Going beyond the data 2014
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Going beyond the data 2014

  • 14,245 views
Uploaded on

Long before the term ‘big’ was first applied to data, organizations were struggling to make sense of all the information they had. Over the past 5 years, that focus on data has started to shift.......

Long before the term ‘big’ was first applied to data, organizations were struggling to make sense of all the information they had. Over the past 5 years, that focus on data has started to shift. To gain a more concrete understanding of the opportunities and challenges that data and analytics (D&A) presents, KPMG International commissioned FT Remark to survey 144 CFOs and CIOs from major corporations around the world (those with more than US$1 billion in annual turnover).

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
14,245
On Slideshare
6,372
From Embeds
7,873
Number of Embeds
35

Actions

Shares
Downloads
80
Comments
0
Likes
3

Embeds 7,873

http://www.ritholtz.com 5,942
http://feedly.com 958
http://www.cliffkule.com 147
http://www.scoop.it 138
http://www.newsblur.com 128
https://twitter.com 99
http://t.ritholtz.com 80
http://feeds.feedburner.com 79
http://digg.com 76
http://www.demetra.dk 41
http://newsblur.com 34
http://www.google.com 23
http://anricblatt.wordpress.com 17
http://www.feedspot.com 16
http://www.inoreader.com 14
http://inoreader.com 12
http://www.linkedin.com 11
http://www.hanrss.com 10
http://reader.aol.com 10
http://feedproxy.google.com 9
http://www.qyrys.com 7
http://finance.alltheanalysts.com 3
http://www.pulse.me 2
https://www.linkedin.com 2
http://127.0.0.1 2
http://l.lj-toys.com 2
http://silverreader.com 2
http://localhost 2
http://pro.squido.fr 1
http://yoleoreader.com 1
http://pupuserio.us 1
http://stevehamlin.org 1
http://pulse.me&_=1392599684753 HTTP 1
http://translate.googleusercontent.com 1
http://lostmidwesterner.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Going beyond the data KPMG Capital www.kpmg.com/kpmgcapital KPMG International D&A Survey January 2014
  • 2. About the survey Long before the term ‘big’ was first applied to data, organizations were struggling to make sense of all the information they had. Over the past 5 years, that focus on data has started to shift. Today, the issue is no longer about owning the most data but rather about how to gain the most insight from it. In short, how to turn data into insights, and insights into real business advantage. To gain a more concrete understanding of the opportunities and challenges that data and analytics (D&A) presents, KPMG International commissioned FT Remark to survey 144 CFOs and CIOs from major corporations around the world (those with more than US$1 billion in annual turnover). All interviews were conducted in August 2013, with the responses aggregated and analyzed for use in this report. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 3. Key findings Businesses are aware of the value that lies within their data But they may not fully comprehend its true potential The majority of our respondents view data and analytics as important to their growth strategy, with more than half (56 percent) saying that they have changed their business strategy to meet the challenges of D&A. A staggering 96 percent of respondents agree to varying extents that they could be better utilizing D&A. Integrating data and analytics into existing systems is a challenge And investing in the right solution is not as easy as it may seem Integrating data technology into existing systems and/or business models is one of the biggest challenges their companies have faced regarding data capture. The vast majority of interviewees (85 percent) said that one of their biggest challenges is implementing the right solutions to accurately analyze and interpret the data. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 4. D&A - a boardroom issue Q. 1: How important is the use of data and analytics to your company’s current growth strategy? Americas Asia-Pacific 16% 48% 28% 5% 21% 51% 21% 8% 3% Crucially important Very important Important Somewhat important EMEA Overall 0% 17% 43% 26% 20% 40% 25% 15% 31% 29% 60% 80% Not at all important 13% 1% 100% Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 5. D&A has been on the agenda for a while Q. 2: For how many years would you say your company has been utilizing data and analytics? Americas 18% 42% 36% 2% 2% >5 years Asia-Pacific 3% 18% 46% 33% 2-5 years 1-2 years EMEA 2% 25% 38% 31% 4% <1 year Overall 0% 20% 19% 41% 35% 40% 60% 80% 1% 3% My company does not utilize data and analytics 100% Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 6. But most companies experience difficulties analyzing data Q. 3: Given the rapid pace at which technology and analytics develops, how difficult is it for your company to make decisions around analyzing data? 2% 2% 21% 26% 27% Americas Asia-Pacific 12% 60% 63% 45% EMEA 