Blogging Basics for Educators
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  • Microsoft had the problem of customer distrust. The company was seen as big and unresponsive. MS used blogs to reveal that individual employees do care and they are willing to provide a lot of value with product and developer information. MS blogs showed what the MS culture is really all about.
  • Set-up, research and write a quality blog takes time
  • SF Farms discusses all kinds of topics, not just those related to their products- organic farming, healthy lifestyle - demonstrates expertise.
  • Word of mouth and reciprocal relationships/networks are not new! Now they are just more visible. Converse with bloggers on your own blog - this sets up the next point - and comment on their blogs. Commenting not only builds dialogue, it builds traffic back to your blog.

Transcript

  • 1. Blogging Basics Katie Stansberry [email_address] “A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
  • 2. What Makes a Blog Successful?
    • Among 20 “successful” corporate bloggers
      • Culture
      • Transparency
      • Time
      • Dialogue
      • Entertaining Writing Style & Personality
  • 3. Culture
    • Highlight unique culture
    • Overcome negative perceptions
      • Microsoft Blogs
  • 4. Transparency
    • Establish credibility
    • Cite other sources of knowledge and expertise
  • 5.  
  • 6. Dialogue
    • The ability and willingness to create dialogue in the greater community
    • Stonyfield Farms
  • 7. Writing Style
    • Style
    • Blogger’s lifestyle, experience and opinions
    • Humor bridges the gap between writer and reader
  • 8. Active Listening
    • Technorati
    • Google Blogs
    • Google News
    • YouTube Channels
  • 9. Outreach
    • Read & Comment
      • build dialogue with others in your community
      • making the conversation visible
    • Reciprocal Relationship
  • 10. Types of Blogs
    • Ogilvy has come up with a great list of 25 types
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  • 22. How to Write for ISTE Connects
    • Use your own voice
    • Always consider “What’s in it for them”
    • Keep it short – around 400 words (not a hard rule)
    • Use multimedia – photos and video keep things interesting
    • Links = currency
    • Contribute to the education conversation
  • 23. Popular Types of Connects Posts
    • Teacher/educator stories
    • Classroom tips (how to use ???? in the classroom)
    • Students as guest bloggers
    • Sneak peeks (i.e. – anything new or behind the scenes)
    • Product information/assessments
    • Application and software overviews
    • Takes on current news or hot topics