LIVERPOOL RETAIL INDIA LIMITED<br />Status in Style<br />LIVERPOOL RETAIL INDIA LIMITED<br />
Liverpool Corporate House<br />Liverpool <br />Reception<br />
LIVERPOOL RETAIL INDIA LIMITED<br />AGENDA<br />Vision<br />Indian Apparel Retail Industry<br />Growth Drivers Of Retail I...
LIVERPOOL RETAIL INDIA LIMITED<br />VISION STATEMENT<br />Common Man Reach<br />Quality product at affordable prices <br /...
LIVERPOOL RETAIL INDIA LIMITED<br />INDIAN APPAREL RETAIL INDUSTRY<br />India, the second fastest growing economy<br />App...
LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Changing Demographic Profile<br />More than 65%...
LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Urbanization<br />Organized retail more success...
LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Consumer Spending<br />Higher aspiration values...
LIVERPOOL RETAIL INDIA LIMITED<br />BRANDED PRODUCTS – INCREASING SHARE<br />23 Major players operating in Branded Segment...
RETAIL APPAREL BRANDS IN INDIA<br />
Liverpool Store<br />
Barcelona Store<br />
KIDS WEAR<br />LIVERPOOL RETAIL INDIA LIMITED<br />
FOOTWEAR <br /> COLLECTION<br />
LIVERPOOL – THE UMBRELLA BRAND<br />LIVERPOOL<br />BARCELONA<br />LIVERPOOL KIDS<br />LIVERPOOL FOOTWEAR<br />
“Barcelona” successful Launching<br />
Achievements<br />
LIVERPOOL RETAIL INDIA LIMITED<br />LIVERPOOL – AN EMERGING BRAND<br />Incorporated in 2001 and entered into Retail Appare...
PROMOTERS<br /><ul><li>VijaysinghRathore, Whole Time Director
M.A. in Economics
Adequate experience in Marketing.
Looks after Marketing and Administration
KailashchandAgarwal, Whole Time Director
B. Com, C.A. (Inter)
Knowledge and experience in Finance
Looks after Finance and Legal aspect
TarachandAgarwal, Whole Time Director
B. Com
8 Years of experience in textile
Looks after Brand Promotion and Networking</li></ul>LIVERPOOL RETAIL INDIA LIMITED<br />
LIVERPOOL RETAIL INDIA LIMITED<br />PRODUCTS OFFERED<br />Men’s Wear Segment<br />Been in the segment since beginning<br /...
LIVERPOOL RETAIL INDIA LIMITED<br />PRODUCT MIX<br />Industry share of RMG in 05-06<br />Men’s Wear - 36000 Cr<br />      ...
LIVERPOOL RETAIL INDIA LIMITED<br />PROCUREMENT / SOURCING<br />Own Manufacturing<br />Proposes to have stitching house of...
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Liverpool Company Profile

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Liverpool Company Profile

  1. 1.
  2. 2. LIVERPOOL RETAIL INDIA LIMITED<br />Status in Style<br />LIVERPOOL RETAIL INDIA LIMITED<br />
  3. 3. Liverpool Corporate House<br />Liverpool <br />Reception<br />
  4. 4. LIVERPOOL RETAIL INDIA LIMITED<br />AGENDA<br />Vision<br />Indian Apparel Retail Industry<br />Growth Drivers Of Retail Industry<br />Retail Apparel Brands In India<br />Liverpool – An Emerging Brand<br />Products Offered<br />Product Mix<br />Distribution Process<br />Liverpool – All India Presence<br />
  5. 5. LIVERPOOL RETAIL INDIA LIMITED<br />VISION STATEMENT<br />Common Man Reach<br />Quality product at affordable prices <br />Distribution Network at each part of the Nation<br />Assistance of platform to small suppliers<br />To be amongst the leading Retail brands<br />
  6. 6. LIVERPOOL RETAIL INDIA LIMITED<br />INDIAN APPAREL RETAIL INDUSTRY<br />India, the second fastest growing economy<br />Apparel Industry largest contributory of Retail Market, constituting almost 39%<br />Apparel Industry totally valued at Rs.98000.00 Cr in 2006 including organized sector at Rs.18500.00 Cr <br />Apparel Industry showing YoY growth rate of 30.3% in 2005-06 <br />Growth rate of 113% in 2006 for opening new outlets<br />Industry growing at a CAGR of 13.60%<br />
  7. 7. LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Changing Demographic Profile<br />More than 65% people below age of 35 Yr<br />Composition of age group shifting in area of 20-49 Yrs, the working population<br />Rising Income Levels<br />Significant increase in High Income group from 55 lakhs household in ’95 to 180 lakhs in ’05<br />Increase in nuclear family assist in spending power from 3% to 4%<br />
  8. 8. LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Urbanization<br />Organized retail more successful in cities<br />Earlier focused on Metro cities now moving towards tier I and tier II cities<br />Emergence of Mall Culture & Retail Space<br />Retail Space has been increased from 220 lakhs sq ft in 2005 to 900 lakhs sq ft by 2007<br />Additional retail space has contributed Rs.30000 Cr of business to organized sector<br />Impulse shopping to go up by 40% of total mall shopping<br />
