerning customers through an extensive networkcomprising more than 850 exclusive and franchise stores, and over 2,000 premium multi-brandtrade outlets, both within and outside India. The companys lifestyle store, The Collective, offers
  14. 14. a unique blend of global fashions, international trends and innovative customer services, tocustomers in Bangalore, Mumbai and Delhi. Planet Fashion, the multi-brand, apparel-retailingarm of Madura Fashion & Lifestyle, housing the companys in-house and other brands, is thelargest chain of stores of its kind in India. A distribution agreement with international brandEsprit has ensured that this highly growth-oriented company bolsters its international presence.Each of the company‘s brands has an integrated Design Department, which is constantly at workon innovating designs, concepts and products by incorporating the latest international trends infashion and clothing styles. Madura Fashion & Lifestyle, an IT and web-enabled organisation, isthe first-ever apparel company to have successfully implemented the ERP SAP system. It is alsothe first company globally to integrate Retek ERP with SAP ERP. Always at the cutting edge offashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourcedtechnology, fabrics and garments globally. The company is a global supplier for sophisticatedinternational brands such as Marks & Spencer and Tommy Hilfiger.Madura Fashion & Lifestyle harnesses the power of young, driven professionals from thecountry‘s best professional institutes and companies. For years now, empowered and motivatedemployees have propelled Madura Fashion & Lifestyle towards achieving quality, customerservice, design and brand equity comparable to the best worldwide. Madura Fashion & Lifestylehas ISO-9001-2000 accreditation with periodic internal audits. Its manufacturing divisionrecently became the first apparel manufacturing unit to win one of Indias most prestigiousquality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by theIndian Merchants Chamber and the house of Bajaj. Madura Fashion & Lifestyle sources onlyfrom factories that are compliant with the Factory Act, and each factory is independently auditedby the International Textile Services (ITS) and Société Générale de Surveillance (SGS) forinternational clients such as Louis Philippe, Marks & Spencer and Van Heusen.Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recordinga blistering growth rate of over 25 per cent year-on-year.History and lineageEstablished in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in theerstwhile Coats Viyella Plc, Europe‘s largest clothing supplier. In December 1999, Aditya BirlaNuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become theundisputed leader in the readymade menswear industry in India. In 2000, the company became awholly-owned subsidiary of Aditya Birla Nuvo.Shop online for Womens Clothing / Womens Apparel
  15. 15. Photos of Madura Fashion & LifestyleMadura Fashion & Lifestyle - BrandsEDC by EspritEsprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand,Esprit operates more than 800 directly managed retail stores worldwide and has a presence inmore than 40 countries.EspritEsprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand,Esprit operates more than 800 directly managed retail stores worldwide and has a presence inmore than 40 countries.Allen SollyLaunched in India in 1993, Allen Solly brought about a completely new concept to menswear inIndia — Friday Dressing. In the years that followed, the brand, with its Anglo-Americanheritage, proved to be the most innovative of the Madura Fashion & Lifestyles brands; it is oneof Indias most popular and easily recognised brands in the branded premium apparel segment.Van HeusenVan Heusen is a premium lifestyle brand for men, women and youth. The brand embodiesfashion for the corporate and reflects the current expression of elegance in todays context. VanHeusen believes that the design drivers for the brand are fashion and sophistication. The brandcovers all aspects of an individuals clothing needs, be it corporate wear, casual wear, party wearor ceremonial wear, making it a complete lifestyle brand in the truest sense.V dot Van HeusenWith more than half of India‘s population under 25, it was not a surprise when Van Heusenmoved from targeting only the 25-45-year-old businessman. With the introduction of V dot thatopened up the specialized clubwear category, Van Heusen also addressed the needs of a youngerconsumer and a changing lifestyle – one who had disposable income and the attitude to go withit. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant,youthful, not juvenile. It added a bold sophistication to the brand‘s design philosophy.Van Heusen WomanThough initially a men‘s couturier, it did not take long for Van Heusen to appreciate that today‘swoman is as much a stakeholder as her male counterpart in India‘s growth story. The Van
  16. 16. Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her ownterms, and is poised and feminine.Van Heusen SportVan Heusen‘s sport-inspired casual wear ‗Van Heusen Sport‘ adds a dash of fashionablemodernity to the iconic 60s Ivy League ‗day chic‘ look. The line is made up of soft shirts, fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed togive you a drape quite unlike anything. The range features fine sporting elements that elegantlyround off the sporty look. Impeccably crafted inside out, these garments are designed to look asgood as new even after repeated wearing and washesPETER ENGLANDPeter England is the largest menswear brand in India with over 5 million garments sold everyyear. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in themid-price shirt segment in 1997, the company acquired the world rights for the brand in the year2000. Today, Peter England has a strong national presence with 500 exclusive stores and over1600 multi-brand outlets in more than 570 towns.Louis PhilippeLouis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic andopulent. The brand draws its name and inspiration from King Louis Philippe of France, who wasfamed for his generosity of spirit and his appreciation of the arts.LP by Louis PhilippeLouis Philippe expanded its offering with the launch of a sub-brand in November 2007. LP byLouis Philippe is aimed at young achievers and upscale urbanites, who demand wardrobeversatility. It ascertains the style mantra for today‘s generation.A secret and a style statement rolled into one.Luxure by Louis Philippe―Art for art‘s sake makes no more sense than gin for gin‘s sake.‖ - Somerset MaughamMadura Fashion & Lifestyle - StoresBangalore / BengaluruEsprit Louis Philippe Louis Philippe Louis Philippe
  17. 17. Garuda Mall Magrath Garuda Mall Magrath Royal Meenakshi Mall Phoenix Market CityRoad Ashok Nagar Road Ashok Nagar Bannerghatta Road Bangalore MahadevapuraStore No: Store No: 15, 17, 18 & 27 Store No: G-010 Store No: F-38B0 : Ground Floor 1 : First Floor 0 : Ground Floor 1 : First FloorBangalore / Bengaluru Bangalore / Bengaluru Bangalore / Bengaluru Bangalore / Bengaluru Louis Philippe Van Heusen Man / V Van Heusen Man / VanLouis Philippe Dot Heusen Woman Sigma Mall CunninghamOrion Mall Malleswaram Road Vasanth Nagar Royal Meenakshi Mall Orion Mall Malleswaram Bannerghatta RoadStore No: UG-33, UG-23 Store No: G-005, 15, 16, Store No: UG-25 17 Store No: G-013U : Upper Ground Floor U : Upper Ground Floor 0 : Ground Floor 0 : Ground FloorBangalore / Bengaluru Bangalore / Bengaluru Bangalore / Bengaluru Bangalore / BengaluruVan Heusen Man / Van Van Heusen Man / VanHeusen Woman / V Dot Heusen Woman / V DotPhoenix Market City Garuda Mall MagrathBangalore Road Ashok NagarMahadevapura Store No: 116Store No: F-06 2 : Second Floor1 : First Floor Bangalore / Bengaluru
  18. 18. Bangalore / Bengaluru

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