Orientation on Facebook
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Orientation on Facebook

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These are the slides from an APCA ed session covering Orientation on Facebook as well as a review of the Red Rover pilot program.

These are the slides from an APCA ed session covering Orientation on Facebook as well as a review of the Red Rover pilot program.

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  • <br />
  • big picture: <br /> Orientation is the process by which students get orientated - they go from outside the school to connected inside the school. <br /> An number of different steps, many departments - coordination challenges. <br /> School goals: Maintain commitment, get info to students, connect them socially <br />
  • Facebook Lexicon definition. <br /> Can track when orientation tends to happen by Facebook conversation. <br /> Incredibly powerful direction to assessment. <br />
  • Interesting to compare discussion of “college” to “orientation. “ <br /> While schools have orientation all over, the middle of the bell curve, majority of students do not start thinking / talking about college until weeks before schools starts. <br />
  • A new stage or orientation. Students self orientating on Facebook. <br />
  • Research from brad ward showing the timing and escalating conversation in these self orientation groups. <br /> From 50%-70% of incoming freshmen will be in the group before school starts. <br />
  • Last year there was much controversy about whether or not schools should have ofical orientation groups. Because of scams, and success by early adopters, more schools are assisting official groups this year. Butler went to official for 2013. <br />
  • Nice languaging. “we set up this space for you, we will occasionally use it for official stuff. Notice the officers are students - setting up student leaders early. <br />
  • two kinds of people in the groups - anecdotal evidence from our experience - peopel who are really confident, and people who are really shy. <br /> I showed this comment at the school in MN, they said she dropped out. So Fb groups is a great place to find early leaders and focus attention on those that need a little help. <br />
  • From Jan to September, the wall post conversations take these three general phases. <br /> Problem with 3rd stage is that wall post format isn’t built for it. most questions go unanswered. there’s no search. but students try, they want to connect. <br />
  • big opportunity to do this better. That’s why we built Red Rover - a better interface to find people who they have things in common with. <br />
  • students want to find interesting people online, to meet them in person. <br /> the separation between online and real world is exaggerated. <br /> use the web to make the real world better, finding people online increases comfort of real world interactions. it’s an ice breaker. <br />
  • Not every student thinks to join the group - remember most aren’t talking about college until the last minute. there’s an opportunity to help the other 50% <br />
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  • go fast through this. <br />
  • computers are taking over. soon it will be computers that are phones. <br />
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  • They need to find people like them <br />
  • They need to find groups. <br />
  • If they are ready, they need opportunities to be a leader, to self actualize by helping others. <br />
  • They start with the web. <br />
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  • This is simply a directory of interests that students can use to make the connections they are wanting to make. <br />
  • The groups get delivered to them, based on their interests. They can join with a click, and the student leader gets notified. <br />
  • Students are creating incredible work on blogs and with youtube. They attach these tools to their red rover profile and it gets routed to the groups they are apart of. <br />
  • LIVE dashboard showing what happened. No more waiting 12 months to get the NSSE survey back. <br />
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  • 20 tags is great. top 5 everyone has, bottom 5 no one else has. middle ten tags are super useful for connecting for learning communities and activities. <br />
  • We think because we more complete data than any school has had beofre. When we compare to the 100 person representation studies, our system seems to be 2-3 times more effective than normal orientation / group fair methods. <br />
  • This one is subjective - they spend a lot of time looking at people. They log back in when we send the People Like You email. did a 1000 student survey of disney college program. <br />
  • we didn’t get an A because students said we were not as pretty as faceobok and tehy wanted us to fix that. <br />
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  • This is exactly how it needs to be explained to them. Then they love it. <br /> And yes, there really is a Milwaukee in MN : ) <br />
  • a folksonomy is a directory of interests. Instead of a taxonomy, where students would pick from a predefined menu of interests (think a menu in a restaurant) they just say what they want and the school can spend money on the interests that overlap. The res can find each other in the directory. <br />
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  • Incredibly powerful to know even this much information about a student that is not yet involved in any groups. <br />
  • 9% of the incoming spring orientation at San Antonio liked fishing. They have never even considered fishing as an activity before. <br />
  • Around 15% of their incoming Spring class liked basketball, but there was no group. <br /> This information can be available to activities and RAs so that everyone can help build the community, increase engagement, and get the students the connections they need to stay in college. Retention, retention, retention. <br />
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Orientation on Facebook Presentation Transcript