16% 26% Very difficult Difficult Somewhat difficult Not at all difficult Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 7. Knowing what data to collect – and how to integrate it – is a headache for executives Q. 4: What are the biggest challenges your company has faced regarding data capture specifically? Biggest challenges 42 % Integrating data technology into existing systems/business models 36 % Capacity to capture all data from all areas of the business 26 % Identifying what data to collect KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 8. Achieving insights - and knowing what to do with them - is a challenge Q. 5: What are the biggest challenges your company has faced regarding data analytics specifically? Implementing the right solutions to accurately analyze and interpret the data 1 Rank 3 2 Identifying the right risk indicators/risk parameters Rank Rank Reacting in a timely fashion to insights as they arise KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 9. Many businesses are changing their strategy to rise to the challenge of D&A Q. 6A: Has your business strategy changed to exploit the opportunities and meet the challenges posed by big data over the past 12-24 months? 38% 42% Americas 58% 63% Yes Asia-Pacific 50% EMEA Overall 50% 44% 56% No Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 10. Respondents are focusing on increasing the capacity to analyze – and action on the results Q. 6B: If yes, in what capacity has your business strategy changed? Increase the capacity (either hardware or personnel) to analyze big data Honing the parameters for data collection Americas Asia-Pacific EMEA Attaining management buyin for big data collection and analysis Overall Putting insights garnered from big data into practice in a timely way Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 11. Businesses see cost savings and revenue growth through improved D&A technology Past five years Q. 7A: Over the past 5 years, approximately how much additional revenue and/or cost savings do you estimate your company has achieved as a result of insights gained from data and analytics and/or IT? 13% 13% 6% 4% 10% None 9% 1-10m 11-25m 15% 19% 26-100m 35% 25% 251-500m 14% >500m 12% 13% 101-250m 11% All figures in US$ Additional Revenue Cost Savings KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 12. Businesses see cost savings and revenue growth through improved D&A technology Past year Q. 7B: Over the past year, approximately how much additional revenue and/or cost savings do you estimate your company has achieved as a result of insights gained from data and analytics and/or IT? 0.03% 0.03% 0.03% 0.10% 0.01% 0.03% 0.06% None 1-10m 0.21% 11-25m 0.27% 26-100m 101-250m 0.35% 0.50% 251-500m >500m 0.18% 0.10% All figures in US$ 0.09% Additional Revenue Cost Savings KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 13. Businesses see cost savings and revenue growth through improved D&A technology Next year Q. 7C: Over the next year, approximately how much additional revenue and/or cost savings do you estimate your company has achieved as a result of insights gained from data and analytics and/or IT? 5% 5% 3% 5% 17% 20% None 15% 1-10m 11-25m 26-100m 44% 101-250m 15% 21% 251-500m 24% 16% >500m 13% All figures in US$ Additional Revenue Cost Savings KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 14. Significant future investment in D&A and/or IT Q. 8: What percentage of sales do you plan to spend on data and analytics and/or IT in the next two years? Percentage of sales Over 40% 1% 21-40% 14% 11-20% 27% 6-10% 30% 1-5% 14% 0% 14% 0% 5% 10 % 15 % 20 % 25 % 30 % Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 15. Businesses are already seeing the value from their D&A strategy Q. 9: What has your business gained from data and analytics? (Highlights of comments from respondents below) • • • • • • A more stream-lined, efficient business model Deeper insights in the trends that are hitting the market Savings in costs and revenues, less time Efficiency Streamlined operations It has helped us to gain profit margin • Forecast demand accurately, helping to predict the new trends and changing requirements by the customers • To outperform competition • Keeping our business on track with customer demand, a keeping a tab on the competitors and thus contributing significantly towards R&D and enhancing growth in key areas • Find insights that drive smarter decisions KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 16. Clients want insights Q. 10: What do you feel are the key benefits of using data and analytics? EMEA Americas Asia-Pacific Overall Identifying insights that would otherwise have been missed 62% 69% 71% 65% Analyzing with greater speed 73% 87% 82% 79% More sophisticated/ granular insights 38% 77% 76% 59% Cost savings due to improved efficiency 62% 51% 63% 58% Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 17. Businesses are looking