View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Based upon what you have seen and experienced, please rank the following brands according to their reliability. Place “1” next to the brand that is most reliable, and so on. Remember no two cars can have same ranking.
Summary of Product Life Cycle Strategies Introduction Growth Maturity Decline Strategies Product Offer a basic product Offer product extensions, services, warranty Diversity brands and items Phase out weak models Price Charge cost-plus Price to penetrate market Price to match or best competitors Cut price Distribution Build selective distribution Build intensive distribution Build more intensive distribution Go selective phase out unprofitable outlets Advertising Build product awareness among early adopters and dealers Build awareness and interest in the mass market Stress brand differences and benefits Reduce to level needed to retain hard-core loyals Sales Promotions Use heavy sales promotion to entice trial Reduce to take advantage of heavy consumer demand Increase to encourage brand switching Reduce to minimal level
Marketing strategy development Business analysis Product development Market testing Commercialization Concept development and testing Idea screening Idea generating New product development process
Market planning Set objectives Evaluate opportunities Plan marketing strategies Develop marketing plans Develop marketing program Control marketing plans and programs Measure results Evaluate progress Implement marketing plans and programs