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Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
Convergence culture  zallman  4pmthurs_ krishan_jake_jake
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Convergence culture zallman 4pmthurs_ krishan_jake_jake

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  • 1. By Krishan, Jake and Jake
  • 2. What is Media Convergence?  Convergence is where old and new media are incorporated into a single specific piece of work.  For example new digital devices such as Mobile phones, desktops, game consoles, etc. can be used to access the internet.
  • 3. Henry Jenkins  Henry Jenkins suggest that we are entering a media convergence were old and new media will collide, and in some cases we see that for example the Game Guitar hero has old media (the guitar) incorporated into a new media (console).  Jenkins also suggest that there will never be a “ Black Box” which will contain all media information, maybe he is referring to the internet as the box and that there will be new sources in the near future
  • 4. Social or Organic Convergence  This is were the consumer can multitasks with their media. For example the consumer could be watching TV and be on the internet checking their emails.
  • 5. Global Convergence  Is when the media contains other cultures with in it. For example a soap may show someone's religion and culture background, maybe through music This films shows how Sikh religion Conflicts with western culture.
  • 6. Economic convergence  Is basically were large companies use old and new media to their advantage by selling merchandise, or the rights of the product.  For example Daniel Radcliffe makes more money off the merchandise of Harry Potter than the actual films and Harry Potter in its self was old media made into new media.  Comic books such as Spiderman has also gone under the same route as selling merchandise than eventually making a film
  • 7. Cultural Convergence  Is when media can be viewed or experienced on different platforms, such as a film/ TV show being watched on a TV, Computer through downloading or streaming, Games consoles etc.
  • 8. Technological Convergence  This is where old media is being digitalized. For example books being turned into EBooks  Another example is most modern DVD players are capable of playing CDs and different formats of DVDs or CDs
  • 9. Summary  Media convergence is happening right now and is increasing  There are 5 different types of convergence, Social or Organic, Cultural, Economic, Global and Technological

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