Old spice social media impact on marketing

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Old spice, marketing, social media

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Old spice social media impact on marketing

  1. 1. By Konstantin Kirov 10114067 Viktor Lakov 10114076 Milen Kostadinov 10114078
  2. 2. What is “Social Media” Web based and mobile technologies  Communities  Organizations  Individual interaction  A group of new kinds of online media
  3. 3. Classification Community Social-networking Sites  Media Sharing Sites  Social Bookmarking Sites  Blogging Social Networks  Music Social Networks 
  4. 4. Community Social-networking Sites
  5. 5. Media Sharing Sites
  6. 6. Social Bookmarking Sites
  7. 7. Blogging Social Networks
  8. 8. Music Social Networks
  9. 9. Social media & Marketing Low initial costs of advertising  Two-way relationships  Quick spreading  Collecting data through social media 
  10. 10. Old Spice history Prominent American brand  Founded 1934 by the Shulton Company  Acquired in 1990 by Procter & Gamble  Saling ships = trademark  "If your grandfather hadn't worn it, you wouldn't exist."
  11. 11. Social Media Marketing Strategy TV spots -> Twitter -> YouTube videos -> re-tweeted  Humorous 30-second YouTube videos  “A woman's man that was okay for men to love”
  12. 12. Why YouTube People are very familiar with the ways of sharing it, liking it, and favoring it  Replying in video feels appropriate in relation to the prior TV ads  Keeping the allure and mystique of this guy alive 
  13. 13. Facts and Figures
  14. 14. Facts and Figures #1 most viewed sponsored channel on YouTube  236 million YouTube Views  80,000 Twitter followers in 2 days  Facebook Interaction increased 800% with the personalized videos   Sales figures increased by 107 %
  15. 15. Mano a Mano En El Baño
  16. 16. THE END

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