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The UX of TV

by Experience Director  at Razorfish on Aug 23, 2012

  • 41,081 views

Razorfish designers Kyle Outlaw & Ed Mansfield present the challenges and opportunities for user experience professionals in what is known as the "connected TV" space. ...

Razorfish designers Kyle Outlaw & Ed Mansfield present the challenges and opportunities for user experience professionals in what is known as the "connected TV" space.

First, they will aim to establish connected TV as a disruptive technology that is just in its beginning stages. They'll describe what connected TV is (and isn’t) and then get into some statistics on device, apps and online video usage in order to demonstrate – after many years of hype – that web-TV convergence is finally happening. They'll discuss the big players in this area such as Xbox, Google, Roku, Samsung, and the features they support in addition to some visions of what Apple might do in this space. And they'll summarize key trends to watch including new interfaces, social television and second screen viewing, among others.

Kyle & Ed will also discuss how UX professionals can prepare for this new frontier through cross-disciplinary knowledge sharing, investing in technology and partnerships, and most importantly by designing proof-of-concept prototypes. They'll conclude by talking about some key design considerations for connected TV, such as designing for the 10-foot experience, second screen and smartphone interaction, responsive design, apps versus TV-optimized websites, optimizing content for branded channels and more.

This talk is appropriate for anyone interested in learning about recent developments in the connected TV space, and wants to understand both the challenges and opportunities for user experience professionals.

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14 of 4 previous next Post a comment

  • koutlaw Kyle Outlaw, Experience Director at Razorfish @BrunoFlaven Thank you very much for the kind words Bruno! I enjoyed reading your article as well. 12 months ago
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  • dedevillela Dedé Villela, Sócio-Diretor at Alpha Comunicação Ltda. I believe in Social/Connected TV! Everybody watching what they want, when they want, sharing channels, movies, shows, live events... all this in real time with gestures or using their smartphones or tablets as second screens... it's already happening, and that's the way! 1 year ago
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  • BrunoFlaven Bruno Flaven I found your presentation on connected TV very inspiring. I have written in French an article on your LeanUX approach and made 3 different libraries (OmniGraffle, Balsamiq and Axure) available for download to help people to wireframe application foe Google TV based on what you have explained. It has been a true call to action, thanks to both of you. http://bit.ly/WDjMkf 1 year ago
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  • ChrisBoese Chris Boese, Experience Designer at Razorfish Great work, guys. This is really important stuff! 1 year ago
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