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Canadian Institute of Actuaries 2013 Annual Meeting - Social Media
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Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.

Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.

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Canadian Institute of Actuaries 2013 Annual Meeting - Social Media Presentation Transcript

  • 1. SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin Pledge kevinpledge@gmail.com @kevinpledge
  • 2. Social Media includes …. Social media Social networking Blogging Sharing Your website
  • 3. Social Networking
  • 4. Networking …. the Elmer Leterman story
  • 5. Social Media Myths It’s a numbers game
  • 6. Social Media Myths Social media is for the younger generation
  • 7. Uses of Social Media Self-improvement Recruitment Selling
  • 8. Self-improvement Uses of Social Media
  • 9. Recruitment Uses of Social Media
  • 10. Selling Uses of Social Networking
  • 11. Selling using Social Media – Technique #1 Website / Blog
  • 12. Create Remarkable Content 12 Selling using Social Media – Technique #1
  • 13. 13 Use a Content Management System (CMS) Selling using Social Media – Technique #1
  • 14. et found 14 Selling using Social Media – Technique #1
  • 15. Test your Website at marketing.grader.com (for free) 15 Selling using Social Media – Technique #1
  • 16. 16 Track Performance using Google Analytics (for free) Selling using Social Media – Technique #1
  • 17. Selling using Social Media – Technique #2 Participate but don’t try to sell anything
  • 18. 18 Selling using Social Media – Technique #3
  • 19. 19 Selling using Social Media – Technique #3
  • 20. Finally….
  • 21. Golden Rule of Social Media
  • 22. Golden Rule of Social Media “personality can open doors, character keeps them open” - Elmer Leterman
  • 23. Kevin Pledge kevinpledge@gmail.com 416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You