The New Age of Digital Marketing
by Krishnan Parasuraman, CTO Big Data, Digital Media at IBM on Mar 29, 2012
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Today’s marketers are working feverishly to capitalize on the potential of highly insightful, yet unstructured, information being generated online. This coupled with the demands of real-time, ...
Today’s marketers are working feverishly to capitalize on the potential of highly insightful, yet unstructured, information being generated online. This coupled with the demands of real-time, rules-driven, audience-centered marketing represents a fundamental paradigm shift in how marketing is done. While the term “big data” may be fairly new, the concept is familiar to data-driven marketers who for years have been trying to run complex analytics across a deluge of structured and unstructured data flowing in from point-of-sale systems, web sites, social media, email campaigns, newsletters and many other online and offline sources.
A new study produced by strategic consulting firm Winterberry Group in conjunction with the Interactive Advertising Bureau (IAB) and sponsored by IBM, reveals top investment priorities, high impact data use cases and barriers to adoption pertaining to big data in marketing and digital media.
During this one hour webinar, we will present some of the key findings from our study which had contributions from over 175 advertising and marketing thought leaders. You will learn about the high priority use cases for today’s digital marketers, the underlying big data challenges and how some of the leaders are gearing up to address them with specific solutions.
Advertising Yield Optimization
Content Optimization & Ad Targeting
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