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Big Data ROI

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Succinct ROI explanation of integrated, complex, applied big data approaches.

Succinct ROI explanation of integrated, complex, applied big data approaches.

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Big Data ROI Big Data ROI Presentation Transcript

  • Big Data ROI BIG DATA FOR BUSINESS 8/29/2013 Presented by John Dougherty, Joopiter
  • Where might we find ROI with Big Data? • Speed to market • Lower costs/Increase profits • Subset consumer analysis • Marketing trends and effectiveness • Social platforms
  • Identifying Talents and Roles • H/R has some problems Definitions of Data Scientists and Analysts are not well defined • Costs are hard to measure until the decision on goals and direction are obtained • Baseline metrics must be re-approached to accommodate big data perspectives • Design and understanding of goals are paramount • View slide
  • Identifying Talents and Roles • Existing roles IT Project Manager • Systems Administrator • Network Administrator • Database Administrator • IT Security Manager • Business Intelligence Analyst • Data Scientist • Java Developer (optimizations/consult) • Quality Assurance (code and data structures) • View slide
  • Small Data Still Matters Classic approaches to data still matter, immensely Creating frameworks and base data stores will help exalt everyone with access to those data stores and frameworks Clinicians can find insights just as well as HMO(s) In fact those insights might be better IT ’S ALL ABOUT ASKING THE RIGHT QUESTIONS
  • Project Timelines Project Planning 1-2 Months Hardware Acquisition & Deployment 2 Months + Data Acquisition (External or Internal Sources) 1-6 Months Analytics Design 3-4 Months Build & Deploy Design Acting on Insights 6-12 Months Action could begin the moment the design is deployed, but could extend into multiple quarters (More data, better analysis) METRIC ANALYSIS SHOULD BE AN ON -GOING ENDEAVOR, ALWAYS LOOK FOR BETTER WAYS TO DO IDENTIFY VALUE(S)
  • Measurements/Results Results may dictate different approaches An open mind can lead to greater yields/returns Definitive, measureable, results: Cost savings, productivity increases, customer retention/acquisition
  • Addressing the Elephant in the Room No definitive results from massive attempts Shortage of talent and “small data” silos sourced with big data Approaching Big Data, with only pure ROI, can cost you money
  • Big Data for Business brought to you by