Life after the iPhone

Life after the iPhone The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.

Kate Ryan Moderator Content manager and strategist Digital media, enterprise consulting environments CitySearch, Yahoo!, Tourism Australia Senior Content Strategist at Avenue A | Razorfish, NY Based in Sydney, AU

Kate Ryan Moderator

Content manager and strategist

Digital media, enterprise consulting environments

CitySearch, Yahoo!, Tourism Australia

Senior Content Strategist at Avenue A | Razorfish, NY

Based in Sydney, AU

Panelists: Karen Kaushansky, Senior UX Engineer, TellMe (Microsoft) Scott Jenson, Mobile UI Manager, Google Loic Maestracci, Director of Marketing, Groove Mobile Kyle Outlaw, Senior Information Architect, Avenue A | Razorfish

But first…some iPhone Fun Facts The iPhone features represent 200 patent filings by Apple Apple’s negotiations with Cingular (now AT&T) took approximately a year AT&T gets 5 years exclusivity, 10% of sales, slice of revenue Apple gets $10 a month from every AT&T bill $150 million was spent building the iPhone Apple built models of human heads to test radiation emission Sources: Digitalbeat.com, Wired; “The Untold Story: How the iPhone Blew up the Wireless Indusry”

But first…some iPhone Fun Facts

The iPhone features represent 200 patent filings by Apple

Apple’s negotiations with Cingular (now AT&T) took approximately a year

AT&T gets 5 years exclusivity, 10% of sales, slice of revenue

Apple gets $10 a month from every AT&T bill

$150 million was spent building the iPhone

Apple built models of human heads to test radiation emission

But first…some iPhone Fun Facts Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund”

But first…some iPhone Fun Facts

Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund”

But first…some iPhone Fun Facts Apple to allow VOIP over Wi-Fi

But first…some iPhone Fun Facts

Apple to allow VOIP over Wi-Fi

Karen Kaushansky Panelist Senior UX Engineer, Tellme (Microsoft) 12 years in speech recognition industry Financial and consumer applications Traditional IVR telephony, Voice-in data-out apps Currently integrating speech applications into automobiles Enjoys designing ways to outsmart ‘smartphones’

Karen Kaushansky Panelist

Senior UX Engineer, Tellme (Microsoft)

12 years in speech recognition industry

Financial and consumer applications

Traditional IVR telephony, Voice-in data-out apps

Currently integrating speech applications into automobiles

Enjoys designing ways to outsmart ‘smartphones’

Input/Output To talk… To read…

Scott Jenson Panelist Mobile UI manager at Google XHTML, AJAX, mobile java applications 20 years user interface design and strategic planning Worked at Apple (System 7, Newton, Apple HI guidelines) Director of Symbian’s DesignLab VP of Product Design, Cognima Ltd. (UK)

Scott Jenson Panelist

Mobile UI manager at Google

XHTML, AJAX, mobile java applications

20 years user interface design and strategic planning

Worked at Apple (System 7, Newton, Apple HI guidelines)

Director of Symbian’s DesignLab

VP of Product Design, Cognima Ltd. (UK)

Loic Maestracci Panelist Director of Marketing, Groove Mobile (LA) Content licensing, management and marketing with record labels Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France Interest in music experience on mobile

Loic Maestracci Panelist

Director of Marketing, Groove Mobile (LA)

Content licensing, management and marketing with record labels

Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France

Interest in music experience on mobile

Mobile User Experience a mobile music perspective Loïc Maestracci, Director of Marketing

About Groove Mobile has been a leader in mobile music services since 2004 Launched first mobile music store in the US with Sprint Powers 80% of mobile music market in the UK with 3 Award-winning mobile recommendation engine

Groove Mobile has been a leader in mobile music services since 2004

Launched first mobile music store in the US with Sprint

Powers 80% of mobile music market in the UK with 3

Award-winning mobile recommendation engine

UX Challenges for Mobile Music Large catalog vs small real estate 2M tracks + 30K realtones + 10K videos vs 200x 170 pixels Interactive experience Discovery + Download + Playback + Share Handset specifications WAP vs client 3G penetration

Large catalog vs small real estate

2M tracks + 30K realtones + 10K videos

vs 200x 170 pixels

Interactive experience

Discovery + Download + Playback + Share

Handset specifications

WAP vs client

3G penetration

Kyle Outlaw Panelist Interaction designer and information architect Rich Internet Applications for web and emerging mobile internet Research and development of mobile applications, Avenue A | Razorfish Innovation Lab Graduate School at NYU’s Interactive Telecommunication Program Digitaldesignblog.com

Kyle Outlaw Panelist

Interaction designer and information architect

Rich Internet Applications for web and emerging mobile internet

Research and development of mobile applications, Avenue A | Razorfish Innovation Lab

Graduate School at NYU’s Interactive Telecommunication Program

Digitaldesignblog.com

UX and Innovation

UX and Innovation

Thank you.