Easy peasy: Blogging & Microblogging for NonProfits

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Blogging & Microblogging for NonProfits

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Easy peasy: Blogging & Microblogging for NonProfits

  1. 1. Easy Peasy. <ul><li>Using Blogs & Twitter To Build Your Brand </li></ul>
  2. 2. <ul><li>What are these tools? How do they work? Why would I use these? How can I make them work for me? </li></ul><ul><li>How can I make them work for me? </li></ul><ul><li>How can I make them work for me? </li></ul><ul><li>How can I make them work for me? </li></ul>
  3. 3. Blogging.
  4. 4. def. (n) a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer via Webster “ ”
  5. 6. Tell a story
  6. 7. Share
  7. 8. Content is King.
  8. 9. Frequency is Queen
  9. 11. Title
  10. 12. Lead
  11. 13. Pictures
  12. 14. Quotes
  13. 15. LISTS
  14. 16. <ul><li>Seek link traffic Seek advice Establish thought leadership Promote something interesting Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul><ul><li>Link love to others </li></ul>via Chris Brogan
  15. 17. What’s Important?
  16. 18. <ul><li>Traffic Comments Link Backs Monetising Improve online presence </li></ul><ul><li>Improve online presence </li></ul><ul><li>Improve online presence </li></ul><ul><li>Improve online presence </li></ul><ul><li>Improve online presence </li></ul>
  17. 19. Blogger
  18. 20. Wordpress
  19. 21. Microblogging.
  20. 22. 140
  21. 23. Conversation
  22. 24. Audience
  23. 25. ME
  24. 26. YOU
  25. 27. Tweet
  26. 28. @
  27. 29. Follow
  28. 30. DM
  29. 31. RT
  30. 32. #Hashtag
  31. 33. Short URL
  32. 34. Why?
  33. 35. Goal
  34. 36. Branding & Message Feedback & Support Call for Action
  35. 37. Connector v. Broadcaster GOAL
  36. 38. <ul><li>Active </li></ul><ul><li>Equal Ratio </li></ul><ul><li>Thank You’s </li></ul><ul><li>Not too many RT’s </li></ul><ul><li>Not too many @’s </li></ul>Connector
  37. 39. Broadcaster <ul><li>Static </li></ul><ul><li>Strictly Message </li></ul><ul><li>URL’s </li></ul><ul><li>No interaction </li></ul>
  38. 40. Connector v. Broadcaster <ul><li>100% Content Sharing, 0% Engagement </li></ul><ul><li>75% Content Sharing, 25% Engagement </li></ul><ul><li>25% Content Sharing, 75% Engagement </li></ul><ul><li>0% Content Sharing, 100% Engagement </li></ul>via Forrest W. Kobayashi
  39. 41. How can I make it work for me? Analytics
  40. 42. <ul><li>Followers </li></ul><ul><li>@’s </li></ul><ul><li>RT’s </li></ul><ul><li>Hashtags </li></ul><ul><li>Clicks </li></ul><ul><li>Web Traffic </li></ul>How can I make it work for me? What’s Important to YOU??
  41. 43. <ul><li>bit.ly </li></ul><ul><li>seesmic </li></ul><ul><li>twitpic </li></ul><ul><li>tweetstats </li></ul><ul><li>twinfluence </li></ul><ul><li>twittergrader </li></ul>Twitter Toolkit for Beginners
  42. 44. Questions? @kevinoshea http://whoiskev.in

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