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Assumptions~~~~~~~~~~~~~~~~~~~~~~~
Assumptions   How to validate~~            ~~~~~~~~~~~~       ~~~~~~            ~~~~~~~~          ~~~~~~~~           ~~~~~...
Build     BuildMeasure   Measure Learn     Learn
Assumptions√    ~√    ~~~~~~~√    ~~√    ~~~~√    ~~~    ~~~~~
DESIGN ISHow it LOOKS...How it WORKS...
Booster rockets!
BUILDING ADESIGN TEAMa practical guide for startups
TEAMCULTURE
RELAXthis is my day job
TEAM ?CULTURE
Who to hire?
Skills
Skills   Skills
So much diversity!
Visual      ResearchInteraction     Dev  Voice       Product
EXAMPLE   N/A              Research  VisualInteraction      Dev  Voice       Product
EXAMPLE   N/A              Research  Visual                 OKInteraction                 Dev  Voice       Product
SKILL-FIRSTRECRUITING
TEAM          ?CULTURE
NOW HIRING!     Required skills:  Visual       ResearchInteraction        Dev  Voice         Product
Unicorn(they do exist!)
TEAM PLAY!
HIRE FOR COVERAGE
TEAM          ?CULTURE
SOURCINGHow do you find?
EVALUATINGHow do you interview?
SELLINGHow you close?
GET A DESIGNADVISORACT FAST!!!
TEAMCULTURE ?
Insert disk 2...
How do you createa culture of design?
BACK IN TIME!
Software in the 80sDEV            TEST
quality is everybody’s job     DEV + TESTING
PRESENT DAY
DEV   DESIGN
How do we get un-stuck? DEV            DESIGN
Designerswho code                   Developers                           who design            DESIGN                     ...
DESIGN ISEVERYBODY’S    JOB
TEAMCULTURE          ?
Creative Commons flickr.com/photos/fish2000/266301780
CritiqueStorytelling
ENCOURAGEDESIGN LITERACY
TEAMCULTURE          ?
Org Structure?
DESIGN     ENGINEERING         PRODUCT
VALV E
CULTIVATETRIFORCE!
TEAMCULTURE
Insert disk 3...
thanks! twitter: @kowitz  DesignStaff.orgGoogleVentures.com
>
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
Building a Design Team
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Building a Design Team

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A Practical Guide for Startups.
Presented at True University, June 12, 2012.

The first half of the presentation covers how to hire a designer at a startup. The slides are fairly sparse, so read more on designstaff.org

The second half start to talk about some ideas I've had about how to build a design culture in a startup. Stay tuned for more articles on this topic...

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Transcript of "Building a Design Team"

  1. 1. >
  2. 2. Assumptions~~~~~~~~~~~~~~~~~~~~~~~
  3. 3. Assumptions How to validate~~ ~~~~~~~~~~~~ ~~~~~~ ~~~~~~~~ ~~~~~~~~ ~~~~~~~~~ ~~~~
  4. 4. Build BuildMeasure Measure Learn Learn
  5. 5. Assumptions√ ~√ ~~~~~~~√ ~~√ ~~~~√ ~~~ ~~~~~
  6. 6. DESIGN ISHow it LOOKS...How it WORKS...
  7. 7. Booster rockets!
  8. 8. BUILDING ADESIGN TEAMa practical guide for startups
  9. 9. TEAMCULTURE
  10. 10. RELAXthis is my day job
  11. 11. TEAM ?CULTURE
  12. 12. Who to hire?
  13. 13. Skills
  14. 14. Skills Skills
  15. 15. So much diversity!
  16. 16. Visual ResearchInteraction Dev Voice Product
  17. 17. EXAMPLE N/A Research VisualInteraction Dev Voice Product
  18. 18. EXAMPLE N/A Research Visual OKInteraction Dev Voice Product
  19. 19. SKILL-FIRSTRECRUITING
  20. 20. TEAM ?CULTURE
  21. 21. NOW HIRING! Required skills: Visual ResearchInteraction Dev Voice Product
  22. 22. Unicorn(they do exist!)
  23. 23. TEAM PLAY!
  24. 24. HIRE FOR COVERAGE
  25. 25. TEAM ?CULTURE
  26. 26. SOURCINGHow do you find?
  27. 27. EVALUATINGHow do you interview?
  28. 28. SELLINGHow you close?
  29. 29. GET A DESIGNADVISORACT FAST!!!
  30. 30. TEAMCULTURE ?
  31. 31. Insert disk 2...
  32. 32. How do you createa culture of design?
  33. 33. BACK IN TIME!
  34. 34. Software in the 80sDEV TEST
  35. 35. quality is everybody’s job DEV + TESTING
  36. 36. PRESENT DAY
  37. 37. DEV DESIGN
  38. 38. How do we get un-stuck? DEV DESIGN
  39. 39. Designerswho code Developers who design DESIGN DEV
  40. 40. DESIGN ISEVERYBODY’S JOB
  41. 41. TEAMCULTURE ?
  42. 42. Creative Commons flickr.com/photos/fish2000/266301780
  43. 43. CritiqueStorytelling
  44. 44. ENCOURAGEDESIGN LITERACY
  45. 45. TEAMCULTURE ?
  46. 46. Org Structure?
  47. 47. DESIGN ENGINEERING PRODUCT
  48. 48. VALV E
  49. 49. CULTIVATETRIFORCE!
  50. 50. TEAMCULTURE
  51. 51. Insert disk 3...
  52. 52. thanks! twitter: @kowitz DesignStaff.orgGoogleVentures.com
  53. 53. >

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