Your SlideShare is downloading. ×
0
Easy Peasy. <ul><li>Using Blogs & Twitter To Build Your Brand </li></ul>
Me.
<ul><li>What are these tools? How do they work? Why would I use these? How can I make them work for me? </li></ul>
Blogging.
def.  (n) a  Web site  that contains an online personal journal with reflections, comments, and often hyperlinks provided ...
 
Tell a story
Share
Content is King.
Frequency is  Queen
 
Title
Lead
Pictures
Quotes
LISTS
<ul><li>Seek link traffic Seek advice Establish thought leadership Promote something interesting  Link love to others </li...
What’s Important?
<ul><li>Traffic Comments Link Backs Monetising  Improve online presence </li></ul>
Blogger
Wordpress
Microblogging.
140
Conversation
Audience
Tweet
@
Follow
DM
RT
#Hashtag
Short URL
Why?
Goal
Branding & Message Feedback & Support Call for Action
Connector v. Broadcaster GOAL
<ul><li>Active </li></ul><ul><li>Equal Ratio </li></ul><ul><li>Thank You’s </li></ul><ul><li>Not too many RT’s  </li></ul>...
Broadcaster <ul><li>Static </li></ul><ul><li>Strictly Message </li></ul><ul><li>URL’s  </li></ul><ul><li>No interaction </...
Connector v. Broadcaster <ul><li>100% Content Sharing, 0% Engagement </li></ul><ul><li>75% Content Sharing, 25% Engagement...
How can I make it work for me? Analytics
<ul><li>Followers </li></ul><ul><li>@’s </li></ul><ul><li>RT’s </li></ul><ul><li>Hashtags  </li></ul><ul><li>Clicks </li><...
<ul><li>bit.ly </li></ul><ul><li>seesmic </li></ul><ul><li>twitpic </li></ul><ul><li>tweetstats </li></ul><ul><li>twinflue...
Questions? @kevinoshea http://whoiskev.in
Upcoming SlideShare
Loading in...5
×

Easy peasy: using blogs and twitter to build your brand

560

Published on

This is a presentation that was given to members of the Indiana Nonprofit Resource Network on 10/13/2010.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
560
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Easy peasy: using blogs and twitter to build your brand"

  1. 1. Easy Peasy. <ul><li>Using Blogs & Twitter To Build Your Brand </li></ul>
  2. 2. Me.
  3. 3. <ul><li>What are these tools? How do they work? Why would I use these? How can I make them work for me? </li></ul>
  4. 4. Blogging.
  5. 5. def. (n) a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer via Webster “ ”
  6. 7. Tell a story
  7. 8. Share
  8. 9. Content is King.
  9. 10. Frequency is Queen
  10. 12. Title
  11. 13. Lead
  12. 14. Pictures
  13. 15. Quotes
  14. 16. LISTS
  15. 17. <ul><li>Seek link traffic Seek advice Establish thought leadership Promote something interesting Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul>via Chris Brogan
  16. 18. What’s Important?
  17. 19. <ul><li>Traffic Comments Link Backs Monetising Improve online presence </li></ul>
  18. 20. Blogger
  19. 21. Wordpress
  20. 22. Microblogging.
  21. 23. 140
  22. 24. Conversation
  23. 25. Audience
  24. 26. Tweet
  25. 27. @
  26. 28. Follow
  27. 29. DM
  28. 30. RT
  29. 31. #Hashtag
  30. 32. Short URL
  31. 33. Why?
  32. 34. Goal
  33. 35. Branding & Message Feedback & Support Call for Action
  34. 36. Connector v. Broadcaster GOAL
  35. 37. <ul><li>Active </li></ul><ul><li>Equal Ratio </li></ul><ul><li>Thank You’s </li></ul><ul><li>Not too many RT’s </li></ul><ul><li>Not too many @’s </li></ul>Connector
  36. 38. Broadcaster <ul><li>Static </li></ul><ul><li>Strictly Message </li></ul><ul><li>URL’s </li></ul><ul><li>No interaction </li></ul>
  37. 39. Connector v. Broadcaster <ul><li>100% Content Sharing, 0% Engagement </li></ul><ul><li>75% Content Sharing, 25% Engagement </li></ul><ul><li>25% Content Sharing, 75% Engagement </li></ul><ul><li>0% Content Sharing, 100% Engagement </li></ul>via Forrest W. Kobayashi
  38. 40. How can I make it work for me? Analytics
  39. 41. <ul><li>Followers </li></ul><ul><li>@’s </li></ul><ul><li>RT’s </li></ul><ul><li>Hashtags </li></ul><ul><li>Clicks </li></ul><ul><li>Web Traffic </li></ul>How can I make it work for me? What’s Important to YOU??
  40. 42. <ul><li>bit.ly </li></ul><ul><li>seesmic </li></ul><ul><li>twitpic </li></ul><ul><li>tweetstats </li></ul><ul><li>twinfluence </li></ul><ul><li>twittergrader </li></ul>Twitter Toolkit for Beginners
  41. 43. Questions? @kevinoshea http://whoiskev.in
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×