Life after the  iPhone
Life after the  iPhone The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing...
<ul><li>Kate Ryan   Moderator </li></ul><ul><li>Content manager and strategist </li></ul><ul><li>Digital media, enterprise...
Panelists: Karen Kaushansky,  Senior UX Engineer, TellMe (Microsoft) Scott Jenson, Mobile UI Manager, Google Loic Maestrac...
<ul><li>But first…some  iPhone Fun Facts </li></ul><ul><li>The iPhone features represent 200 patent filings by Apple </li>...
<ul><li>But first…some  iPhone Fun Facts </li></ul><ul><li>Venture capitalist firm Kleiner Perkins Caufield & Byers   have...
<ul><li>But first…some  iPhone Fun Facts </li></ul><ul><li>Apple to allow VOIP over Wi-Fi </li></ul>
<ul><li>Karen Kaushansky   Panelist </li></ul><ul><li>Senior UX Engineer, Tellme (Microsoft) </li></ul><ul><li>12 years in...
Input/Output To talk… To read…
 
<ul><li>Scott Jenson   Panelist </li></ul><ul><li>Mobile UI manager at Google </li></ul><ul><li>XHTML, AJAX, mobile java a...
<ul><li>Loic Maestracci   Panelist </li></ul><ul><li>Director of Marketing, Groove Mobile (LA) </li></ul><ul><li>Content l...
Mobile User Experience a mobile music perspective Loïc Maestracci, Director of Marketing
About <ul><li>Groove Mobile has been a leader in mobile music services since 2004 </li></ul><ul><li>Launched first mobile ...
UX Challenges for Mobile Music  <ul><li>Large catalog vs small real estate </li></ul><ul><ul><li>2M tracks + 30K realtones...
<ul><li>Kyle Outlaw   Panelist </li></ul><ul><li>Interaction designer and information architect </li></ul><ul><li>Rich Int...
UX and Innovation
UX and Innovation
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Life After the iPhone SXSW '08

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The iPhone may be the most disruptive technology this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.

Kate Ryan (Independent), Scott Jenson (Google), Karen Kaushansky (Tellme), Loic Maestracci (Groove Mobile), Kyle Outlaw (Razorfish)

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  • it took $150 million to build, they sell for it $300 bucks and it has generated over a billion dollars for apple....wow! http://brillianthacker.com
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  • Kyle mentions that this presentation is just an overview…not solutions to mobile problems Embrace as new tools for innovation
  • Life After the iPhone SXSW '08

    1. Life after the iPhone
    2. Life after the iPhone The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.
    3. <ul><li>Kate Ryan Moderator </li></ul><ul><li>Content manager and strategist </li></ul><ul><li>Digital media, enterprise consulting environments </li></ul><ul><li>CitySearch, Yahoo!, Tourism Australia </li></ul><ul><li>Senior Content Strategist at Avenue A | Razorfish, NY </li></ul><ul><li>Based in Sydney, AU </li></ul>
    4. Panelists: Karen Kaushansky, Senior UX Engineer, TellMe (Microsoft) Scott Jenson, Mobile UI Manager, Google Loic Maestracci, Director of Marketing, Groove Mobile Kyle Outlaw, Senior Information Architect, Avenue A | Razorfish
    5. <ul><li>But first…some iPhone Fun Facts </li></ul><ul><li>The iPhone features represent 200 patent filings by Apple </li></ul><ul><li>Apple’s negotiations with Cingular (now AT&T) took approximately a year </li></ul><ul><li>AT&T gets 5 years exclusivity, 10% of sales, slice of revenue </li></ul><ul><li>Apple gets $10 a month from every AT&T bill </li></ul><ul><li>$150 million was spent building the iPhone </li></ul><ul><li>Apple built models of human heads to test radiation emission </li></ul>Sources: Digitalbeat.com, Wired; “The Untold Story: How the iPhone Blew up the Wireless Indusry”
    6. <ul><li>But first…some iPhone Fun Facts </li></ul><ul><li>Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund” </li></ul>
    7. <ul><li>But first…some iPhone Fun Facts </li></ul><ul><li>Apple to allow VOIP over Wi-Fi </li></ul>
    8. <ul><li>Karen Kaushansky Panelist </li></ul><ul><li>Senior UX Engineer, Tellme (Microsoft) </li></ul><ul><li>12 years in speech recognition industry </li></ul><ul><li>Financial and consumer applications </li></ul><ul><li>Traditional IVR telephony, Voice-in data-out apps </li></ul><ul><li>Currently integrating speech applications into automobiles </li></ul><ul><li>Enjoys designing ways to outsmart ‘smartphones’ </li></ul>
    9. Input/Output To talk… To read…
    10.  
    11. <ul><li>Scott Jenson Panelist </li></ul><ul><li>Mobile UI manager at Google </li></ul><ul><li>XHTML, AJAX, mobile java applications </li></ul><ul><li>20 years user interface design and strategic planning </li></ul><ul><li>Worked at Apple (System 7, Newton, Apple HI guidelines) </li></ul><ul><li>Director of Symbian’s DesignLab </li></ul><ul><li>VP of Product Design, Cognima Ltd. (UK) </li></ul>
    12. <ul><li>Loic Maestracci Panelist </li></ul><ul><li>Director of Marketing, Groove Mobile (LA) </li></ul><ul><li>Content licensing, management and marketing with record labels </li></ul><ul><li>Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France </li></ul><ul><li>Interest in music experience on mobile </li></ul>
    13. Mobile User Experience a mobile music perspective Loïc Maestracci, Director of Marketing
    14. About <ul><li>Groove Mobile has been a leader in mobile music services since 2004 </li></ul><ul><li>Launched first mobile music store in the US with Sprint </li></ul><ul><li>Powers 80% of mobile music market in the UK with 3 </li></ul><ul><li>Award-winning mobile recommendation engine </li></ul>
    15. UX Challenges for Mobile Music <ul><li>Large catalog vs small real estate </li></ul><ul><ul><li>2M tracks + 30K realtones + 10K videos </li></ul></ul><ul><ul><li>vs 200x 170 pixels </li></ul></ul><ul><li>Interactive experience </li></ul><ul><ul><li>Discovery + Download + Playback + Share </li></ul></ul><ul><li>Handset specifications </li></ul><ul><ul><li>WAP vs client </li></ul></ul><ul><li>3G penetration </li></ul>
    16. <ul><li>Kyle Outlaw Panelist </li></ul><ul><li>Interaction designer and information architect </li></ul><ul><li>Rich Internet Applications for web and emerging mobile internet </li></ul><ul><li>Research and development of mobile applications, Avenue A | Razorfish Innovation Lab </li></ul><ul><li>Graduate School at NYU’s Interactive Telecommunication Program </li></ul><ul><li>Digitaldesignblog.com </li></ul>
    17. UX and Innovation
    18. UX and Innovation
    19. Thank you.

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