  9. 9. LIVERPOOL RETAIL INDIA LIMITED<br />GROWTH DRIVERS OF RETAIL INDUSTRY<br />Consumer Spending<br />Higher aspiration values<br />Private consumption expenditure grew at 7% in 2006-07 as compared to 6.28% in 2004-05<br />Increasing Brand Consciousness<br />Increased expenditure on lifestyle and fashion<br />Easier acceptance of luxury and willingness to experiment with mainstream fashion<br />Improved Standard of Living<br />
  10. 10. LIVERPOOL RETAIL INDIA LIMITED<br />BRANDED PRODUCTS – INCREASING SHARE<br />23 Major players operating in Branded Segment<br />Private Labels provide better margin<br />Globally Private Labels contribute 17% of Retail sales<br />Proportion of Branded in Different Categories (%)<br />
  11. 11. RETAIL APPAREL BRANDS IN INDIA<br />
  12. 12. Liverpool Store<br />
  13. 13. Barcelona Store<br />
  14. 14. KIDS WEAR<br />LIVERPOOL RETAIL INDIA LIMITED<br />
  15. 15. FOOTWEAR <br /> COLLECTION<br />
  16. 16. LIVERPOOL – THE UMBRELLA BRAND<br />LIVERPOOL<br />BARCELONA<br />LIVERPOOL KIDS<br />LIVERPOOL FOOTWEAR<br />
  17. 17. “Barcelona” successful Launching<br />
  18. 18. Achievements<br />
  19. 19. LIVERPOOL RETAIL INDIA LIMITED<br />LIVERPOOL – AN EMERGING BRAND<br />Incorporated in 2001 and entered into Retail Apparel Business in October 2006<br />Started with 10 retail outlets under brand name of LIVERPOOL and now has 491 outlets as on june 2009 with two brands LIVERPOOL and BARCELONA<br />Strong presence in tier I and tier II cities<br />Winner of LIMCA Book of World Record for opening 151 outlets on single day<br />An ISO 9001 Certified Company<br />
  20. 20. PROMOTERS<br /><ul><li>VijaysinghRathore, Whole Time Director
  21. 21. M.A. in Economics
  22. 22. Adequate experience in Marketing.
  23. 23. Looks after Marketing and Administration
  24. 24. KailashchandAgarwal, Whole Time Director
  25. 25. B. Com, C.A. (Inter)
  26. 26. Knowledge and experience in Finance
  27. 27. Looks after Finance and Legal aspect
  28. 28. TarachandAgarwal, Whole Time Director
  29. 29. B. Com
  30. 30. 8 Years of experience in textile
  31. 31. Looks after Brand Promotion and Networking</li></ul>LIVERPOOL RETAIL INDIA LIMITED<br />
  32. 32. LIVERPOOL RETAIL INDIA LIMITED<br />PRODUCTS OFFERED<br />Men’s Wear Segment<br />Been in the segment since beginning<br />Contributes about 90 % of the sales<br />Women’s Wear Segment<br />Recently entered in the segment<br />Contributes about 10 % of the sales<br />Other Accessories/Apparels<br />
  33. 33. LIVERPOOL RETAIL INDIA LIMITED<br />PRODUCT MIX<br />Industry share of RMG in 05-06<br />Men’s Wear - 36000 Cr<br /> - 41.40 %<br />Women’s Wear - 25000 Cr<br /> - 34.40 %<br />Kid’s Wear - 20000 Cr<br /> - 24.20 %<br /> Company’s Product Mix<br />
  34. 34. LIVERPOOL RETAIL INDIA LIMITED<br />PROCUREMENT / SOURCING<br />Own Manufacturing<br />Proposes to have stitching house of about 25% of its sales capacity<br />To stitch all newer designs through own stitch house so that it doesn't get copied very soon<br />To stitch special designs & Patterns which cannot be stitched outside<br />Setting up one plant in Narol, Ahmedabad<br />Outsourced Garments<br />Primarily proposes to outsource its Clothing<br />Material supplied by Company itself under its QC norms<br />Stitching process carried under direct supervision of Company<br />Goods manufactured is supplied to Company godown <br />Company gives its own branding if as per Company requirement and standard<br />
  35. 35. LIVERPOOL RETAIL INDIA LIMITED<br />DISTRIBUTION PROCESS<br />
  36. 36. LIVERPOOL RETAIL INDIA LIMITED<br />DISTRIBUTION MODEL<br />
  37. 37. LIVERPOOL RETAIL INDIA LIMITED<br />FRANCHISEE RETAIL OUTLETS<br />All present showrooms under franchisee models<br />Follows two tier structure<br />Company enters into rental agreement<br />Franchisee enters into rental agreement <br />Present focus on Company entering into rental agreement<br />Exclusive outlets for ‘Liverpool’ and ‘Barcelona’ for distribution of Menswear and accessories and recently entered women wear <br />Presently 251 outlets under Liverpool and 240 outlets under Barcelona<br />Proposes to have 700 showrooms by March 2010 and 1000 by March 2011 including foreign franchisee<br />Presently has 2 Foreign branches and proposes to increase to 12 by March 2010 and 42 by March 2011<br />
