THE PHILIPPINESGoing blogging, going socialBY TONYO CRUZ
12th biggest country in the world, in terms of population103,775,002 Filipinos
• 7th in Asia in terms of number of netizens (2011)35,000,000 Netizens
8th biggest Facebook population in the world29,862,300 Facebook users
10th biggest Twitter population, by country (2012)9,500,000 Twitter users
80,000,000 mobile phone users
World’s texting capital2 billion text messages
Now has more categories, and with awards ceremonies for Visayas andMindanao, apart from the national awardsPhilippine Blog...
Longest-running annual bloggers’ education eventiBlog Summit
Cebu Bloggers Society
Mindanao Bloggers Summit
Mindanao Bloggers
Cebu Blog Camp
Overseas Filipino bloggers
Citizen journalism
Citizen journalism
Soccsksargen Bloggers
VBS
Blogfest Soccsksargen
Twitter MeetUps
Social Good Summit 2012
Social Media Day 2012
Challenges
•   Ethics issues•   Conflicts with mainstream media•   Copyright and intellectual property issues•   Cliques•   Payola•  ...
• Niche blogging• Bloggers, blogging going social• Recognition and accreditation as media• Growing role as influencers for...
Social networking in the Philippines
Social networking in the Philippines
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Social networking in the Philippines

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This presentation was made by Tonyo Cruz, social media strategist from the Philippines at BlogFestAsia 2012: http://2012.blogfest.asia

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Social networking in the Philippines

  1. 1. THE PHILIPPINESGoing blogging, going socialBY TONYO CRUZ
  2. 2. 12th biggest country in the world, in terms of population103,775,002 Filipinos
  3. 3. • 7th in Asia in terms of number of netizens (2011)35,000,000 Netizens
  4. 4. 8th biggest Facebook population in the world29,862,300 Facebook users
  5. 5. 10th biggest Twitter population, by country (2012)9,500,000 Twitter users
  6. 6. 80,000,000 mobile phone users
  7. 7. World’s texting capital2 billion text messages
  8. 8. Now has more categories, and with awards ceremonies for Visayas andMindanao, apart from the national awardsPhilippine Blog Awards
  9. 9. Longest-running annual bloggers’ education eventiBlog Summit
  10. 10. Cebu Bloggers Society
  11. 11. Mindanao Bloggers Summit
  12. 12. Mindanao Bloggers
  13. 13. Cebu Blog Camp
  14. 14. Overseas Filipino bloggers
  15. 15. Citizen journalism
  16. 16. Citizen journalism
  17. 17. Soccsksargen Bloggers
  18. 18. VBS
  19. 19. Blogfest Soccsksargen
  20. 20. Twitter MeetUps
  21. 21. Social Good Summit 2012
  22. 22. Social Media Day 2012
  23. 23. Challenges
  24. 24. • Ethics issues• Conflicts with mainstream media• Copyright and intellectual property issues• Cliques• Payola• Cybercrime LawChallenges
  25. 25. • Niche blogging• Bloggers, blogging going social• Recognition and accreditation as media• Growing role as influencers for causes, gov’t, business• Bloggers programs from growing number of industries and govt offices• Citizen journalismLessons and gains

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