Multimedia storytelling at blogfest

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This presentation was made by Jeremiah Foo, journalism professor from Shantou University.

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Multimedia storytelling at blogfest

  1. 1. multimedia making it to work for you.Sunday, 4 November, 12
  2. 2. learning from experience.Sunday, 4 November, 12
  3. 3. high-tech mixed media is multimedia “mixed media” with a high- tech twist?Sunday, 4 November, 12
  4. 4. In the traditional sense, multimedia for the computer naturally means it makes sound. If you bought a computer with multimedia capability, it normally means they came with a pair of speakers.Sunday, 4 November, 12
  5. 5. visual storytelling doesn’t need to be high tech or comes with sound.Sunday, 4 November, 12
  6. 6. case studiesSunday, 4 November, 12
  7. 7. clutter is badSunday, 4 November, 12
  8. 8. Sunday, 4 November, 12
  9. 9. simple is sweetSunday, 4 November, 12
  10. 10. Sunday, 4 November, 12
  11. 11. to the point is even betterSunday, 4 November, 12
  12. 12. Sunday, 4 November, 12
  13. 13. Creating a multimedia- enhanced blog is not as difficult as it sounds.Sunday, 4 November, 12
  14. 14. good multimedia begins with a great story to tell.Sunday, 4 November, 12
  15. 15. but HOW?Sunday, 4 November, 12
  16. 16. good multimedia • According to web design and usability guru Jakob Nielsen: • Users do not read on the Web; instead they scan the pages, trying to pick out a few sentences or even parts of sentences to get the information they want • Users do not like long, scrolling pages: they prefer the text to be short and to the point • Users detest anything that seems like marketing fluff or overly hyped language ("marketese") and prefer factual information.Sunday, 4 November, 12
  17. 17. writing for the web: • Know your audience • Is the content relevant to your readers? • Do readers really want this information? • Define the ‘form(s)’ • Interactive: graphics and other elements • Slideshows: with or without audio • Polls/Surveys, • Write Visually • Use bulleted lists, numbered lists and Tables • Include pictures and other graphicsSunday, 4 November, 12
  18. 18. writing for the web: • Make it ‘tight and bright’ • Use the 5 Ws, but really remember to the ‘So what?’ • Explain why I should care • Poynter says: “Banish gray” • ‘Scannability’ and ‘Splitability’ • Linking is OKSunday, 4 November, 12
  19. 19. Here’s HOWSunday, 4 November, 12
  20. 20. Tools: • Flash • Video • Images • Hyperlinked-Text • Interactive panels • Geotagged contentSunday, 4 November, 12
  21. 21. Sunday, 4 November, 12
  22. 22. Choose your tools: use of slideshows may sometimes be better than videos.Sunday, 4 November, 12
  23. 23. Sunday, 4 November, 12
  24. 24. Sunday, 4 November, 12
  25. 25. know thyself and be rewarded.Sunday, 4 November, 12
  26. 26. Show your strengths, not your weaknesses. • If you are good at writing, keep your multimedia storytelling text-centric. • If you are good at photography, perhaps some slideshows can come in handy. • If you are good at videography, video is a great way to entertain and inform. • but... if you are the Government?Sunday, 4 November, 12
  27. 27. the Web browser: your Product Viewport.Sunday, 4 November, 12
  28. 28. okay, your have the content. what about the design?Sunday, 4 November, 12
  29. 29. first: The User InterfaceSunday, 4 November, 12
  30. 30. Sunday, 4 November, 12
  31. 31. do you want to be a book online?Sunday, 4 November, 12
  32. 32. Sunday, 4 November, 12
  33. 33. versusSunday, 4 November, 12
  34. 34. then, Choose Your Colour Scheme with care.Sunday, 4 November, 12
  35. 35. Sunday, 4 November, 12
  36. 36. meet the new black: white spaces.Sunday, 4 November, 12
  37. 37. Sunday, 4 November, 12
  38. 38. Sunday, 4 November, 12
  39. 39. How does your audience interact with you?Sunday, 4 November, 12
  40. 40. Sunday, 4 November, 12
  41. 41. hands on is good.Sunday, 4 November, 12
  42. 42. interact with charts.Sunday, 4 November, 12
  43. 43. tags: USE YOUR FRIENDS!Sunday, 4 November, 12
  44. 44. Sunday, 4 November, 12
  45. 45. next: keep your context loud and clear.Sunday, 4 November, 12
  46. 46. don’t pretend to be something you are not.Sunday, 4 November, 12
  47. 47. when words are beyond you, diagrams are good.Sunday, 4 November, 12
  48. 48. Sunday, 4 November, 12
  49. 49. video works.Sunday, 4 November, 12
  50. 50. “so, you think you know Final Cut Pro?” video is harder than it looks.Sunday, 4 November, 12
  51. 51. Sunday, 4 November, 12
  52. 52. Humour works even better.Sunday, 4 November, 12
  53. 53. Sunday, 4 November, 12
  54. 54. the future: What about GPS?Sunday, 4 November, 12
  55. 55. Sunday, 4 November, 12
  56. 56. Sunday, 4 November, 12
  57. 57. Sunday, 4 November, 12
  58. 58. keep innovating.Sunday, 4 November, 12
  59. 59. find new ways to express yourself.Sunday, 4 November, 12
  60. 60. discover new ways to interact with your audience.Sunday, 4 November, 12
  61. 61. mobile network: pushing content to your audience without being “pushy”.Sunday, 4 November, 12
  62. 62. cloak yourself with sweetener.Sunday, 4 November, 12
  63. 63. convergence is here and now.Sunday, 4 November, 12
  64. 64. good multimedia is... • making use of the web interface to interact with your audience. • able to communicate effectively with various forms of media. • able to inform and entertain. • able to be straight to the point. • context, context, context!Sunday, 4 November, 12
  65. 65. *do not multimedia for multimedia sake*Sunday, 4 November, 12
  66. 66. because you can doesn’t mean you should.Sunday, 4 November, 12
  67. 67. end of the day,Sunday, 4 November, 12
  68. 68. it’s about your product.Sunday, 4 November, 12
  69. 69. Questions?Sunday, 4 November, 12

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