Orientation on Facebook

& The new (and old) ways of orientation.

Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising

Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising “orientation”

Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes college” Advising

Source: Brad Ward, Squarepegged.com

Two general categories of early folk: 1. Really conﬁdent / excited 2. Nervous / shy

Three general stages of conversation: 1. Where are you from? 2. Who’s going to what orientation? 3. Who’s like me? (Interest, residence halls, major)

Best Practices: 1. Welcome Facebook as a new orientation ritual. Promote a “2013” group in your material (emails & website). Help students ﬁnd their connections. 2. Look for student leaders and recruit them, including group admin. 3. Assign someone to monitor and help the group. (2 times per day.) 4. Train group leaders to recruit from incoming class around May. (Or use Red Rover)

You’ve probably noticed, some things have changed with college students.

But there’s good news:

Students are human. > ll ti s (They just do a lot of stuff online.)

They Need: Comfort > ill st re ua Yo ot n :) ne alo Comfort

They Need: Connection > ill st Hi! I’m new. Awesome, join our team! Connection Comfort

They Need: Contribution > ill st Here, let me help. Contribution Thanks! Connection Comfort

They Need: The Same Things > ill st (They just look for them online.)

They Need: The Same Things > ill st (And it doesn’t work that well.)

The Current Approach:

Comfort: Find People Like You { First year students try to connect with other new students via Facebook groups, but group “wall” posts are full of questions and few answers.

Connection: Join the College Community Activities { Act bs ivit Clu ies t den ities u StActiv Activities Spo rts www.yourschool.edu Activiti es rts Spo Students often can't make sense of their institution’s many websites, and information is difﬁcult to keep up to date.

Contribution: Give to the Community ? There is no central place to share with the college community, so the best work is lost online, erased, or buried in private class forums.

Schools Want Student Success Your EDU Contribution Connection Comfort

but Contri bution 25% of students will drop out in their ﬁrst year. Contribution Connection Connection Comfort *According to American College Testing

Your EDU A Single Web Based Tool: Helping students 1. Find people like them 2. Create and join groups, ﬁnd mentors 3. Contribute to the college community Contribution And helping colleges 4. Track, assess, advise and support the process Connection Comfort

Comfort: Find People Like You 2 minutes to sign up. (Works with Facebook.) Instant interest matching. (by Res. Hall, Major, Year)

Connection: Join the College Community Club / Org Recommendations (Based on matching interests.) Join Groups With One Click

Contribution: Give to the Community Club/ Org Major College Class e.g. College 101

Assessment: Support and Advice

Fall Pilot Program

008 Pilot: Free Orientation on Facebook Goals: Increase Engagement and Connectedness Increase Involvement: joining of existing groups (An online group fair) Test student comfort /acceptance / use with FB / school

008 Questions: Key 1) Will students tag themselves? 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?

008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?

008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it?

008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter

008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter (We’re a little ugly.)

008 From Pilot Insights They love Facebook. Especially ﬁrst year students. Do not try to compete. They are okay connecting their Facebook to the college. 87% chose to do so.

008 From Pilot Insights Facebook does not meet all their needs. “The great thing about [Red Rover] is that unlike facebook it makes the connections through interest for you and you can make friends and then use facebook to stay in touch.” Rafael A. First Year Student, Milwaukee, MN

008 From Pilot Insights A student folksonomy not only works; it’s awesome.

008 From Pilot Insights

008 From Pilot Insights San Antonio slides

Your EDU The 2009 software will be made available to a few select colleges. For contact information, Contribution txt the word “rrhq” to Connection 50500 Or visit the booth. Comfort

Orientation on Facebook

by Kevin Prentiss

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