Wissensmanagement 4.2

Wissensmanagement 4.2 Tagung Onlinekommunikation (Berlin, Quadriga Hochschule) Corporate Technology Dr. Karsten Ehms Siemens AG Corporate Technology Copyright © Siemens AG 2010. Alle Rechte vorbehalten.

Web of (Digital) Abundance Anbundance • Information Fragments • Functional Fractals Page 2 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

SIEMENS is large, decentralized and innovative Industry Energy Healthcare Divisions Divisions Divisions Large  Drive Technologies  Fossil Power  Imaging & IT  > 400.000 employees worldwide  Industry Automation Generation  Workflow &  in 190 countries  Building  Renewable Energy Solutions Technologies  Oil & Gas  Diagnostics Decentralized  Mobility  Energy Service  15 divisions  Lighting (OSRAM)  Power Transmission  600 production sites  Industry Solutions  Power Distribution Innovative  150 R&D locations in over 30 countries  56.000 patents, 7.000 inventions in 2009  „Global Network of Innovation“ Cross-Sector Businesses: Siemens IT Solutions and Services, Siemens Financial Services, Corporate Technology digital work: B. Lindner Page 3 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Siemens Blogosphere 2005 - dato 2005 2006 2007 Page 4 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Overview Social Software and “KM 4.2” Activities and Platforms Challenges Consequences Page 5 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Knowledge Management@SIEMENS Important Milestones Awarded by Community of MAKE 11/2009 SIEMENS wide Practice KM: ICM / ICN Introduction of References@BT Initiative of KM ShareNet Awarded by LiveLink Experts APQC 12/2007 Central KM A&D Techno First SIEMENS SIEMENS Office (CKM) SharePoint Web 2.0 search engine Blogosphere Services 1995 1997 1999 2001 2003 2005 2007 2009 CT Innovation field SIEMENS personalized “Information & Employee Portal Search Communication” discovers KM Reference Process First Innovation House Jam Competence Center „Knowledge Mgmt.“ at CT SIEMENS Siemens Enterprise Portal Wikisphere Page 6 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Knowledge Management Concepts (1997) (1995) Networking as s concept is missing! (2/160 in Heisig 2009) nach Denning, Steve Page 7 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

What to do with Social Software? McKinsey 2008 Page 8 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Minimalist Model for Knowledge Mgmt. (Ehms 2010) Page 9 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Thesen Mit der Social Software im Web 2.0 hat sich erstmals in der Geschichte der ICT der organisationale Adoptionspfad umgekehrt. Page 10 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Umkehr des Adoptions-Pfades "Die ursprünglich im privaten Bereich eingesetzten neuen Technologien wie Blogs haben den Sprung in die Unternehmen geschafft - in aller Regel verläuft der Weg in die andere Richtung", betont Bitkom- Präsident August-Wilhelm Scheer. (Scheer, zitiert in Wyllie 2008) http://www.ids- scheer.com/de/Ueber_uns/Presse/Fotos_Unternehmensgruender/16015 4.html Page 11 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Implementation – “Rollout”  Offer approach  global provision  communication activities  guidelines  “cookbook”  blog100  expert podcasts  FaQ‘s  example weblogs  evolutionary approach  courage to experiment http://jeresmith.com/portfolio/images/illus-redcarpet.jpg Page 12 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Siemens Cases and Platforms Open Social Software Platforms inside Siemens Page 13 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Three Global Platforms – in the order of appearance Blogosphere Wikisphere TechnoWeb 2.0 Page 14 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Siemens on Social Media globalwiki/label/en/social+media Page 15 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Siemens Blogosphere as Global Communication and Networking Platform  Personal Blogs as „Self Service“  Group/Topic Blogs  Dynamic Dashboards  RSS Feeds  Help & FaQ‘s (Weblog)  Report Abuse  Bugs & Ideas (Weblog)  Link here  Guidelines  Search Page 16 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Integrated into our Global Intranet Page 17 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Challenge (1) Participation Inequality Page 18 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Participation Inequality – Different Levels of Activities – “90:9:1” source: useit.com Page 19 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Levels of Participative Actions Also following a Power Law? set up a weblog continuous part. read weblogs W. kommentieren comment W. einrichten W. pflegen 33% Internet / Intranet 90 : 9 : 1 “rule” 50% 66% 15% (3-55) Ehms 2010 Page 20 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Challenge (2) Expectations on Growth (Adoption) Page 21 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Also a Power Law? Be modest when it comes to growth expectations! Quelle: Kolari, P., Finin, T., Lyons, K., Yesha, Y., Yesha, Y., Perelgut, S. & Hawkins, J. (2007). On the Structure, Properties and Utility of Internal Corporate Blogs. ICWSM, International Conference on Weblogs and Social Media. Boulder, Colorado, USA, 2007. Page 22 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Challenge (3) Use Case Variety (VerwendungsOffenheit) Page 23 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Variety of Use Cases – Weblogs as an Example ng lo ggi ro b Mic Filter Weblo gs 10 Weblogs analyzed in depth Mass Med ia Expert Blogs 20 Purposes / Benefits Diari es Journalism  9 after „condensation“ Bookm arking Page 24 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Social Software Volcano for Motives What Benefits do Bloggers perceive? (5) experience acknowledgement Networking (6) keep and expand contacts as an expert (over distance, units, countries) (8) gain insight into the global organisational context and culture (2) targeted collection of knowledge, sharing of tips (3) reflection and structuring of content and experiences (4) get feedback on ideas (1) personal, „mobile“ collection of knowledge Information Communication Management (9) fun (intrinsic motivation) and (7) reach new target groups for experimenting with new media special topics or offers ( Collaboration ) > more: see Ehms 2010 Page 25 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Prepare for …  Mixed Motives (=Motivation) Page 26 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Claim Potential benefits of Social Software for Knowledge Management are driven by features that drive Networking. Page 27 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Social Software as an Instrument for Knowledge Management 2.0 organisational Resilience Efficiency Flexibility Innovation goals cumul. coord. share knowledge develop knowledge N individual goals I C Page 28 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Global Networks (based on comments) Most important Metrics: Cross Coutry and Cross Organizational Networking Virtual contacts, based on comments were: • cross-country or cross-unit by 77% • cross-country and cross-unit by 52%. (data from April 2010) Page 30 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Consequence / Prerequisite (1) Openness is a key prerequisite for the emergence of networks. Page 31 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Use Patterns and Potential Benefits of Social Software (Functionalities) Networking accessibility coupling Information Communication Management Collaboration Page 32 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Redefining Access Rights Different Forms of Opening Content + „public“ listing / teasers etc. + findable but unlisted (corp. search) Symbol based (URL, /1234) Object specific security („holy grail“) Page 33 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Consequence / Prerequisite (2) Authenticity seems to be another prerequisite Page 34 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

