Lessons In Social

Slide 1: Lessons in Social Barcamp München, 2007-10-07 Markus Angermeier | kosmar.de | nerdwideweb.com | wearewhitelabel.com

Slide 2: Do you know those? 02/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 3: Do you know those? facebook.com digg.com youtube.com del.icio.us myspace.com stumbleupon.com flickr.com dopplr.com last.fm xing.com ilike.com linkedin.com twitter.com virb.com pownce.com asmallworld.com jaiku.com upcoming.org plazes.com plaxo.com 02/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 4: Why would anyone use SoSo and SocNets? 03/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 5: Why would anyone use SoSo and SocNets? be social: stay friends, find contacts network for your business exchange knowledge, links and interests promote yourself as a professional promote yourself as a person feed your vanity monkey 03/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 6: How to become a popular user? 04/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 7: How to become a popular user? give something away and get back more be nice be active be transparent and authentic stay careful about your private data 04/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 8: How to develop a popular SoSo? 05/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 9: How to develop a popular SoSo? don’t collect private data without reason listen to your users offer a useful service stay simple and open decide between growth and quality care about privacy 05/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 10: Lessons learned 06/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 11: Lessons learned who did it right? what went wrong? 06/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 12: Lessons in freedom 07/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 13: Lessons in freedom blogs, flickr, myspace, youtube, facebook give freedom of use let users decide what they want to do with your service maybe don’t care about fake profiles 07/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 14: Lessons in usability 08/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 15: Lessons in usability del.icio.us, flickr, facebook, dopplr focus on simplicity have a clear primary use case invest in design know why you use ajax 08/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 16: Lessons in community 09/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 17: Lessons in community flickr, facebook, stumbleupon listen if your users want changes talk to your users don’t change anything without telling beforehand have a blog, forum and wiki 09/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 18: Lessons in openness 10/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 19: Lessons in openness twitter, flickr, facebook, myspace provide an open api encourage mashups react when users invent new use cases make integration of 3rd parties possible try to steer the process 10/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 20: Lessons in privacy 11/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 21: Lessons in privacy flickr, plazes, dopplr, facebook easy options to protect private data differentiate between: public (even google can see it) visible for friends visible for family invest in someone who knows about security technology 11/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 22: Lessons in network effects 12/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 23: Lessons in network effects myspace, xing, linkedin build on foaf /six degrees: show the contacts of my friends make it easy to connect with others to get a fast growing network make it hard to connect with others to achieve quality in the network 12/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 24: Lessons in connecting 13/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 25: Lessons in connecting xing, flickr, stumbleupon make it easy to comment on others make it easy to message strangers show my recent visitors allow groups for anything at first restrict group creation to premium users or on request later 13/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 26: Lessons in violation and spam 14/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 27: Lessons in violation and spam youtube, flickr, digg tell users about copyright encourage creative commons act on violation when appropriate get clear terms of service now don’t change the rules without good reason implement a spam report system 14/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 28: Lessons in vanity 15/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 29: Lessons in vanity myspace, virb make it easy customize the profile page even if it’s not easy people will do it maybe restrict it within reason to avoid trash overflow 15/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 30: Lessons in vanity II 16/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 31: Lessons in vanity II flickr, stumbleupon, xing, plazes make statistics of each user visible to the public introduce a karma system or activity meter 16/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 32: If you do most right you may get some … 17/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

Slide 33: Lessons in love level42 “restless eyes, egos burn … ” 18/18 Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com