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Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
Old spice social media impact on marketing
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Old spice social media impact on marketing

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Old spice, marketing, social media

Old spice, marketing, social media

Published in: Business, Technology
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Transcript

  • 1. By Konstantin Kirov 10114067 Viktor Lakov 10114076 Milen Kostadinov 10114078
  • 2. What is “Social Media” Web based and mobile technologies  Communities  Organizations  Individual interaction  A group of new kinds of online media
  • 3. Classification Community Social-networking Sites  Media Sharing Sites  Social Bookmarking Sites  Blogging Social Networks  Music Social Networks 
  • 4. Community Social-networking Sites
  • 5. Media Sharing Sites
  • 6. Social Bookmarking Sites
  • 7. Blogging Social Networks
  • 8. Music Social Networks
  • 9. Social media & Marketing Low initial costs of advertising  Two-way relationships  Quick spreading  Collecting data through social media 
  • 10. Old Spice history Prominent American brand  Founded 1934 by the Shulton Company  Acquired in 1990 by Procter & Gamble  Saling ships = trademark  "If your grandfather hadn't worn it, you wouldn't exist."
  • 11. Social Media Marketing Strategy TV spots -> Twitter -> YouTube videos -> re-tweeted  Humorous 30-second YouTube videos  “A woman's man that was okay for men to love”
  • 12. Why YouTube People are very familiar with the ways of sharing it, liking it, and favoring it  Replying in video feels appropriate in relation to the prior TV ads  Keeping the allure and mystique of this guy alive 
  • 13. Facts and Figures
  • 14. Facts and Figures #1 most viewed sponsored channel on YouTube  236 million YouTube Views  80,000 Twitter followers in 2 days  Facebook Interaction increased 800% with the personalized videos   Sales figures increased by 107 %
  • 15. Mano a Mano En El Baño
  • 16. THE END

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