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    Syntax communications Syntax communications Presentation Transcript

    • SYNTAX COMMUNICATIONS Strategic PR Services
      • Established in 2004
      • An independent Strategic communications company
      • A professional team well rounded in all aspects of PR, marketing and advertising with definitive expertise in their respective disciplines.
      • Have a work ethic of constantly creating and thinking of opportunities to add value to our client’s corporate equity
      • Smart edge over other agencies in terms of quality of human resource and strategic thinking!
      About Syntax Communications
      • Over the past six years our track record includes providing comprehensive PR services to a number of leading brands and corporations in Pakistan.
      • Our clientele consists of various blue chip companies & brands, some of them are mentioned in the next slide
      Our Clients
    • Current Clientele Project to Project / Portfolio Clientele
      • The primal strength of our prolific ideas bank is the quality of Human Resource
      • Team members bring to the agency a combined skill set that includes servicing leading brands on the advertising as well as the brand management side.
      • At all tiers of the agency value chain, personnel have been selected from a cross section of media and marketing backgrounds that enhances our ability to be total turn-key solution providers in brand building
      Our Edge
      • Public Affairs: To align and strengthen the communication system for our clients to establish timely communication with relevant target audiences.
      • Media Relations: Build long term sustainable contacts with the media to gain their support and create positive share of voice for our clients
      • Government Relations: Develop and use contact with relevant policy makers required to push the interests of our clients
      • Corporate Communication: Ensure that all communication is geared towards building greater corporate equity
      Our Services
      • Image Marketing: To develop, maintain and strengthen client’s image in the eyes of all audiences
      • Employee Relations: To use communication tools effectively to gain and sustain employee confidence and ensure that all internal communication is streamlined
      • Disinformation Control: Ensure that corporate equity is not subjected to any mollified slander or libel by maintaining a smooth flow of information to appropriate media sources
      Our Services
      • Publication Development: Publications that target both internal and external audiences that can enhance the communication function of the company/ brand
      • Strategic Writing: To develop all strategic communications i.e. speeches, articles, interviews, feature stories, editorials, messages for newspapers and magazines, letter to the editor, business letters, sponsorship communications etc for clients
      Our Services
      • Content Development & Design: To develop corporate videos, backdrops, brochures, flyers, video documentaries, corporate identity designs, press ads and related collateral materials etc
      • Community Relations and Societal Marketing: To seek opportunities where client can play a role to serve the community as well as highlight opportunities for cause marketing that are in line with the business and corporate objectives of our clients or complements them
      Our Services
      • Crisis Management: To control crisis and develop tools/ plan of action (PoA) to counter or combat a crisis situation
      • Press Release: The press information material shall be written by the agency and shall be disseminated to major newspapers and magazines after approval from the designated personnel at your end. A daily update on the press release coverage shall be sent to you via email.
      Our Services
      • Interview/ Article: Arrangement, coordination and management of Interview on Print and electronic media. The questions shall be prepared by the agency and after approval from the designated personnel at your end will be forwarded to the assigned media personnel. Article writing, translation and placement in leading papers and magazines will also be managed by the agency.
      Our Services
      • Media Monitoring: Daily monitoring of 60+ newspapers and magazines nationwide. Monitoring starts at 8:00 a.m. and thus by noon all the major related news items are in your inbox for review and further action. A comprehensive monitoring report with complete analysis is provided on a monthly basis.
      Our Services
      • Media Database Management: Since the agency will act as the media relations and media management arm , it will manage relationships with editors/ reporters etc according to the Corporate and Brand need to gain maximum cooperation in a systematic manner.
      • For the purpose a comprehensive media database will be maintained and updated on a regular basis.
      Our Services
      • With effective Strategic Communications we hope to get your point across to these key audiences amongst others:
        • Your Consumers
        • Print and electronic Media
        • Public at large
        • Stakeholders
        • Product core target audience
        • Opinion Makers
        • Partners
        • Distributors/ franchise partners
        • The Government and state functionaries
      Target Audience
    • FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? FAQ’s appointing a PR agency? How does the PR company work desirable results? Fee? Client list? Why? What? Who? Where? Do we need one? Public Relations Frequently Asked Questions
    • Do you need a PR agency?
      • Yes you do! A PR agency is hired to act as a bridge between the Company and the relevant target audiences. This may include the media, employees, investors or government
      • The agency knows how to develop the right communication material for the right target audiences
      • A PR agency enhance your positive image in the media and control the negative news in the media
      • A PR agency keeps a track of your share of voice in the media as compared to your competitors
    • How is PR effectiveness evaluated?
      • Very simple! It varies from task to task. If the task is to get a press release published in X no. of newspapers and the agency does it its effective.
      • Secondly, if your share of voice in the media is increasing on the positive side your agency is effective.
      • If your yearly research depicts a positive awareness about your Company, you agency is effective.
      • If a certain media value is committed and delivered by the agency they are definitely performing.
      • If the right media, target audiences are talking g positive about your Brand/ Company. Your agency is working!
    • Advertising Vs. PR
      • Paid ….. Unpaid (media)
      • Self talking …. Third party endorsement
      • Expensive …. Economical
      • Not credible …. Credible
    • How does PR works?
      • Exciting! The marketing team of your Company needs to follow these simple steps:
        • Brief the agency on the Company/ Brand/ Task/ Situation at hand
        • The agency shall come up with a suggested strategy
        • Jointly decide the strategy, execution plans, budgets, timelines, KPIs and execute
        • Evaluate your agency performance on the basic of the agreed KPI
        • Remember: PR is a joint effort, the agency and the Company marketing team needs to make it work together.
      • We provide services through both manners like:
      • Retainer bases.
      • Project bases.
      Syntax Fee
      • House No. 506, Street 12
      • Sector G 10/2
      • Islamabad, Pakistan
      • +92 (51) 2215912-4
      • +92 (51) 2215915 (Fax)
      • www.syntaxcommunications.com
      • [email_address]
      • [email_address]
      Our Contacts @
    • Thank you!