Ivan Mihailovic - Business Plan
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Ivan Mihailovic - Business Plan

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Business Plan

Business Plan

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Ivan Mihailovic - Business Plan Ivan Mihailovic - Business Plan Presentation Transcript

  • Business Plan BSC Kragujevac Trainer: Ivan Mihailovic Kragujevac, 13.10.2008.
  • Agenda
    • I Day– Introduction
    • II Day– Marketing Plan
    • III Day- Marketing Plan
    • IV Day- Management Plan
    • V Day– Financial Plan
  • About the trainer
    • Director of Centre for Entrepreneurship
    • International Trainer/Consultant .
    • Practical experience in private sector :
      • ABC – education centre
      • World of imagination - playground
    • Email: office @czp.org. rs , [email_address]
  • Business Plan writing
    • Purpose:
    • Business idea estimation
    • Tool for new financial sources
    Basic elements of each Business Plan :
  • 1. Cover Page
    • Business Name,
    • Business address,
    • Telephone,
    • Owner
    • Date
  • 2. Content
    • List of all parts
    • Annexes
    • Reader oriented
  • 3. Executive Summary
    • Business type - activity
    • Market potentials / competition analysis
    • Competitive advantages
    • Financial projection
    • ( investments, purpose i repayment plan )
    R ead before you write. This segment requires the following:
  • 4 . Marketing Plan
    • There is a need at the market
    • Knowing the costumers
    • Possibility to make profit
    This part of BP should answer the following :
  • 4 . Marketing Plan
    • Analyze the market and the competition
    • Choose your target market
    • Determine your marketing strategy
    • Who are your costumers (segmentation)?
    • Which customers or customer groups are particularly attractive
    • financially ?
    • How can you differentiate yourself from the competition ( positioning )?
    • What market share do you expect to achieve ?
    4 . Marketing Plan Samples of deferent target markets
    • Clear description of product /services
    • Quality , color , size , packaging , usage , ...
    • Choose your market st ra tegy
    4 . Marketing Plan Product/Service
    • How much is costumer ready to pay ?
    • Basic criteria
    • Cost coverage +...
    4 . Marketing Plan selling price
    • Variable costs
    • Cost s dependant on production/sales
    • Fixed costs
    • Not depend ant on production/ sales
    4 . Marketing Plan Cost analyse
    • “ BEP” is a number of units need to be sold
    • in order to cover all costs
    • BEP =
    4 . Marketing Plan Break even point Fixed cost Contribution Margin
    • Contribution margin is dependant on
    • competitors !
    • Step 1: Identify y three biggest competitors
    • Step 2: Compare your company to
    • competitiors and make the priority list
    • Step 3: State four actions
    4 . Marketing Plan Competition analyse
    • What is the best way to make customers
    • choose your product?
    • Focus-on-target strategy
    • General strategy y
    • Combined strategy
    4 . Marketing Plan promotional strategy
    • Distribution is of utmost importance.
    • Wholesale
    • Retail
    • Sales agents
    • Sub-contractors
    • Others
    4 . Marketing Plan distribution method
    • Combination of the four marketing fa ctors
    • Product
    • Price
    • Place
    • Promotion
    4 . Marketing Plan marketing MIX – 4P
    • Selection of people, requested competences,
    • delegation of duties, salary determination
    5 . Management Plan human resources management : Name Requested competences Description of duties Proposed salary
    •  
    • Plan ning production is important for :
    • Lower production or service provision time
    • Increased flexibility
    • Improved quality of products / services
    • Higher productivity and costs reduction
    •  
    5 . Management Plan production programme :
  • 5 . Management Plan production programme : Description of existing equipment Value Needed equipment Value and financial sources
    • It is necessary to make analysis of :
    • Start-up costs
    • Profit and loss statement – business profitability
    • Cash flow – income generation ability
    • Balance sheet – ‘‘medical record of a company’’
    • Financial indicators – financial position
    • and business profitability
    •  
    6 . Financial Plan
    • Profit and loss statement indicates
    • the level of a company ’s profitability!
    6. Financial Plan Profit and loss statement : Sales by months 1 2 3 .. . 12 Total Product 1 quantity x price Product 2 quantity x price Total :
    • Profit and loss statement indicates
    • the level of a company ’s profitability!
    6 . Finan cial Plan Profit and loss statement : Costs 1 2 3 .. . 12 Total Staff O verhead costs Interests Total Profit / Loss :
    • Balance sheet is composed of :
    • ASSETS
    • (possessions of a company )
    • and
    • LIABILITIES
    • (v alue of company’s possessions )
    6 . Finan cial Plan balance sheet:
    • Financial ability of a company .
    • How much money we possess to invest or repaying debts .
    6. Finan cial Plan Cash flow: Cash flow statement 1 2 3 .. 12 Total Cash on hand Sales generated cash Other receipts Total receipts in cash :
  • 6. Finan cial plan cash flow : Cash flow statement 1 2 3 .. 12 Total Cash outflow based on ongoing activities Credit repayment + interest Total cash outflow : Receipts - Outflow ( cash at the end of a month )