Network Effectively In Person and Build Your Online Brand


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Networking is the best way to get hired. Who is in your network? Learn how to network effectively in person and through social media.

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Network Effectively In Person and Build Your Online Brand

  1. 1. NETWORKING: Telling the same story online and in person Katie Mantooth Career Counselor, Career Services 100 Oakley Applied Sciences
  2. 2. Why network? ▪ Gain knowledge about career options ▪ Learn about industry specific behaviors ▪ Get a job
  3. 3. What do you want to communicate? ▪ Who you are.What you offer. How you fit. ▪ Values, skills, personality, interests ▪ Evaluate what you’ve done ▪ Jobs, internships, leadership, volunteer, study abroad ▪ Evaluate what you want to do ▪ Short term goals ▪ Long term goals
  4. 4. To whom are you networking? ▪ Professional ▪ Employers ▪ Professors ▪ Personal ▪ Family ▪ Friends (school, email, Facebook) ▪ Pro-personal ▪ Close professors ▪ Classmates ▪ Coworkers (last 5 jobs) ▪ Supervisors ▪ People at the gym or intramural field ▪ Salespeople with whom you interact ▪ Maintenance workers at your apartment/house ▪ People you meet at the grocery store, bank, etc ▪ Your hairdresser, manicurist, physical trainer, etc ▪ Wait staff/managers at your favorite restaurants ▪ Your walking, exercise, etc partners ▪ Doctors, dentists, etc ▪ Professors, instructors, staff, advisors, etc ▪ People at church, synagogue, mosque, etc ▪ People in the same social or service organization ▪ Casual acquaintances from parties ▪ New introductions
  5. 5. Social media is your network too “The new resume isn’t one page, it’s 140 characters.” “YourTwitter account could quickly become your resume…a document of talent, interests, writing skills….” “Keep all of your information up to date…it’s essential that your digital resume be as current as your print one – if not more so, since employers can literally look you up at a moment’s notice.” “Approximately 77 % of individuals looking for employment were using mobile job search apps.” Resource:
  6. 6. LinkedIn Statistics ▪ Over 259 million members ▪ Executives from every Fortune 500 organization ▪ Over 150 industries ▪ Over 3 million companies ▪ 66% of users are outside the United States Resource: presentation Jan 2014
  7. 7. Start Branding to… ▪ Provide a unique promise of value ▪ Differentiate yourself from others while highlighting strengths ▪ Keep you focused on your most important goals ▪ Build self-confidence ▪ Exercise control over how others perceive you
  8. 8. The power of an image/brand Name these products: Name these brands:
  9. 9. Career Counselor “Brand” vs
  10. 10. Director of Retention “Brand” vs
  11. 11. So, what do you look like? ▪ Google yourself (set-up a Google Alert) ▪ Choose the words you use wisely ▪ Choose the things you follow and like wisely ▪ Choose your profile images carefully ▪ Review yourself ▪ (Facebook,Twitter, LinkedIn,YouTube, etc)
  12. 12. Notice “partly positive” Who wants to work with Eeyore? I’m not at 100% because • I don’t post often enough • Not enough information is “public” Set this to notify you if something “inappropriate” is posted in “settings” Set this to notify you if your accounts appear to be hacked by Malware, Phishing, SPAM, etc.
  13. 13. These are the words I use most frequently.They probably speak more loudly than any I would list on my resume. It’s real life.
  14. 14. Would a potential supervisor approve of your activity? Do my “likes” align with my potential employer?
  15. 15. What are your branding options? LinkedIn: Professional networking site  Provide virtual resume to demonstrate expertise  Connect by following companies and joining groups  Ask for introductions and maintain professional presence Facebook: Social networking site  Review pictures and postings and maintain a positive image  Show personality with maturity and ask questions Twitter: Social and Professional networking site  Follow companies and leaders within industry of interest  Share information, participate often and remain relevant About.Me: Consolidate all social media/on-line presence Pinterest: Display interest, hobbies and skills YouTube: Display public speaking and editing skills and creativity Blogging: Display writing skills and knowledge
  16. 16. LinkedIn Helps you… ▪ Be informed ▪ Company Pages: News, products & service updates ▪ Industry Channel: Exposure to ones of interest ▪ Groups: Obtain insider info on hot topics ▪ Stay in touch ▪ 70% of jobs are found through networking ▪ Put LinkedIn on your calendar ▪ Scan through feed to like and comment ▪ If connecting, personalize your message ▪ Connect with classmates and alumni ▪ Connect with industry leaders Resource: them/?goback=%2Egde_54486_member_268104415#%21
