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Search Engine Marketing (SEO, PPC, SEM) Made Easy

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This is a easy to understand presentation for people seeking to learn SEO, PPC, Search Engine Marketing, Organic Promotion, Sponsored Advertising, Google Algorithm. …

This is a easy to understand presentation for people seeking to learn SEO, PPC, Search Engine Marketing, Organic Promotion, Sponsored Advertising, Google Algorithm.

To find out more..visit http://www.praveenkodur.com/blog/

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Transcript

  • 1. Understanding SEO & SEM
    • Praveen Kumar Kodur
    • Dt: July 21 st 2007
    • http:// www.praveenkodur.com /blog
  • 2. The Pull Marketing
    • Search Engines Drive
      • New Visitors to Web Sites
      • People who are already in search mode
      • People who are navigating
      • People in all stages of Buying cycle
    • All you need to do is just be Visible to them.
  • 3. Understanding SE
    • SE Business Model
      • Create Best Products with High value to End users
      • Increase Activity & Generate Enormous Traffic
      • Earn money through highly Targeted Advertising.
  • 4. Search Engine Working
    • The 3 Main Components
          • Robots
            • Spider
            • Crawler
          • Back End
            • Database/Repository
            • Indexer
          • Result Engine
            • Interface
            • Algorithm
  • 5. Evolution of SE Algorithm
    • Title, Meta Tags, Meta Keywords
    • Page Rank, Links, Anchors, Age.
    • Trusted Networks.
    • Local rank, Global rank
    • Latent Semantic Indexing
    • Social Sites, Human Votes.
    • Universal Search
  • 6. SEO/SMO
    • A webpage is like an Organism on web.
    • Content is the voice/substance of Organism.
    • Links are recommendations it gives/gets.
    • Social Media Optimization is promotion on Social Network sites
  • 7. Every Keyword Has a Market
  • 8. SEO - Do’s
    • Distinguishable Clear Content.
    • Accessible by all Users, User-Agents, Bots
    • Effective Interlinking to all pages
    • Describe every element with its intent
    • Naturally Promote the Website.
  • 9. SEO – Don'ts
    • Avoid unnecessary Flash/Frames
    • No Cloaking
    • No Sneaky Redirects
    • No Duplicity
    • Avoid Linking to/from Bad sites
    • No Link Exchange
    • No Spamming
  • 10. Page from Google’s Book
    • Simplicity
      • A Blind man should be able to navigate your site
      • Pass the site through Text to Audio Converter.
    • Unique High Value Product/Content
      • Foresight into what user wants.
      • It can be as small as a plug-in or gadget.
  • 11. Page from Google’s Book
    • Word of Mouth Marketing
            • Blogs
            • Social Network Sites
            • Forums/answers
            • Link Baiting
  • 12. Sponsored Advertising PPC
    • Method
        • Choose your Keywords
        • Write your Ads
        • Choose Landing Pages
        • Choose Geography
        • Language
        • Choose Websites
        • Ad scheduling
        • Daily Budgets
  • 13. Sponsored Advertising PPC
    • Every Keyword, Ad, Adgroup, Campaign
      • Clicks,
      • Impressions,
      • CTR,
      • CPC,
      • CPM,
      • Cost,
      • Conv Rate,
      • Cost per Conversion
      • Position of Ad
  • 14. Sponsored Advertising PPC
    • Google, Yahoo, MSN
        • Real Time Competitive Auction Model
        • Algorithm
          • Bid amount
          • Quality Score
            • CTR
            • Landing Page
            • User Behavior
  • 15. Thank You!!!

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