Interviewing and observations, lecture at Digital Service Design @ Aalto 16.9.2013

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My lecture slides on the topic of field studies (interviewing and observing users) on the Digital Service Design course at Aalto University 16.9.2013

My lecture slides on the topic of field studies (interviewing and observing users) on the Digital Service Design course at Aalto University 16.9.2013

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  • 1. Interviewing and observations Karri-Pekka Laakso Digital Service Design 16.9.2013
  • 2. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  • 3. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Design & Technology
  • 4. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 60 seconds
  • 5. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Who?
  • 6. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 users
  • 7. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 buyers experts
  • 8. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 Why?
  • 9. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 goals needs problems workflows
  • 10. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 How?
  • 11. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 • easy & concrete • things need to happen during the visit • limited control of focus • hard to understand the why user observations
  • 12. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  • 13. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  • 14. © Copyright Reaktor 2013 Digital Service Design 16.9.2013
  • 15. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 • controlled: target at what you want • risk of interesting but irrelevant and intangible results contextual interviews
  • 16. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 the summer trainee
  • 17. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 the steps • have you done? • when was the last time? • show me!
  • 18. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 caveats • the meeting room • shame & lies • power play
  • 19. © Copyright Reaktor 2013 Digital Service Design 16.9.2013 interview summer intern