 Panda, Penguin and Hummingbird Algorithm
 Google Webmaster Notifications
 Updates on EMD and QDF
 Introduction of Kno...
Strategist
Content
Writer
Seo
Specialist
Technical
Expertise
 Business Case
 Governance
 Measurement
 Project Manageme...
• Market Share
• Attraction and Retention
• Trajectory Management
• Consumer Perception
• Retention Strategy
• Marketing C...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Top Level
Strategic Level
Managerial Level
Executive Level
0
1
2
3
4
5
6
7
8
9
10
Small Business
Medium Scale
Mutinationals
Agencies
Consultants
Using 10
point Scale
Awareness
Interest
Desire
Action
The AIDA model is the famous
Model In Marketing Management
Coined by Elias Lewis in 1898
...
Market Research
Customers Buyer’s Decision Competition
Content Planning
Quality Control Implementation Action
Content Mana...
“Within search results, information tied to verified online profiles
will be ranked higher than content without such verif...
Particular embodiments implement techniques for computing agent
ranks on the basis of a corpus of content signed by those ...
 5 Deep Level Categories
 Omit Traditional school
thoughts like SIC/NAICS
 Web Build Technology
 Future of Authorship
...
Via
http://www.moz.com
Via
http://www.moz.com
Via
IAcquire
Via
Mashable
43%
via MOZ 2014 Local Ranking Factors
Yelp
Zagat
CitySearch
 The Content Marketing Title
 Earned and Owned Media is on the Rise whereas
Inbound Marketing will lost its Pace
 The S...
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
Seo revolution 2014
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Seo revolution 2014

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Seo revolution 2014

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Seo revolution 2014

  1. 1.  Panda, Penguin and Hummingbird Algorithm  Google Webmaster Notifications  Updates on EMD and QDF  Introduction of Knowledge Graph By Google  Hyper Localization  Mobile, Tab Optimizations  Google Now  Google+ and +1  Authorship  In-Depth Articles  Rich snippets and Schema  Code Snippets implementation  Big Data Tools and Analytics  Death of Page Rank & Guest Blogging
  2. 2. Strategist Content Writer Seo Specialist Technical Expertise  Business Case  Governance  Measurement  Project Management  Content Strategy Lite  Tactical Strategy  Strategic content  Meta Management  Copywriting  Content Navigation  Asset Optimization  Local SEO  Mobile SEO  Video SEO  Social Media  CMS and Hosting  Page Speed  Code Asset Optimization  Markup Implementation  Code Implementation  Content Implementation
  3. 3. • Market Share • Attraction and Retention • Trajectory Management • Consumer Perception • Retention Strategy • Marketing Channels • Budget Decesions • Inbound & Outbound Sourcing • Department Management • Vendor Handling • Resource Control • Communication • Departmental Individuals • Executive Management
  4. 4. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Top Level Strategic Level Managerial Level Executive Level
  5. 5. 0 1 2 3 4 5 6 7 8 9 10 Small Business Medium Scale Mutinationals Agencies Consultants Using 10 point Scale
  6. 6. Awareness Interest Desire Action The AIDA model is the famous Model In Marketing Management Coined by Elias Lewis in 1898 via Wikipedia
  7. 7. Market Research Customers Buyer’s Decision Competition Content Planning Quality Control Implementation Action Content Management Creation Integration Engagement Earned Media Paid Media Owned Media
  8. 8. “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance”
  9. 9. Particular embodiments implement techniques for computing agent ranks on the basis of a corpus of content signed by those agents, where the corpus optionally contains explicit links among documents and signed content. The agent ranks can optionally also be calculated relative to search terms or categories of search terms. For example, search terms (or structured collections of search terms, i.e., queries) can be classified into topics, e.g., sports or medical specialties, and an agent can have a different rank with respect to each topic. http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO %2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110289095%22.PGNR.&OS=DN/20110289095&RS=DN/20110289095 Source
  10. 10.  5 Deep Level Categories  Omit Traditional school thoughts like SIC/NAICS  Web Build Technology  Future of Authorship https://developers.google.com/adwords/api/docs/appendix/productsservices Source
  11. 11. Via http://www.moz.com
  12. 12. Via http://www.moz.com
  13. 13. Via IAcquire
  14. 14. Via Mashable
  15. 15. 43% via MOZ 2014 Local Ranking Factors
  16. 16. Yelp Zagat CitySearch
  17. 17.  The Content Marketing Title  Earned and Owned Media is on the Rise whereas Inbound Marketing will lost its Pace  The Strategic Content Combined with Customer Segmentation and Targeting the Niche will play a definitive role  Google will Undergo Deeper SERP Integration  Wide array of Knowledge will murder Old SEO Tactics.
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