Copyright © Siemens AG 2010. Alle Rechte vorbehalten.
Corporate TechnologyCorporate Technology
Dr. Karsten Ehms
Siemens AG...
Page 2 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Web of (Digital) AnbundanceWeb of (Digital) Abundanc...
Page 3 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
SIEMENS is large, decentralized and innovative
Large...
Page 4 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Blogosphere 2005 - dato
2005
2006
2007
Page 5 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Overview
Social Software and “KM 4.2”
Activities and...
Page 6 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Knowledge Management@SIEMENS
Important Milestones
19...
Page 7 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Knowledge Management Concepts
(1997)
(1995)
nach Den...
Page 8 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
What to do with Social Software?
McKinsey 2008
Page 9 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Minimalist Model for Knowledge Mgmt. (Ehms 2010)
Page 10 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Thesen
Mit der Social Software im Web
2.0 hat sich ...
Page 11 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Umkehr des Adoptions-Pfades
"Die ursprünglich im pr...
Page 12 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Implementation – “Rollout”
 Offer approach
 globa...
Page 13 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Cases and Platforms
Open Social Software
Pl...
Page 14 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Three Global Platforms – in the order of appearance...
Page 15 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens on Social Media
globalwiki/label/en/social+...
Page 16 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Siemens Blogosphere as
Global Communication and Net...
Page 17 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Integrated into our Global Intranet
Page 18 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(1) Participation Inequality
Page 19 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Participation Inequality –
Different Levels of Acti...
Page 20 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Levels of Participative Actions
Also following a Po...
Page 21 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(2) Expectations on Growth
(Adoption)
Page 22 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Also a Power Law?
Be modest when it comes to growth...
Page 23 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Challenge
(3) Use Case Variety
(VerwendungsOffenhei...
Page 24 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Variety of Use Cases – Weblogs as an Example
Journa...
Page 25 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networking
Information
Management
Communication
( C...
Page 26 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Prepare for …
 Mixed Motives (=Motivation)
Page 27 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Claim
Potential benefits of Social
Software for Kno...
Page 28 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
I C
N
Resilience Efficiency Flexibility Innovation
...
Page 29 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Conclusion
 More tranparent Networking
Page 30 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Global Networks (based on comments)
Most important ...
Page 31 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(1) Openness
is a key pr...
Page 32 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Use Patterns and
Potential Benefits of Social Softw...
Page 33 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Redefining Access Rights
Different Forms of Opening...
Page 34 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(2) Authenticity
seems t...
Page 35 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networking
Information
Management
Communication
( C...
Page 36 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Authentic Knowledge Weblogs
do have more connection...
Page 37 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Consequence / Prerequisite
(3) Transparent Networks...
Page 38 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Networks
Hierarchy Markets
Forms of Coordination in...
Page 39 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Organic, Drift
Knowledge Society
Complexity
Network...
Page 40 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
• What are the interactions you
seek to create … ar...
Page 41 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,
Thank you for your attention
Siemens Aktiengesellsc...
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Wissensmanagement 4.2

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Vortrag auf der Tagung Onlinekommunikation an der Quadriga Hochschule Berlin am 2010-10-28

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Wissensmanagement 4.2

  1. 1. Copyright © Siemens AG 2010. Alle Rechte vorbehalten. Corporate TechnologyCorporate Technology Dr. Karsten Ehms Siemens AG Corporate Technology Knowledge Management Tagung Onlinekommunikation (Berlin, Quadriga Hochschule 28.10.2010) WissensManagement 4.2 Quelle Bild: quapan
  2. 2. Page 2 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Web of (Digital) AnbundanceWeb of (Digital) Abundance • Information Fragments • Functional Fractals
  3. 3. Page 3 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, SIEMENS is large, decentralized and innovative Large  > 400.000 employees worldwide  in 190 countries Decentralized  15 divisions  600 production sites Innovative  150 R&D locations in over 30 countries  56.000 patents, 7.000 inventions in 2009  „Global Network of Innovation“ Industry Divisions  Drive Technologies  Industry Automation  Building Technologies  Mobility  Lighting (OSRAM)  Industry Solutions Energy Divisions  Fossil Power Generation  Renewable Energy  Oil & Gas  Energy Service  Power Transmission  Power Distribution Healthcare Divisions  Imaging & IT  Workflow & Solutions  Diagnostics Cross-Sector Businesses: Siemens IT Solutions and Services, Siemens Financial Services, Corporate Technology digital work: B. Lindner
