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Business Plan BSC Kragujevac Trainer: Ivan Mihailovic Kragujevac, 13.10.2008.
Agenda <ul><li>I Day–  Introduction </li></ul><ul><li>II Day–  Marketing Plan </li></ul><ul><li>III Day-  Marketing Plan <...
About the trainer <ul><li>Director of Centre for Entrepreneurship   </li></ul><ul><li>International Trainer/Consultant . <...
Business Plan writing <ul><li>Purpose: </li></ul><ul><li>Business idea estimation </li></ul><ul><li>Tool for new financial...
1. Cover Page   <ul><li>Business Name, </li></ul><ul><li>Business address, </li></ul><ul><li>Telephone, </li></ul><ul><li>...
2. Content <ul><li>List of all parts </li></ul><ul><li>Annexes </li></ul><ul><li>Reader oriented </li></ul>
3. Executive Summary  <ul><li>Business type - activity </li></ul><ul><li>Market potentials / competition analysis </li></u...
4 .  Marketing Plan <ul><li>There is a need at the market  </li></ul><ul><li>Knowing the costumers </li></ul><ul><li>Possi...
4 .  Marketing  Plan <ul><li>Analyze the market and the competition  </li></ul><ul><li>Choose your target market  </li></u...
<ul><li>Who are your costumers  (segmentation)?   </li></ul><ul><li>Which customers or customer groups are particularly at...
<ul><li>Clear description of product /services   </li></ul><ul><li>Quality ,  color ,  size ,  packaging ,  usage , ...   ...
<ul><li>How much is costumer ready to pay ?  </li></ul><ul><li>Basic criteria  </li></ul><ul><li>Cost coverage +...  </li>...
<ul><li>Variable costs </li></ul><ul><li>Cost s dependant on production/sales </li></ul><ul><li>Fixed costs </li></ul><ul>...
<ul><li>“ BEP” is  a  number of units need to be sold  </li></ul><ul><li>in order to cover all costs  </li></ul><ul><li>BE...
<ul><li>Contribution  margin  is dependant on  </li></ul><ul><li>competitors !   </li></ul><ul><li>Step  1: Identify y thr...
<ul><li>What is the best way to make customers </li></ul><ul><li>choose your product? </li></ul><ul><li>Focus-on-target st...
<ul><li>Distribution is of utmost importance. </li></ul><ul><li>Wholesale   </li></ul><ul><li>Retail </li></ul><ul><li>Sal...
<ul><li>Combination of the four  marketing fa ctors </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Pl...
<ul><li>Selection of people, requested competences,  </li></ul><ul><li>delegation of duties, salary determination  </li></...
<ul><li>  </li></ul><ul><li>Plan ning production is important for : </li></ul><ul><li>Lower production or service provisio...
5 .  Management Plan production programme : Description of existing equipment Value   Needed equipment Value and financial...
<ul><li>It is necessary to make analysis of :  </li></ul><ul><li>Start-up costs  </li></ul><ul><li>Profit and loss stateme...
<ul><li>Profit and loss statement indicates  </li></ul><ul><li>the level of a company ’s  profitability! </li></ul>6.  Fin...
<ul><li>Profit and loss statement indicates  </li></ul><ul><li>the level of a company ’s  profitability! </li></ul>6 .  Fi...
<ul><li>Balance sheet is composed of :   </li></ul><ul><li>ASSETS   </li></ul><ul><li>(possessions of a company )  </li></...
<ul><li>Financial ability of a company . </li></ul><ul><li>How much money we possess to invest or repaying debts . </li></...
6.  Finan cial plan   cash flow : Cash flow statement 1 2 3 .. 12 Total Cash outflow based on ongoing activities Credit re...
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Ivan Mihailovic - Business Plan

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Transcript of "Ivan Mihailovic - Business Plan"

  1. 1. Business Plan BSC Kragujevac Trainer: Ivan Mihailovic Kragujevac, 13.10.2008.
