Interviewing and observations
Karri-Pekka Laakso
Digital Service Design 16.9.2013
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
Design & Technology
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
60 seconds
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
Who?
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
users
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
buyers
experts
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
Why?
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
goals
needs
problems
workflows
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
How?
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
• easy & concrete
• things need to happen during the visit
• lim...
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
• controlled: target at what you want
• risk of interesting but ...
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
the summer trainee
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
the steps
• have you done?
• when was the
last time?
• show me!
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
caveats
• the meeting room
• shame & lies
• power play
© Copyright Reaktor 2013 Digital Service Design 16.9.2013
interview
summer intern
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Interviewing and observations, lecture at Digital Service Design @ Aalto 16.9.2013

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My lecture slides on the topic of field studies (interviewing and observing users) on the Digital Service Design course at Aalto University 16.9.2013

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Interviewing and observations, lecture at Digital Service Design @ Aalto 16.9.2013

  1. 1. Interviewing and observations Karri-Pekka Laakso Digital Service Design 16.9.2013
  2. 2. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  3. 3. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Design & Technology
  4. 4. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 60 seconds
  5. 5. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Who?
  6. 6. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 users
  7. 7. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 buyers experts
  8. 8. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Why?
  9. 9. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 goals needs problems workflows
  10. 10. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 How?
  11. 11. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 • easy & concrete • things need to happen during the visit • limited control of focus • hard to understand the why user observations
  12. 12. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  13. 13. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  14. 14. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  15. 15. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 • controlled: target at what you want • risk of interesting but irrelevant and intangible results contextual interviews
  16. 16. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 the summer trainee
  17. 17. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 the steps • have you done? • when was the last time? • show me!
  18. 18. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 caveats • the meeting room • shame & lies • power play
  19. 19. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 interview summer intern

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