Blogging is an easy way to create content
and:
Content is king.

Blogging
is
good for the:
School
Student

High Quality Content Criteria
Relevant
Fresh
Authentic
Well Made
Compelling
Source: The Long Tail, Chris Anderson

How Credible is Each Source?
% of people rating extremely or very credible
0 15 30 45 60
Advertising
Official Website
Wikipedia
People Like Me
Source: Edelman Trust Barometer 2008

Goals
1. Sell the school
2. Sell involvement (community / peer norming)
Admissions is leading the way!

78% of private schools have blogs.
28% of public schools have blogs.
40% of schools not using social media plan
to start a blog.
Source: “Social Media and College Admissions”

Phases of Blogging for Marketing
@ .edu
1. A School Blog (Example)
2. Student Blogs (Edu Moderated) (Example)
3. Student Blogs (Student Moderated) (Example)

Authenticity vs. Control

Link to blog

Blogging
is
good for the:
Student School

Goals
1. Sell the school
2. Sell involvement (community / peer norming)
3. Open Content Pedagogy
4. Assessment / Retention

\"When we make our learning transparent, we become
teachers.\"
George Siemens, From Connectivism

Meet Andy Drish:

is the new resume.

Here,
let me help.
Contribution
Thanks!
Connection
Comfort

Technology Change