to innovation – but realize they also need to improve existing operations Q. 11: What has your business’s use of data and analytics focused on? 2% A combination of the above 37% 30% Innovations (e.g. identifying new business opportunities or customer retention Operational improvements (e.g. process or performance efficiencies) Other/None 32% KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 18. Almost all executives believe they could be doing it better Q. 12: From your perspective, how much more benefit do you feel your organization could reap from better utilizing D&A? Americas Asia-Pacific 2% 51% 47% 18% 79% 3% We could benefit more from better utilizing data and analytics We could benefit somewhat from better utilizing data and analytics EMEA 9% 49% 42% We could not benefit any more from better utilizing data and analytics Overall 40% 56% 0% 20 % 40 % 60 % 80 % 4% 100 % Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 19. But they feel they have integrated D&A their business quite successfully already Q. 13: How effectively do you feel you have integrated data and analytics into the following areas of your business? (Rated on a scale of 1 to 6, where 6 is very effective) Operations 4.72 Customer service 4.65 Research & development 4.65 IT 4.65 Sales & marketing 4.49 Finance 4.47 Regulatory, compliance, and/or legal 4.33 Human resources 4.18 1 Least effective 2 3 4 5 6 Very effective KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 20. There are some major barriers to overcome Q. 14: What do you perceive to be the biggest barriers to implementing a data and analytics strategy across the business? Identifying what data to collect 1 Rank 2 Implementing the right solution to accurately analyze and interpret the data 3 Capacity to capture and analyze all data from all areas of the business Rank Rank KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 21. Many companies are already integrating D&A into their business Q. 15: Have you taken any of the following steps to help integrate data and analytics into your business? Chart shows 'yes' responses only. Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 22. Customer analytics is driving sales Q. 16A: Have customer analytics helped to increase sales? Americas 14% Asia-Pacific 56% 32% 20% 32% 10% 30% 5% Greatly increase Increase Somewhat increase EMEA 16% Overall 40% 19% 0% 10 % 36% 45% 20 % 30 % 40 % 9% 28% 50 % 60 % 70 % 80 % No increase 8% 90 % 100 % Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 23. Largely because it is helping them target their customers more effectively Q. 16B: Have customer analytics helped to increase your understanding of your customers? Americas 38% Asia-Pacific 38% 40% 14% 43% 11% 8% 8% Greatly increase Increase Somewhat increase EMEA 41% Overall 30% 38% 0% 10 % 20 % 22% 39% 30 % 40 % 50 % 60 % 7% 16% 70 % 80 % 90 % No increase 7% 100 % Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 24. D&A is also improving the back office Q. 17: In what areas has your business used data and analytics to improve internal operations? KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 25. And predictive analytics are proving to be effective at addressing risk issues Q. 18: How greatly have predictive analytics helped to improve risk management across the following areas? (Please rate on a scale of 6 to 1, where 6 is the most effective) Americas 4.36 4.52 4.42 4.42 Asia-Pacific 4.35 4.51 4.39 4.28 4.61 EMEA 4.32 4.45 4.39 4.28 4.59 Overall 4.33 4.46 4.38 4.27 4.59 Strategic risk Operational risk Financial risk Compliance risk 4.68 Overall risk Note: Regional results are provided for illustrative purposes only. Overall results include data from respondents outside of these regions. KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. © 2014 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
  • 26. kpmg.com/socialmedia KPMG Capital Limited and KPMG Capital Holding Limited comprise an investment fund for KPMG member firms. The investment fund is not open to third-party investment and will not, itself, provide professional services to clients. KPMG Capital Limited and KPMG Capital Holding Limited are legally distinct and separate from KPMG International Cooperative and each KPMG member firm. Like every member firm in the KPMG global network, KPMG Capital, and the entities it invests in, is subject to the same rules and regulations promulgated by the regulatory bodies responsible for establishing standards for auditor Independence (for example ,the US SEC, PCAOB, AICPA, IESBA and those established by the various countries in which the investments reside). These rules apply to member firms, the individuals at such member firms and the targets for potential joint venture, alliance or acquisition related to the activities of KPMG Capital. All existing Independence protocols apply to KPMG Capital. © 2014 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International.