  4. 4. Page 4 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Siemens Blogosphere 2005 - dato 2005 2006 2007
  5. 5. Page 5 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Overview Social Software and “KM 4.2” Activities and Platforms Challenges Consequences
  6. 6. Page 6 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Knowledge Management@SIEMENS Important Milestones 1997 1999 2001 20051995 200920072003 CT Innovation field “Information & Communication” discovers KM SIEMENS Employee Portal personalized Search SIEMENS Enterprise Portal Community of Practice KM: Initiative of KM Experts First SIEMENS search engine ICM / ICN ShareNet SIEMENS wide Introduction of LiveLink A&D SharePoint Services References@BT SIEMENS Blogosphere Competence Center „Knowledge Mgmt.“ at CT Siemens Wikisphere First Innovation Jam Techno Web 2.0 Reference Process House Awarded by APQC 12/2007 Awarded by MAKE 11/2009 Central KM Office (CKM)
  7. 7. Page 7 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Knowledge Management Concepts (1997) (1995) nach Denning, Stevenach Denning, Steve Networking as s concept is missing! (2/160 in Heisig 2009)
  8. 8. Page 8 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, What to do with Social Software? McKinsey 2008
  9. 9. Page 9 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Minimalist Model for Knowledge Mgmt. (Ehms 2010)
  10. 10. Page 10 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Thesen Mit der Social Software im Web 2.0 hat sich erstmals in der Geschichte der ICT der organisationale Adoptionspfad umgekehrt.
  11. 11. Page 11 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Umkehr des Adoptions-Pfades "Die ursprünglich im privaten Bereich eingesetzten neuen Technologien wie Blogs haben den Sprung in die Unternehmen geschafft - in aller Regel verläuft der Weg in die andere Richtung", betont Bitkom- Präsident August-Wilhelm Scheer. (Scheer, zitiert in Wyllie 2008) http://www.ids- scheer.com/de/Ueber_uns/Presse/Fotos_Unternehmensgruender/16015 4.html
  12. 12. Page 12 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Implementation – “Rollout”  Offer approach  global provision  communication activities  guidelines  “cookbook”  blog100  expert podcasts  FaQ‘s  example weblogs  evolutionary approach  courage to experiment http://jeresmith.com/portfolio/images/illus-redcarpet.jpg
  13. 13. Page 13 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Siemens Cases and Platforms Open Social Software Platforms inside Siemens
  14. 14. Page 14 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Three Global Platforms – in the order of appearance Blogosphere Wikisphere TechnoWeb 2.0
  15. 15. Page 15 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Siemens on Social Media globalwiki/label/en/social+media
  16. 16. Page 16 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Siemens Blogosphere as Global Communication and Networking Platform  Personal Blogs as „Self Service“  Group/Topic Blogs  Dynamic Dashboards  RSS Feeds  Help & FaQ‘s (Weblog)  Report Abuse  Bugs & Ideas (Weblog)  Link here  Guidelines  Search
  17. 17. Page 17 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Integrated into our Global Intranet
  18. 18. Page 18 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Challenge (1) Participation Inequality
  19. 19. Page 19 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Participation Inequality – Different Levels of Activities – “90:9:1” source: useit.com
  20. 20. Page 20 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Levels of Participative Actions Also following a Power Law? Internet/Intranet readweblogs W.kommentieren W.einrichten W.pflegen Ehms 2010 33% 50% 66% 15% (3-55) comment setupaweblog continuouspart. 90 : 9 : 1 “rule”
  21. 21. Page 21 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Challenge (2) Expectations on Growth (Adoption)
  22. 22. Page 22 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Also a Power Law? Be modest when it comes to growth expectations! Quelle: Kolari, P., Finin, T., Lyons, K., Yesha, Y., Yesha, Y., Perelgut, S. & Hawkins, J. (2007). On the Structure, Properties and Utility of Internal Corporate Blogs. ICWSM, International Conference on Weblogs and Social Media. Boulder, Colorado, USA, 2007.
  23. 23. Page 23 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Challenge (3) Use Case Variety (VerwendungsOffenheit)
  24. 24. Page 24 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Variety of Use Cases – Weblogs as an Example Journalism Expert Blogs Microblogging Diaries Filter Weblogs Bookmarking Mass Media 10 Weblogs analyzed in depth 20 Purposes / Benefits  9 after „condensation“
  25. 25. Page 25 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Networking Information Management Communication ( Collaboration ) (9) fun (intrinsic motivation) and experimenting with new media (2) targeted collection of knowledge, sharing of tips (4) get feedback on ideas (6) keep and expand contacts (over distance, units, countries) (7) reach new target groups for special topics or offers (5) experience acknowledgement as an expert (8) gain insight into the global organisational context and culture (3) reflection and structuring of content and experiences (1) personal, „mobile“ collection of knowledge Social Software Volcano for Motives What Benefits do Bloggers perceive? > more: see Ehms 2010
  26. 26. Page 26 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Prepare for …  Mixed Motives (=Motivation)
  27. 27. Page 27 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Claim Potential benefits of Social Software for Knowledge Management are driven by features that drive Networking.