The Social Software Volcano for Weblog Cases What Real Life Use Cases emerge? [1] Expert Weblog: Networking [8x] Intensive Dialoge (Expat) Technical Documentation [9x] Expert Weblog: [7x] Opinion Weblog: Web Techn. / experimental Info Mgmt. / Lotus Notes [2] Filter Weblog: [3] Link Weblog: Project Management Information Management [10x] Out linking Blog [4] Manager Weblog (Expat): Tips and Tricks Information Officer Information Communication Management [6] Topic Weblog: [5] Link-Weblog: Clima Change / Green ( Collaboration ) Technical Marketing > more: see Ehms 2010 Page 35 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Authentic Knowledge Weblogs do have more connections A knoweldge weblog is a 140 digital artifact which is primarily structured in 120 INComments an episodic way and that OUTComments makes personal 100 knowledge observable (Ehms 2010) 80 Ein Wissensweblog ist 60 ein primär episodisch strukturiertes, digitales 40 Artefakt, welches personales Wissen 20 beobachtbar macht. 0 (Ehms 2010) 8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_ Page 36 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Consequence / Prerequisite (3) Transparent Networks challenge other forms of Coordination Page 37 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Forms of Coordination inside organizations Hierarchy Markets Networks Page 38 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Shifts in Control, Culture and Coordination Mechanics, Determinism Organic, Drift Industrial Society Knowledge Society unambiguousness Complexity (panacea trap) Networks Selections / Choices predictable Self Organization - subjectivity - complexity don’t fail experiment, fail cheap, fail early Page 39 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology http://www.cytosim.org/other/princeton/index.html

Key Questions • What are the interactions you seek to create … around what content/objects? • Why here at this „space“? • How do the „publishing“ Interfaces look like? Page 40 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Thank you for your attention Siemens AG Corporate Technology, Knowledge Management Siemens AG, CT T IAT KDS Otto-Hahn-Ring 6 D-81730 Munich karsten.ehms@siemens.com Karsten Ehms Tel.: +49 (89) 636-55869 Publikationen etc. at Dipl.-Psych, Dr. phil. http://www.ct.siemens.com http://www.ehms.net/ http://twitter.com/karstenpe/ Siemens Aktiengesellschaft: Chairman of the Supervisory Board: Gerhard Cromme; Managing Board: Peter Loescher, Chairman, President and Chief Executive Officer; Wolfgang Dehen, Brigitte Ederer, Heinrich Hiesinger, Joe Kaeser, Barbara Kux, Hermann Requardt, Siegfried Russwurm, Peter Y. Solmssen; Registered offices: Berlin and Munich, Germany; Commercial registries: Berlin Charlottenburg, HRB 12300, Munich, HRB 6684; WEEE-Reg.-No. DE 23691322 Page 41 2010-10-28 Dr. Karsten Ehms, © Siemens AG, Corporate Technology

Wissensmanagement 4.2

by Karsten Ehms on Oct 29, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 3

Statistics

Wissensmanagement 4.2 — Presentation Transcript

https://blogs.siemens.com	2
https://sibs.t1.knallgrau.at	1