  38. 38. LIVERPOOL RETAIL INDIA LIMITED<br />Launching kidswear with exclusive showrooms by end of Aug,2009<br />Comparatively fewer brands exist in this segment and has huge potential to grow with people moving towards branded product for this segment even<br />Average area of 700 square feet per showroom<br />Under the same franchisee model <br />Expenditure of around 8-10 lacs on furniture and 5-7 lacs on deposit<br />Proposes 40 stores by September 2009 and 100 store by March 2010<br />After going through penetration stage, entry into foreign market from 2011-12 for this model<br />Expects average Rs.40.00 Lacs revenue per store and Rs.16.00 Crore for FY 2009-10 and Rs.40.00 Crore for FY 2010-11<br />Kids Wear Showroom<br />
  39. 39. LIVERPOOL RETAIL INDIA LIMITED<br />Proposes to enter into foot wear segment to diversify its portfolio and still remain in the same retail segment<br />A number of local brand though there are very few national brand<br />A huge shift towards branded product from local product<br />Major demand coming from Tier II and Tier III cities where Liverpool already has huge presence<br />Will also be under the franchisee model <br />Average area of 700 square feet per showroom<br />Expenditure of around 8-10 lacs on furniture and 5-7 lacs on deposit<br />Proposes 40 stores by September 2009 and 100 store by March 2010<br />Expects average Rs.35.00 Lacs revenue per store and total Rs.14.00 Crore for FY 2009-10 and Rs.35.00 Crore for FY 2010-11<br />Foot Wear Showroom<br />
  40. 40. LIVERPOOL RETAIL INDIA LIMITED<br />As the name suggest, one stop point for all family members for clothing, footwear,accessories,cosmetics etc.<br />Distribution of all products of Liverpool and Barcelona and also that of kids wear and foot wear<br />Concept of family stores in the form of life style showroom has worked in metro and tier I cities<br />The Company proposes to take the concept to Tier II and Tier III cities<br />Average area of 5000 square feet per showroom<br />Under the company owned or leased and company operated model .<br />Higher expenditure of around Rs.75.00 Lacs on furniture and branding and about Rs.25.00 Lacs for deposit<br />Proposes 20 stores march 2010 and 50 store by March 2011<br />Target of average revenue of Rs.2.00 Crore per annum from each showroom and in toto Rs.25.00 Crore for FY 2009-10 and Rs.100.00 Crore FY 2010-11.<br /> already owned 20000 sq.ft.showroom in Ahmedabad.<br />FAMILY STORES<br />
  41. 41. LIVERPOOL RETAIL INDIA LIMITED<br />Financial Projections<br />
  42. 42. LIVERPOOL RETAIL INDIA LIMITED<br />FUTURE PLANS<br />Increasing retail outlets under brand Liverpool and Barcelona to 700 by March 2010 and to 1000 by March 2011<br />Launching of Kids wear and Foot Wear and initially 100 showrooms by March 2010<br />Launching of Family Stores for distribution of all product ranges of Company and initially proposes 20 showrooms by March 2010 and 50 showrooms by March 2011<br />Setting up own Stitching plant in Ahmedabad and regular enhancement to have capacity of about 25 % of total sales. Already purchased the land 6000 sq.mtr.at prime location.<br />Construction of additional godowns for storage of goods<br />Increase in branding expenditure for better brand building <br />
  43. 43. Proposed Investment<br />Increase in Retail Outlet under existing brand<br />Setup of manufacturing unit<br />Godown & infrastructure Expantion<br />Launching of Kids wear <br />Launching of Foot wear<br />Launching of Family Stores<br />Inc WC for Existing business<br />WC for Kids Wear<br />WC for Foot Wear<br />WC for Family Store<br />Others-brand promotion,p&p etc.<br />TOTAL INVESTMENT<br />Rs.15.00 Crore<br />Rs.20.00 Crore<br />Rs.15.00 Crore<br />Rs.10.00 Crore<br />Rs.10.00 Crore<br />Rs.50.00 Crore<br />Rs.25.00 Crore<br />Rs.12.00 Crore<br />Rs.12.00 Crore<br />Rs.40.00 Crore<br />Rs.10.00 Crore<br />Rs.219.00 Crore<br />LIVERPOOL RETAIL INDIA LIMITED<br />
  44. 44. LIVERPOOL RETAIL INDIA LIMITED<br />Sources of Fund<br />Equity Infusion<br />WC Loan<br /> (60% of requirement) <br />Internal Cash Accruals<br />TOTAL INFUSION<br />Rs.165.00 Crore<br />Rs.32.40 Crore<br />Rs.21.60 Crore<br />Rs.219.00 Crore<br />
  45. 45. THANK YOU<br />LIVERPOOL RETAIL INDIA LIMITED<br />
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