Understanding SEO & SEM Praveen Kumar Kodur Dt: July 21 st 2007 http:// www.praveenkodur.com /blog

Praveen Kumar Kodur

Dt: July 21 st 2007

http:// www.praveenkodur.com /blog

The Pull Marketing Search Engines Drive New Visitors to Web Sites People who are already in search mode People who are navigating People in all stages of Buying cycle All you need to do is just be Visible to them.

Search Engines Drive

New Visitors to Web Sites

People who are already in search mode

People who are navigating

People in all stages of Buying cycle

All you need to do is just be Visible to them.

Understanding SE SE Business Model Create Best Products with High value to End users Increase Activity & Generate Enormous Traffic Earn money through highly Targeted Advertising.

SE Business Model

Create Best Products with High value to End users

Increase Activity & Generate Enormous Traffic

Earn money through highly Targeted Advertising.

Search Engine Working The 3 Main Components Robots Spider Crawler Back End Database/Repository Indexer Result Engine Interface Algorithm

The 3 Main Components

Robots

Spider

Crawler

Back End

Database/Repository

Indexer

Result Engine

Interface

Algorithm

Evolution of SE Algorithm Title, Meta Tags, Meta Keywords Page Rank, Links, Anchors, Age. Trusted Networks. Local rank, Global rank Latent Semantic Indexing Social Sites, Human Votes. Universal Search

Title, Meta Tags, Meta Keywords

Page Rank, Links, Anchors, Age.

Trusted Networks.

Local rank, Global rank

Latent Semantic Indexing

Social Sites, Human Votes.

Universal Search

SEO/SMO A webpage is like an Organism on web. Content is the voice/substance of Organism. Links are recommendations it gives/gets. Social Media Optimization is promotion on Social Network sites

A webpage is like an Organism on web.

Content is the voice/substance of Organism.

Links are recommendations it gives/gets.

Social Media Optimization is promotion on Social Network sites

Every Keyword Has a Market

SEO - Do’s Distinguishable Clear Content. Accessible by all Users, User-Agents, Bots Effective Interlinking to all pages Describe every element with its intent Naturally Promote the Website.

Distinguishable Clear Content.

Accessible by all Users, User-Agents, Bots

Effective Interlinking to all pages

Describe every element with its intent

Naturally Promote the Website.

SEO – Don'ts Avoid unnecessary Flash/Frames No Cloaking No Sneaky Redirects No Duplicity Avoid Linking to/from Bad sites No Link Exchange No Spamming

Avoid unnecessary Flash/Frames

No Cloaking

No Sneaky Redirects

No Duplicity

Avoid Linking to/from Bad sites

No Link Exchange

No Spamming

Page from Google’s Book Simplicity A Blind man should be able to navigate your site Pass the site through Text to Audio Converter. Unique High Value Product/Content Foresight into what user wants. It can be as small as a plug-in or gadget.

Simplicity

A Blind man should be able to navigate your site

Pass the site through Text to Audio Converter.

Unique High Value Product/Content

Foresight into what user wants.

It can be as small as a plug-in or gadget.

Page from Google’s Book Word of Mouth Marketing Blogs Social Network Sites Forums/answers Link Baiting

Word of Mouth Marketing

Blogs

Social Network Sites

Forums/answers

Link Baiting

Sponsored Advertising PPC Method Choose your Keywords Write your Ads Choose Landing Pages Choose Geography Language Choose Websites Ad scheduling Daily Budgets

Method

Choose your Keywords

Write your Ads

Choose Landing Pages

Choose Geography

Language

Choose Websites

Ad scheduling

Daily Budgets

Sponsored Advertising PPC Every Keyword, Ad, Adgroup, Campaign Clicks, Impressions, CTR, CPC, CPM, Cost, Conv Rate, Cost per Conversion Position of Ad

Every Keyword, Ad, Adgroup, Campaign

Clicks,

Impressions,

CTR,

CPC,

CPM,

Cost,

Conv Rate,

Cost per Conversion

Position of Ad

Sponsored Advertising PPC Google, Yahoo, MSN Real Time Competitive Auction Model Algorithm Bid amount Quality Score CTR Landing Page User Behavior

Google, Yahoo, MSN

Real Time Competitive Auction Model

Algorithm

Bid amount

Quality Score

CTR

Landing Page

User Behavior

Thank You!!!