Whats In It For Me - Web2.0

Whats In It For Me - Web2.0 - Presentation Transcript

What‘s in it for me?

Web2.0 That‘s what we still talk about!

Hey buddies, friends, followers… This presentation is a mesh up! In webby talk a so called cool remix! Almost all slides originate from presentations on slideshare.com

Web2.0 Who has invented this „Buzzword“?

Tim O‘Reilly "You can thank Tim O’Reilly for all those classy computer-nerd books with line-art camels and gnus on the cover. But O’Reilly is more than a publisher. He’s also a vocal member of the net community and one of the ardent supporters of the open source movement. " --Ziff Davis Smart Business http://www.ﬂickr.com/photos/takeshi/437014292/

Web2.0 • Outcome of a brainstorming between Tim O´Reilly & Dale Dougherty after the dotcom crisis in 2004. • The brainstorming focused on how the web had changed.

In the initial brainstorming, they formulated the sense of Web 2.0, by example Web1.0 (~Broadcasting) Web2.0 (~Dialog) DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent mp3.com Napster Britannica Online Wikipedia personal websites blogging domain name speculation search engine optimization page views cost per click screen scraping web services publishing participation content management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication http://www.oreilly.de/artikel/web20.html

designing Actively participating user Passively participating user individual communication public communication Observing Effective Community Management for the Alumni Portal Deutschland (Prof. Dr. Jens Böcker) - Page 13

http://oreilly.com/web2/ archive/what-is- web-20.html please read the original document to get the main idea. Further reference: http://oreilly.com/web2/

•Web2.0 = Versioning of the Web. • Today Web2.0 is often equated with social media & social software.

What is social media?

http://bit.ly/47dP6a

http://theconversationprism.com

Social Media will be in fututre somewhat of a fragmented „mass media“

So, how big is it right now?

2/3 of the global internet population visit social networks. Nielsen, Global Faces & Networked Places 2009 http://www.ﬂickr.com/photos/wishymom/566394520/ http://bit.ly/47dP6a

Visiting Social Sites is now the 4th most popular online activity - ahead of personal E-Mail Nielsen, Global Faces & Networked Places 2009 http://bit.ly/47dP6a

If Facebook was a country it would be the world’s 3th largest between India (2nd) and the United States (4th). 390+ Million Users #1 site in global minutes Comments +153% year to year growth rate 6 Billion+ minutes spent on Facebook each day 2 Billion+ pieces of content shared every week 2 Billion+ photos 14 Million+ videos shared every month Morgan Stanley - Economy + Internet Trends, 350.000+ applications October 20, 2009, Page 42 1Million+ developers http://www.ﬂickr.com/photos/34469970@N02/3206322637/ http://bit.ly/31uVZv

20 hours of video are uploaded to YouTube every minute (May 2009) The #2 largest search engine in the world is YouTube 445+ Million Users #2 site in global minutes Comments http://bit.ly/47dP6a +35% year to year growth rate 1 Billion+ video views each day Morgan Stanley - Economy + Internet Trends, October 20, 2009, Page 42

50 million users worldwide. One new member per second. About half members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. http://press.linkedin.com/about http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

55+ Million Users +1171% Y/Y growth rate (2009) ~5+ thousand tweets per second during peak times Twitter played a major democratic communication role during the Iran Election 2009 http://www.ﬂickr.com/photos/newtoncalegari/1809491137/ http://www.ﬂickr.com/photos/fortrel/2034452099/ Morgan Stanley - Economy + Internet Trends, October 20, 2009, Page 42 http://bit.ly/3PJgda

Current loser

I don’t buy my internet news in a newspaper, I pick it out from a broad and fast-moving stream of fragments and favourites and recommendations garnered from twitter, blogs, feeds and aggregators and it’s all free. I might want one little piece of the Guardian one day, two little pieces of the Times the next, I don’t want either all the time so why should I buy 12 month’s worth? (http://bit.ly/3pi0tV)

Remember? Web2.0 era officially begins 2004 http://bit.ly/j9yUd

„Ok so far, Jens. But what´s in it for me?“

Well, the goods of social media are social objects, but the currency to buy them is you!

The goods of social media are social objects… Service Object Flickr Photos Amazon Products YouTube Videos Twitter Messages del.icio.us Bookmarks LastFM Music Blogger Blogs LinkedIn People

… but the currency to buy them are you! http://bit.ly/2i5eAR

http://bit.ly/2i5eAR

http://bit.ly/J69Ld

Thank You twitter.com/krahe This presenation will be uploaded to slideshare.com.

Links • http://www.flickr.com/photos/takeshi/437014292 • http://oreilly.com/web2/archive/what-is-web-20.html • Effective Community Management for the Alumni Portal Deutschland (Prof. Dr. Jens Böcker) • http://oreilly.com/web2/ • http://bit.ly/47dP6a • http://theconversationprism.com • http://www.flickr.com/photos/wishymom/566394520/ • http://bit.ly/47dP6a • Morgan Stanley - Economy + Internet Trends, October 20, 2009 (http://bit.ly/3EUyab) • http://www.flickr.com/photos/34469970@N02/3206322637/ • http://press.linkedin.com/about • http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/ • http://www.flickr.com/photos/newtoncalegari/1809491137/ • http://www.flickr.com/photos/fortrel/2034452099/ • http://bit.ly/3pi0tV • http://bit.ly/j9yUd • http://bit.ly/2i5eAR • http://bit.ly/J69Ld If I forgot a link - I am sorry about that.