Slides from "Blogging and Student Leadership"

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  • Slides from "Blogging and Student Leadership"

    1. 1. Blogging is an easy way to create content and: Content is king.
    2. 2. Blogging is good for the: School Student
    3. 3. High Quality Content Criteria Relevant Fresh Authentic Well Made Compelling Source: The Long Tail, Chris Anderson
    4. 4. How Credible is Each Source? % of people rating extremely or very credible 0 15 30 45 60 Advertising Official Website Wikipedia People Like Me Source: Edelman Trust Barometer 2008
    5. 5. Goals 1. Sell the school 2. Sell involvement (community / peer norming) Admissions is leading the way!
    6. 6. 78% of private schools have blogs. 28% of public schools have blogs. 40% of schools not using social media plan to start a blog. Source: “Social Media and College Admissions”
    7. 7. Phases of Blogging for Marketing @ .edu 1. A School Blog (Example) 2. Student Blogs (Edu Moderated) (Example) 3. Student Blogs (Student Moderated) (Example)
    8. 8. Authenticity vs. Control
    9. 9. Link to blog
    10. 10. Blogging is good for the: Student School
    11. 11. Goals 1. Sell the school 2. Sell involvement (community / peer norming) 3. Open Content Pedagogy 4. Assessment / Retention
    12. 12. quot;When we make our learning transparent, we become teachers.quot; George Siemens, From Connectivism
    13. 13. Meet Andy Drish:
    14. 14. is the new resume.
    15. 15. Here, let me help. Contribution Thanks! Connection Comfort
    16. 16. Technology Change

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