Easy peasy: using blogs and twitter to build your brand

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This is a presentation that was given to members of the Indiana Nonprofit Resource Network on 10/13/2010.

This is a presentation that was given to members of the Indiana Nonprofit Resource Network on 10/13/2010.

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Transcript

  • 1. Easy Peasy.
    • Using Blogs & Twitter To Build Your Brand
  • 2. Me.
  • 3.
    • What are these tools? How do they work? Why would I use these? How can I make them work for me?
  • 4. Blogging.
  • 5. def. (n) a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer via Webster “ ”
  • 6.  
  • 7. Tell a story
  • 8. Share
  • 9. Content is King.
  • 10. Frequency is Queen
  • 11.  
  • 12. Title
  • 13. Lead
  • 14. Pictures
  • 15. Quotes
  • 16. LISTS
  • 17.
    • Seek link traffic Seek advice Establish thought leadership Promote something interesting Link love to others
    • Link love to others
    • Link love to others
    • Link love to others
    • Link love to others
    via Chris Brogan
  • 18. What’s Important?
  • 19.
    • Traffic Comments Link Backs Monetising Improve online presence
  • 20. Blogger
  • 21. Wordpress
  • 22. Microblogging.
  • 23. 140
  • 24. Conversation
  • 25. Audience
  • 26. Tweet
  • 27. @
  • 28. Follow
  • 29. DM
  • 30. RT
  • 31. #Hashtag
  • 32. Short URL
  • 33. Why?
  • 34. Goal
  • 35. Branding & Message Feedback & Support Call for Action
  • 36. Connector v. Broadcaster GOAL
  • 37.
    • Active
    • Equal Ratio
    • Thank You’s
    • Not too many RT’s
    • Not too many @’s
    Connector
  • 38. Broadcaster
    • Static
    • Strictly Message
    • URL’s
    • No interaction
  • 39. Connector v. Broadcaster
    • 100% Content Sharing, 0% Engagement
    • 75% Content Sharing, 25% Engagement
    • 25% Content Sharing, 75% Engagement
    • 0% Content Sharing, 100% Engagement
    via Forrest W. Kobayashi
  • 40. How can I make it work for me? Analytics
  • 41.
    • Followers
    • @’s
    • RT’s
    • Hashtags
    • Clicks
    • Web Traffic
    How can I make it work for me? What’s Important to YOU??
  • 42.
    • bit.ly
    • seesmic
    • twitpic
    • tweetstats
    • twinfluence
    • twittergrader
    Twitter Toolkit for Beginners
  • 43. Questions? @kevinoshea http://whoiskev.in