  17. 17. LinkedIn Helps you… ▪ Use the right language ▪ Avoid uncommon words ▪ Read job descriptions to identify appropriate language ▪ View “Who’sViewed your profile” to see if key words are working ▪ Tell…and show ▪ Upload PowerPoint slides you’ve created ▪ Link to videos of presentations/speeches ▪ Upload pictures of projects ▪ Identify jobs and apply quickly ▪ Apply for a position within 12 to 24 hours of finding it ▪ LinkedIn and RacerTracks have a phone app option Resource: them/?goback=%2Egde_54486_member_268104415#%21
  18. 18. Student LinkedIn ProfileTips 1. Photo: professional, alone, not selfie, solid background 2. Headline: area of student and/or career ambitions 3. Summary: Keyword-rich that includes types of positions seeking 4. Other sections: include volunteer activities, internships & campus activities 5. Recommendations: Professors, advisors, supervisors, internships Resource: presentation Jan 2014
  19. 19. ▪ Professional photograph ▪ Job title ▪ Customized LinkedIn URL ▪ Updated contact information ▪ Location, email,Twitter, website
  20. 20. BACKGROUND SECTION Summary • Think cover letter or summary of qualifications from your resume • Should be keyword heavy • Third person or not (be consistent) • Paragraph or bullet Show your experience • PowerPoint presentations ( • Pictures of work • Links to websites • Links to videos
  21. 21. EXPERIENCE What to include • Summer jobs • Internships • Volunteer roles • Leadership roles • Class projects Recommendations • Have one for each position you have held • Direct manager advantage • Diverse feedback • Offer them as well
  22. 22. EDUCATION Include … • Schools • Majors & minors • Courses completed • Study abroad • GPA • Honors & awards OTHER SECTIONS • Projects • Organization Membership • Honors & Awards • Volunteer Experience & Causes • Skills & Expertise (others will endorse these and offer new ones) • Languages
  23. 23. LinkedIn CommunicationTips ▪ Be authentic ▪ Customize, target , research and personalize ▪ Ask for introductions ▪ Keep it short ▪ Stay active ▪ Keep it accurate – proofread ▪ Give more than you take ▪ Say thank you
  24. 24. LinkedIn Resources ▪ (link) ▪ (link) ▪ (link)
  25. 25. But don’t forget in person… ▪ Connect ▪ Don’t spam or stalk ▪ Ask for introductions from mutual connection ▪ Attend professional and civic organization meetings ▪ Enroll in local leadership programs (Chamber of Commerce) ▪ Make your intentions clear (career-related) ▪ Cultivate ▪ Focus on building a relationship, not “me” ▪ Give first, receive second (How can you help them?) ▪ Avoid asking for a job outright
  26. 26. Conduct informational interviews ▪ Expose you to your field of interest ▪ Allow you to meet people in your field ▪ Are NOT a job interview
  27. 27. Continue your brand to the interview ▪ Before the interview ▪ Research the company ▪ Assess your skills, personal values, goals, interests ▪ Prepare to communicate the fit (Mock Interviews) ▪ During the interview ▪ Arrive on time ▪ Communicate your value proposition ▪ After the interview ▪ Ask for business cards ▪ Write and email thank you notes/letters
  28. 28. Do you dress for fun or success?
  29. 29. Business Professional…Good ▪ High Quality, DarkTone Neutral ▪ Classy, experienced, high-quality professional ▪ Quality SilkTie ▪ Detail-oriented, fashion-conscious ▪ Nice Black Belt ▪ Successful ▪ Three-Piece Suit ▪ Lawyer, Banker ▪ Two-Piece Suit ▪ Professional ▪ GoodTailoring ▪ Able to finish a project all the way to the end
  30. 30. Business Professional…Bad ▪ Double-Breasted Suit ▪ Clueless, not up-to-date ▪ Wrinkled Suit ▪ Unprepared, procrastinator ▪ Bad with details ▪ Cheap Suit ▪ Inexperienced ▪ NoTie ▪ Arrogant, not a team player ▪ CharacterTies ▪ Tacky, poor judgment in professional setting ▪ Short-Sleeve ▪ Clueless, dorky ▪ Short Socks ▪ Sloppy, unprofessional ▪ Scuffed Shoes ▪ Poor attention to detail ▪ Mismatched Accessories ▪ Disorganized
  31. 31. YOU: Business Professional ▪ Women ▪ Conservative/tailored suit or suit dress ▪ Skirt: hit top of knee and avoid extreme slits ▪ Shoes: basic and medium/low pumps ▪ Limit jewelry and select subtle options ▪ Choose small handbag OR portfolio ▪ Men ▪ Dark suit ▪ Shirt:White/blue cotton ▪ Shoes: Shined black or cordovan with dark, mid-calf socks ▪ WearTie and match belt with shoe color ▪ Well groomed: Shaved, professional hair ▪ Wear conservative watch; avoid earrings/other jewelry
  32. 32. YOU: Business Casual ▪ Men ▪ Pressed slacks/khakis ▪ Pressed button down shirts, sweaters or polos ▪ Leather shoes with matching mid-calf socks ▪ Still…avoid jewelry and appear well-groomed ▪ Women ▪ Casual, not too tight pants/skirts ▪ Skirt should still come to knee/cover thighs when seated ▪ Shirts/sweaters should be tailored, not gape or reveal cleavage ▪ Club friendly…probably a “no”
  33. 33. YOU: Should never wear… ▪ T-shirts ▪ Shorts/jeans ▪ Short skirts ▪ Flip-flops ▪ Stilettos ▪ Tight/baggy fits ▪ Excessive perfume or cologne ▪ Missing buttons, tears or rips
  34. 34. Questions? Murray State Career Services 100 OakleyApplied Science Bldg 270.809.3735 | Follow @ MSUCSO Join the Murray State University Career Services group