  2. 2. Agenda <ul><li>I Day– Introduction </li></ul><ul><li>II Day– Marketing Plan </li></ul><ul><li>III Day- Marketing Plan </li></ul><ul><li>IV Day- Management Plan </li></ul><ul><li>V Day– Financial Plan </li></ul>
  3. 3. About the trainer <ul><li>Director of Centre for Entrepreneurship </li></ul><ul><li>International Trainer/Consultant . </li></ul><ul><li>Practical experience in private sector : </li></ul><ul><ul><li>ABC – education centre </li></ul></ul><ul><ul><li>World of imagination - playground </li></ul></ul><ul><li>Email: office @czp.org. rs , [email_address] </li></ul>
  4. 4. Business Plan writing <ul><li>Purpose: </li></ul><ul><li>Business idea estimation </li></ul><ul><li>Tool for new financial sources </li></ul>Basic elements of each Business Plan :
  5. 5. 1. Cover Page <ul><li>Business Name, </li></ul><ul><li>Business address, </li></ul><ul><li>Telephone, </li></ul><ul><li>Owner </li></ul><ul><li>Date </li></ul>
  6. 6. 2. Content <ul><li>List of all parts </li></ul><ul><li>Annexes </li></ul><ul><li>Reader oriented </li></ul>
  7. 7. 3. Executive Summary <ul><li>Business type - activity </li></ul><ul><li>Market potentials / competition analysis </li></ul><ul><li>Competitive advantages </li></ul><ul><li>Financial projection </li></ul><ul><li>( investments, purpose i repayment plan ) </li></ul>R ead before you write. This segment requires the following:
  8. 8. 4 . Marketing Plan <ul><li>There is a need at the market </li></ul><ul><li>Knowing the costumers </li></ul><ul><li>Possibility to make profit </li></ul>This part of BP should answer the following :
  9. 9. 4 . Marketing Plan <ul><li>Analyze the market and the competition </li></ul><ul><li>Choose your target market </li></ul><ul><li>Determine your marketing strategy </li></ul>
  10. 10. <ul><li>Who are your costumers (segmentation)? </li></ul><ul><li>Which customers or customer groups are particularly attractive </li></ul><ul><li>financially ? </li></ul><ul><li>How can you differentiate yourself from the competition ( positioning )? </li></ul><ul><li>What market share do you expect to achieve ? </li></ul>4 . Marketing Plan Samples of deferent target markets
  11. 11. <ul><li>Clear description of product /services </li></ul><ul><li>Quality , color , size , packaging , usage , ... </li></ul><ul><li>Choose your market st ra tegy </li></ul>4 . Marketing Plan Product/Service
  12. 12. <ul><li>How much is costumer ready to pay ? </li></ul><ul><li>Basic criteria </li></ul><ul><li>Cost coverage +... </li></ul>4 . Marketing Plan selling price
  13. 13. <ul><li>Variable costs </li></ul><ul><li>Cost s dependant on production/sales </li></ul><ul><li>Fixed costs </li></ul><ul><li>Not depend ant on production/ sales </li></ul>4 . Marketing Plan Cost analyse
  14. 14. <ul><li>“ BEP” is a number of units need to be sold </li></ul><ul><li>in order to cover all costs </li></ul><ul><li>BEP = </li></ul>4 . Marketing Plan Break even point Fixed cost Contribution Margin
  15. 15. <ul><li>Contribution margin is dependant on </li></ul><ul><li>competitors ! </li></ul><ul><li>Step 1: Identify y three biggest competitors </li></ul><ul><li>Step 2: Compare your company to </li></ul><ul><li>competitiors and make the priority list </li></ul><ul><li>Step 3: State four actions </li></ul>4 . Marketing Plan Competition analyse
  16. 16. <ul><li>What is the best way to make customers </li></ul><ul><li>choose your product? </li></ul><ul><li>Focus-on-target strategy </li></ul><ul><li>General strategy y </li></ul><ul><li>Combined strategy </li></ul>4 . Marketing Plan promotional strategy
  17. 17. <ul><li>Distribution is of utmost importance. </li></ul><ul><li>Wholesale </li></ul><ul><li>Retail </li></ul><ul><li>Sales agents </li></ul><ul><li>Sub-contractors </li></ul><ul><li>Others </li></ul>4 . Marketing Plan distribution method
  18. 18. <ul><li>Combination of the four marketing fa ctors </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul>4 . Marketing Plan marketing MIX – 4P
  19. 19. <ul><li>Selection of people, requested competences, </li></ul><ul><li>delegation of duties, salary determination </li></ul>5 . Management Plan human resources management : Name Requested competences Description of duties Proposed salary
  20. 20. <ul><li>  </li></ul><ul><li>Plan ning production is important for : </li></ul><ul><li>Lower production or service provision time </li></ul><ul><li>Increased flexibility </li></ul><ul><li>Improved quality of products / services </li></ul><ul><li>Higher productivity and costs reduction </li></ul><ul><li>  </li></ul>5 . Management Plan production programme :
  21. 21. 5 . Management Plan production programme : Description of existing equipment Value Needed equipment Value and financial sources
  22. 22. <ul><li>It is necessary to make analysis of : </li></ul><ul><li>Start-up costs </li></ul><ul><li>Profit and loss statement – business profitability </li></ul><ul><li>Cash flow – income generation ability </li></ul><ul><li>Balance sheet – ‘‘medical record of a company’’ </li></ul><ul><li>Financial indicators – financial position </li></ul><ul><li>and business profitability </li></ul><ul><li>  </li></ul>6 . Financial Plan
  23. 23. <ul><li>Profit and loss statement indicates </li></ul><ul><li>the level of a company ’s profitability! </li></ul>6. Financial Plan Profit and loss statement : Sales by months 1 2 3 .. . 12 Total Product 1 quantity x price Product 2 quantity x price Total :
  24. 24. <ul><li>Profit and loss statement indicates </li></ul><ul><li>the level of a company ’s profitability! </li></ul>6 . Finan cial Plan Profit and loss statement : Costs 1 2 3 .. . 12 Total Staff O verhead costs Interests Total Profit / Loss :
  25. 25. <ul><li>Balance sheet is composed of : </li></ul><ul><li>ASSETS </li></ul><ul><li>(possessions of a company ) </li></ul><ul><li>and </li></ul><ul><li>LIABILITIES </li></ul><ul><li>(v alue of company’s possessions ) </li></ul>6 . Finan cial Plan balance sheet:
  26. 26. <ul><li>Financial ability of a company . </li></ul><ul><li>How much money we possess to invest or repaying debts . </li></ul>6. Finan cial Plan Cash flow: Cash flow statement 1 2 3 .. 12 Total Cash on hand Sales generated cash Other receipts Total receipts in cash :
  27. 27. 6. Finan cial plan cash flow : Cash flow statement 1 2 3 .. 12 Total Cash outflow based on ongoing activities Credit repayment + interest Total cash outflow : Receipts - Outflow ( cash at the end of a month )
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