Life After the iPhone SXSW '08

Life after the iPhone

Life after the iPhone The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.

Kate Ryan Moderator
Content manager and strategist
Digital media, enterprise consulting environments
CitySearch, Yahoo!, Tourism Australia
Senior Content Strategist at Avenue A | Razorfish, NY
Based in Sydney, AU

Panelists: Karen Kaushansky, Senior UX Engineer, TellMe (Microsoft) Scott Jenson, Mobile UI Manager, Google Loic Maestracci, Director of Marketing, Groove Mobile Kyle Outlaw, Senior Information Architect, Avenue A | Razorfish

But first…some iPhone Fun Facts
The iPhone features represent 200 patent filings by Apple
Apple’s negotiations with Cingular (now AT&T) took approximately a year
AT&T gets 5 years exclusivity, 10% of sales, slice of revenue
Apple gets $10 a month from every AT&T bill
$150 million was spent building the iPhone
Apple built models of human heads to test radiation emission
Sources: Digitalbeat.com, Wired; “The Untold Story: How the iPhone Blew up the Wireless Indusry”

Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund”

Apple to allow VOIP over Wi-Fi

Karen Kaushansky Panelist
Senior UX Engineer, Tellme (Microsoft)
12 years in speech recognition industry
Financial and consumer applications
Traditional IVR telephony, Voice-in data-out apps
Currently integrating speech applications into automobiles
Enjoys designing ways to outsmart ‘smartphones’

Input/Output To talk… To read…

Scott Jenson Panelist
Mobile UI manager at Google
XHTML, AJAX, mobile java applications
20 years user interface design and strategic planning
Worked at Apple (System 7, Newton, Apple HI guidelines)
Director of Symbian’s DesignLab
VP of Product Design, Cognima Ltd. (UK)

Loic Maestracci Panelist
Director of Marketing, Groove Mobile (LA)
Content licensing, management and marketing with record labels
Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France
Interest in music experience on mobile

Mobile User Experience a mobile music perspective Loïc Maestracci, Director of Marketing

About
Groove Mobile has been a leader in mobile music services since 2004
Launched first mobile music store in the US with Sprint
Powers 80% of mobile music market in the UK with 3
Award-winning mobile recommendation engine

UX Challenges for Mobile Music
Large catalog vs small real estate
2M tracks + 30K realtones + 10K videos
vs 200x 170 pixels
Interactive experience
Discovery + Download + Playback + Share
Handset specifications
WAP vs client
3G penetration

Kyle Outlaw Panelist
Interaction designer and information architect
Rich Internet Applications for web and emerging mobile internet
Research and development of mobile applications, Avenue A | Razorfish Innovation Lab
Graduate School at NYU’s Interactive Telecommunication Program
Digitaldesignblog.com

UX and Innovation

Thank you.

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Life After the iPhone SXSW '08

by Kyle Outlaw on Mar 23, 2009

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Life After the iPhone SXSW ’08 — Presentation Transcript