Using Emerging Technology to Change Cultural Understandings of Cancer: : How the Online Young Adult Cancer Community Challenges Dominant Cancer NarrativesKathleen Stansberry, University of Akron firstname.lastname@example.org @kstansberry
Current Research on Health Communication• The empowered patient – Patient-centered communication – Play an active role in the treatment process – Fear based messaging most effective when paired with a degree of self-efficacy
Current Research on Public Relations
Who Gets to Define Cancer?• Charland’s theory of rhetorical constitution – Audiences “live inside” the rhetoric that constructs them – Rhetoric is composed of narratives Might patients and survivors be adjusting the rhetorical constitution of the cancer experience?
Existing Cancer Narratives
Web-Based Cancer Communication
Discussion/Conclusions• Young adults with cancer experiences are dissatisfied with the existing cancer narratives• The open nature of Web-based communications makes it possible for young adult cancer patients and survivors to write their own cancer narratives• To build relationships we must understand the rhetoric that constitutes the cancer experience for young adults