How to involve the customer in the innovation funnel

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Presentation given on 21st of June 2012 at the EFMA Banking on innovation conference.

The presentation shows a couple of crowdsourcing examples & learnings of Rabobank.

Learn more about crowdsourcing by reading the C2B revolutie. http://www.c2brevolutie.nl/

Published in: Business, Education
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How to involve the customer in the innovation funnel

  1. 1. 1
  2. 2. how to involve the customer in the innovation funnel2 21st of June 2012
  3. 3. Maarten Korz innovation manager3 @korz
  4. 4. traditional
  5. 5. cooperation
  6. 6. 6
  7. 7. 10 million customers 59,000 employees 48 countries7
  8. 8. ict vision innovation increase sharingtrends & projects innovative knowledge strategy capabilities
  9. 9. thoughttrendrapport vision & leadership 2 trend radar ict strategy participation 1 trendstrend sessions communication workshops 1% ADM portfolio education innovative 4 capacity innovation embed award innovation 3 strategy evaluate projects Go/No Go sandbox knowledge share suppliers 5 excursions RINO & TET external lectures innovation table networking
  10. 10. customeremployee proof of ideas concept project businesscase implementation strategysupplier time
  11. 11. business value12 it costs
  12. 12. smile watch learn try act14
  13. 13. idea concept pilot implementation exploitation15
  14. 14. idea concept pilot implementation exploitation16
  15. 15. idea concept pilot implementation exploitation17
  16. 16. idea concept pilot implementation exploitation18
  17. 17. idea concept pilot implementation exploitation19
  18. 18. idea concept pilot implementation exploitation20
  19. 19. idea concept pilot implementation exploitation21
  20. 20. learnings Challenges do work! Which platform > depends on your question & targetgroup Involve legal department: Intellectual property Motivation for people > working for Rabobank brand22
  21. 21. learnings Briefing: be specific / short briefing Product development is difficult because of lack of knowledge of business by the crowd Use first applicants as good example Embed crowdsourcing in your business process23
  22. 22. do it your self outsourcingcrowdsourcing24 core proces of bank
  23. 23. questions?25 @korz

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