ADV 420 Laura Krahel Summer At Subway

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ADV 420 Laura Krahel Summer At Subway

  1. 1. SUMMER AT SUBWAY CAMPAIGN Laura Krahel – ADV 420
  2. 2. People ages 16-26 on summer break
  3. 3. Increase summer sales! Increase social media engagement! Increase Subway’s following!
  4. 4. Sales Engagement + Followers
  5. 5. SummerAtSubway
  6. 6. June July August
  7. 7. Google AdWords! Promoted tweets & trending topics! Ads during online TV shows!
  8. 8. $743,000 Budget
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