Canadian Institute of Actuaries 2013 Annual Meeting - Social Media

196
-1

Published on

Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
196
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Seth Godin by way of Brian Halligan and Dharmesh ShahEstablish you as an expert.
  • Why a CMS? Because you want to focus on the content, not designEmail list – CMS is good at managing this
  • SEO is not about tricking Google, it is about helping Google.SEO Tips – already name, key words early2. Using social media, not linear strategy3. Ads
  • Visitor info – increase based on activitySite tuning – landing page, browser info
  • Ryan Seacrest and Sash Baron CohnHave someone tell the storyWhat did I see – newsjacking. Even with the build up.
  • Free blogI’m not asking actuaries to dress up as dictators – it is not about getting attention, it has to be directed to your goal.Blog about breaking news
  • Canadian Institute of Actuaries 2013 Annual Meeting - Social Media

    1. 1. SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin Pledge kevinpledge@gmail.com @kevinpledge
    2. 2. Social Media includes …. Social media Social networking Blogging Sharing Your website
    3. 3. Social Networking
    4. 4. Networking …. the Elmer Leterman story
    5. 5. Social Media Myths It’s a numbers game
    6. 6. Social Media Myths Social media is for the younger generation
    7. 7. Uses of Social Media Self-improvement Recruitment Selling
    8. 8. Self-improvement Uses of Social Media
    9. 9. Recruitment Uses of Social Media
    10. 10. Selling Uses of Social Networking
    11. 11. Selling using Social Media – Technique #1 Website / Blog
    12. 12. Create Remarkable Content 12 Selling using Social Media – Technique #1
    13. 13. 13 Use a Content Management System (CMS) Selling using Social Media – Technique #1
    14. 14. et found 14 Selling using Social Media – Technique #1
    15. 15. Test your Website at marketing.grader.com (for free) 15 Selling using Social Media – Technique #1
    16. 16. 16 Track Performance using Google Analytics (for free) Selling using Social Media – Technique #1
    17. 17. Selling using Social Media – Technique #2 Participate but don’t try to sell anything
    18. 18. 18 Selling using Social Media – Technique #3
    19. 19. 19 Selling using Social Media – Technique #3
    20. 20. Finally….
    21. 21. Golden Rule of Social Media
    22. 22. Golden Rule of Social Media “personality can open doors, character keeps them open” - Elmer Leterman
    23. 23. Kevin Pledge kevinpledge@gmail.com 416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You

    ×