  28. 28. Page 28 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, I C N Resilience Efficiency Flexibility Innovation cumul. coord. organisational goals individual goals Social Software as an Instrument for Knowledge Management 2.0 share knowledge develop knowledge
  29. 29. Page 29 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Conclusion  More tranparent Networking
  30. 30. Page 30 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Global Networks (based on comments) Most important Metrics: Cross Coutry and Cross Organizational Networking Virtual contacts, based on comments were: • cross-country or cross-unit by 77% • cross-country and cross-unit by 52%. (data from April 2010)
  31. 31. Page 31 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Consequence / Prerequisite (1) Openness is a key prerequisite for the emergence of networks.
  32. 32. Page 32 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Use Patterns and Potential Benefits of Social Software (Functionalities) accessibility coupling Networking Information Management Communication Collaboration
  33. 33. Page 33 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Redefining Access Rights Different Forms of Opening Content + „public“ listing / teasers etc. + findable but unlisted (corp. search) Symbol based (URL, /1234) Object specific security („holy grail“)
  34. 34. Page 34 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Consequence / Prerequisite (2) Authenticity seems to be another prerequisite
  35. 35. Page 35 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Networking Information Management Communication ( Collaboration ) The Social Software Volcano for Weblog Cases What Real Life Use Cases emerge? > more: see Ehms 2010 [1] Expert Weblog: Technical Documentation [2] Filter Weblog: Project Management [7x] Opinion Weblog: Info Mgmt. / Lotus Notes [9x] Expert Weblog: Web Techn. / experimental [6] Topic Weblog: Clima Change / Green [5] Link-Weblog: Technical Marketing [4] Manager Weblog (Expat): Information Officer [8x] Intensive Dialoge (Expat) [3] Link Weblog: Information Management [10x] Out linking Blog Tips and Tricks
  36. 36. Page 36 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Authentic Knowledge Weblogs do have more connections 0 20 40 60 80 100 120 140 8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_ INComments OUTComments A knoweldge weblog is a digital artifact which is primarily structured in an episodic way and that makes personal knowledge observable (Ehms 2010) Ein Wissensweblog ist ein primär episodisch strukturiertes, digitales Artefakt, welches personales Wissen beobachtbar macht. (Ehms 2010)
  37. 37. Page 37 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Consequence / Prerequisite (3) Transparent Networks challenge other forms of Coordination
  38. 38. Page 38 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Networks Hierarchy Markets Forms of Coordination inside organizations
  39. 39. Page 39 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Organic, Drift Knowledge Society Complexity Networks Selections / Choices Self Organization - subjectivity - complexity experiment, fail cheap, fail early Mechanics, Determinism Industrial Society unambiguousness (panacea trap) predictable don’t fail http://www.cytosim.org/other/princeton/index.html Shifts in Control, Culture and Coordination
  40. 40. Page 40 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, • What are the interactions you seek to create … around what content/objects? • Why here at this „space“? • How do the „publishing“ Interfaces look like? Key Questions
  41. 41. Page 41 2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms, Thank you for your attention Siemens Aktiengesellschaft: Chairman of the Supervisory Board: Gerhard Cromme; Managing Board: Peter Loescher, Chairman, President and Chief Executive Officer; Wolfgang Dehen, Brigitte Ederer, Heinrich Hiesinger, Joe Kaeser, Barbara Kux, Hermann Requardt, Siegfried Russwurm, Peter Y. Solmssen; Registered offices: Berlin and Munich, Germany; Commercial registries: Berlin Charlottenburg, HRB 12300, Munich, HRB 6684; WEEE-Reg.-No. DE 23691322 Karsten Ehms Dipl.-Psych, Dr. phil. Siemens AG Corporate Technology, Knowledge Management Siemens AG, CT T IAT KDS Otto-Hahn-Ring 6 D-81730 Munich karsten.ehms@siemens.com Tel.: +49 (89) 636-55869 http://www.ct.siemens.com Publikationen etc. at http://www.ehms.net/ http://twitter.com/karstenpe/
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