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Make It Work! Building & Sustaining Relationships
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Make It Work! Building & Sustaining Relationships

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Transcript

  • 1. Make It Work! Using Twitter to Build & Sustain Relationships
  • 2. Me.
  • 3. • What is it? • How does it work? • Why would I use this? • How can I make it work for me?
  • 4. Microblog what is it?
  • 5. 140 what is it?
  • 6. Conversation what is it?
  • 7. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 8. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 9. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 10. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 11. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 12. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 13. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 14. Tweet @ Follow DM RT #Hashtag Short URL how does it work
  • 15. Why?
  • 16. Audience
  • 17. Goal
  • 18. Branding & Feedback & Message Support Call for Action G O A L
  • 19. Connector v. Broadcaster G O A L
  • 20. • Active • Equal Ratio • Thank You’s • Not too many RT’s • Not too many @’s Connector
  • 21. • Static • Strictly Message • URL’s • No interaction Broadcaster
  • 22. • 100% Content Sharing, 0% Engagement • 75% Content Sharing, 25% Engagement • 25% Content Sharing, 75% Engagement • 0% Content Sharing, 100% Engagement via Forrest W. Kobayashi Connector v. Broadcaster
  • 23. Analytics How can I make it work for me?
  • 24. • Followers • @’s • RT’s What’s Important to YOU?? • Hashtags • Clicks • Web Traffic How can I make it work for me?
  • 25. • bit.ly • seesmic • twitpic • tweetstats • twinfluence • twittergrader Twitter Toolkit for Beginners
  • 26. Questions? @kevinoshea