SESSION/SÉANCE : 27
Does Social Media Work?
SPEAKER(S)/CONFÉRENCIER(S) :
Kevin Pledge
kevinpledge@gmail.com
@kevinpledge
Social Media includes ….
Social media
Social networking
Blogging
Sharing
Your website
Social Networking
Networking
…. the Elmer Leterman story
Social Media Myths
It’s a numbers game
Social Media Myths
Social media is for the
younger generation
Uses of Social Media
Self-improvement
Recruitment
Selling
Self-improvement
Uses of Social Media
Recruitment
Uses of Social Media
Selling
Uses of Social Networking
Selling using Social Media – Technique #1
Website / Blog
Create
Remarkable
Content
12
Selling using Social Media – Technique #1
13
Use a
Content Management
System (CMS)
Selling using Social Media – Technique #1
et found
14
Selling using Social Media – Technique #1
Test your Website at
marketing.grader.com
(for free)
15
Selling using Social Media – Technique #1
16
Track Performance using
Google Analytics
(for free)
Selling using Social Media – Technique #1
Selling using Social Media – Technique #2
Participate
but don’t try to sell anything
18
Selling using Social Media – Technique #3
19
Selling using Social Media – Technique #3
Finally….
Golden Rule of Social Media
Golden Rule of Social Media
“personality can open doors,
character keeps them open”
- Elmer Leterman
Kevin Pledge
kevinpledge@gmail.com
416 949 8920
@kevinpledge
ca.linkedin.com/in/kpledge
actuarialreview.com
kevinpledge.co...
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Canadian Institute of Actuaries 2013 Annual Meeting - Social Media

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Presentation given at the Canadian Institute of Actuaries Annual meeting on social media. This presentation focuses on using social media for networking.

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  • Transcript of "Canadian Institute of Actuaries 2013 Annual Meeting - Social Media"

    1. 1. SESSION/SÉANCE : 27 Does Social Media Work? SPEAKER(S)/CONFÉRENCIER(S) : Kevin Pledge kevinpledge@gmail.com @kevinpledge
    2. 2. Social Media includes …. Social media Social networking Blogging Sharing Your website
    3. 3. Social Networking
    4. 4. Networking …. the Elmer Leterman story
    5. 5. Social Media Myths It’s a numbers game
    6. 6. Social Media Myths Social media is for the younger generation
    7. 7. Uses of Social Media Self-improvement Recruitment Selling
    8. 8. Self-improvement Uses of Social Media
    9. 9. Recruitment Uses of Social Media
    10. 10. Selling Uses of Social Networking
    11. 11. Selling using Social Media – Technique #1 Website / Blog
    12. 12. Create Remarkable Content 12 Selling using Social Media – Technique #1
    13. 13. 13 Use a Content Management System (CMS) Selling using Social Media – Technique #1
    14. 14. et found 14 Selling using Social Media – Technique #1
    15. 15. Test your Website at marketing.grader.com (for free) 15 Selling using Social Media – Technique #1
    16. 16. 16 Track Performance using Google Analytics (for free) Selling using Social Media – Technique #1
    17. 17. Selling using Social Media – Technique #2 Participate but don’t try to sell anything
    18. 18. 18 Selling using Social Media – Technique #3
    19. 19. 19 Selling using Social Media – Technique #3
    20. 20. Finally….
    21. 21. Golden Rule of Social Media
    22. 22. Golden Rule of Social Media “personality can open doors, character keeps them open” - Elmer Leterman
    23. 23. Kevin Pledge kevinpledge@gmail.com 416 949 8920 @kevinpledge ca.linkedin.com/in/kpledge actuarialreview.com kevinpledge.com 23 Thank You

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