Seo revolution 2014
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Seo revolution 2014

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Seo revolution 2014

Seo revolution 2014

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Seo revolution 2014 Seo revolution 2014 Presentation Transcript

  •  Panda, Penguin and Hummingbird Algorithm  Google Webmaster Notifications  Updates on EMD and QDF  Introduction of Knowledge Graph By Google  Hyper Localization  Mobile, Tab Optimizations  Google Now  Google+ and +1  Authorship  In-Depth Articles  Rich snippets and Schema  Code Snippets implementation  Big Data Tools and Analytics  Death of Page Rank & Guest Blogging
  • Strategist Content Writer Seo Specialist Technical Expertise  Business Case  Governance  Measurement  Project Management  Content Strategy Lite  Tactical Strategy  Strategic content  Meta Management  Copywriting  Content Navigation  Asset Optimization  Local SEO  Mobile SEO  Video SEO  Social Media  CMS and Hosting  Page Speed  Code Asset Optimization  Markup Implementation  Code Implementation  Content Implementation
  • • Market Share • Attraction and Retention • Trajectory Management • Consumer Perception • Retention Strategy • Marketing Channels • Budget Decesions • Inbound & Outbound Sourcing • Department Management • Vendor Handling • Resource Control • Communication • Departmental Individuals • Executive Management
  • 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Top Level Strategic Level Managerial Level Executive Level
  • 0 1 2 3 4 5 6 7 8 9 10 Small Business Medium Scale Mutinationals Agencies Consultants Using 10 point Scale
  • Awareness Interest Desire Action The AIDA model is the famous Model In Marketing Management Coined by Elias Lewis in 1898 via Wikipedia
  • Market Research Customers Buyer’s Decision Competition Content Planning Quality Control Implementation Action Content Management Creation Integration Engagement Earned Media Paid Media Owned Media
  • “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance”
  • Particular embodiments implement techniques for computing agent ranks on the basis of a corpus of content signed by those agents, where the corpus optionally contains explicit links among documents and signed content. The agent ranks can optionally also be calculated relative to search terms or categories of search terms. For example, search terms (or structured collections of search terms, i.e., queries) can be classified into topics, e.g., sports or medical specialties, and an agent can have a different rank with respect to each topic. http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO %2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110289095%22.PGNR.&OS=DN/20110289095&RS=DN/20110289095 Source
  •  5 Deep Level Categories  Omit Traditional school thoughts like SIC/NAICS  Web Build Technology  Future of Authorship https://developers.google.com/adwords/api/docs/appendix/productsservices Source
  • Via http://www.moz.com
  • Via http://www.moz.com
  • Via IAcquire
  • Via Mashable
  • 43% via MOZ 2014 Local Ranking Factors
  • Yelp Zagat CitySearch
  •  The Content Marketing Title  Earned and Owned Media is on the Rise whereas Inbound Marketing will lost its Pace  The Strategic Content Combined with Customer Segmentation and Targeting the Niche will play a definitive role  Google will Undergo Deeper SERP Integration  Wide array of Knowledge will murder Old SEO Tactics.