Oca presentation2
Upcoming SlideShare
Loading in...5
×
 

Oca presentation2

on

  • 120 views

 

Statistics

Views

Total Views
120
Views on SlideShare
120
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Oca presentation2 Oca presentation2 Presentation Transcript

  • Using Emerging Technology to Change Cultural Understandings of Cancer: : How the Online Young Adult Cancer Community Challenges Dominant Cancer NarrativesKathleen Stansberry, University of Akron kstansberry@uakron.edu @kstansberry
  • Current Research on Health Communication• The empowered patient – Patient-centered communication – Play an active role in the treatment process – Fear based messaging most effective when paired with a degree of self-efficacy
  • Current Research on Public Relations
  • Who Gets to Define Cancer?• Charland’s theory of rhetorical constitution – Audiences “live inside” the rhetoric that constructs them – Rhetoric is composed of narratives Might patients and survivors be adjusting the rhetorical constitution of the cancer experience?
  • Existing Cancer Narratives
  • Web-Based Cancer Communication
  • Discussion/Conclusions• Young adults with cancer experiences are dissatisfied with the existing cancer narratives• The open nature of Web-based communications makes it possible for young adult cancer patients and survivors to write their own cancer narratives• To build relationships we must understand the rhetoric that constitutes the cancer experience for young adults