  • 1. & The new (and old) ways of orientation.
  • 2. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising
  • 3. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes Advising “orientation”
  • 4. Summer Spring Fall Acceptance / Admission Orientation First Year Exp. Classes college” Advising
  • 5. Source: Brad Ward, Squarepegged.com
  • 6. Two general categories of early folk: 1. Really confident / excited 2. Nervous / shy
  • 7. Three general stages of conversation: 1. Where are you from? 2. Who’s going to what orientation? 3. Who’s like me? (Interest, residence halls, major)
  • 8. Best Practices: 1. Welcome Facebook as a new orientation ritual. Promote a “2013” group in your material (emails & website). Help students find their connections. 2. Look for student leaders and recruit them, including group admin. 3. Assign someone to monitor and help the group. (2 times per day.) 4. Train group leaders to recruit from incoming class around May. (Or use Red Rover)
  • 9. You’ve probably noticed, some things have changed with college students.
  • 10. But there’s good news:
  • 11. Students are human. > ll ti s (They just do a lot of stuff online.)
  • 12. They Need: Comfort > ill st re ua Yo ot n :) ne alo Comfort
  • 13. They Need: Connection > ill st Hi! I’m new. Awesome, join our team! Connection Comfort
  • 14. They Need: Contribution > ill st Here, let me help. Contribution Thanks! Connection Comfort
  • 15. They Need: The Same Things > ill st (They just look for them online.)
  • 16. They Need: The Same Things > ill st (And it doesn’t work that well.)
  • 17. The Current Approach:
  • 18. Comfort: Find People Like You { First year students try to connect with other new students via Facebook groups, but group “wall” posts are full of questions and few answers.
  • 19. Connection: Join the College Community Activities { Act bs ivit Clu ies t den ities u StActiv Activities Spo rts www.yourschool.edu Activiti es rts Spo Students often can't make sense of their institution’s many websites, and information is difficult to keep up to date.
  • 20. Contribution: Give to the Community ? There is no central place to share with the college community, so the best work is lost online, erased, or buried in private class forums.
  • 21. Schools Want Student Success Your EDU Contribution Connection Comfort
  • 22. but Contri bution 25% of students will drop out in their first year. Contribution Connection Connection Comfort *According to American College Testing
  • 23. Your EDU A Single Web Based Tool: Helping students 1. Find people like them 2. Create and join groups, find mentors 3. Contribute to the college community Contribution And helping colleges 4. Track, assess, advise and support the process Connection Comfort
  • 24. Comfort: Find People Like You 2 minutes to sign up. (Works with Facebook.) Instant interest matching. (by Res. Hall, Major, Year)
  • 25. Connection: Join the College Community Club / Org Recommendations (Based on matching interests.) Join Groups With One Click
  • 26. Contribution: Give to the Community Club/ Org Major College Class e.g. College 101
  • 27. Assessment: Support and Advice
  • 28. Fall Pilot Program
  • 29. 008 Pilot: Free Orientation on Facebook Goals: Increase Engagement and Connectedness Increase Involvement: joining of existing groups (An online group fair) Test student comfort /acceptance / use with FB / school
  • 30. 008 Questions: Key 1) Will students tag themselves? 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?
  • 31. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? 3) Do students like it? Do they use it?
  • 32. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it?
  • 33. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter
  • 34. 008 Questions: Key 1) Will students tag themselves? Yes. Avg. 20 tags per student. 2) Does online group recommendation increase involvement? Yes. (We think, needs more research.) 3) Do students like it? Do they use it? B+ 12 minutes on site, 38% login on newsletter (We’re a little ugly.)
  • 35. 008 From Pilot Insights They love Facebook. Especially first year students. Do not try to compete. They are okay connecting their Facebook to the college. 87% chose to do so.
  • 36. 008 From Pilot Insights Facebook does not meet all their needs. “The great thing about [Red Rover] is that unlike facebook it makes the connections through interest for you and you can make friends and then use facebook to stay in touch.” Rafael A. First Year Student, Milwaukee, MN
  • 37. 008 From Pilot Insights A student folksonomy not only works; it’s awesome.
  • 38. 008 From Pilot Insights
  • 39. 008 From Pilot Insights
  • 40. 008 From Pilot Insights San Antonio slides
  • 41. 008 From Pilot Insights San Antonio slides
  • 42. Your EDU The 2009 software will be made available to a few select colleges. For contact information, Contribution txt the word “rrhq” to Connection 50500 Or visit the booth. Comfort