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Trust in advertising global report April 2012

by Consultant, Lecturer, Freelance Journalist at www.piramide.net on May 03, 2012

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Global Trust in Advertising and Brand Messages ...

Global Trust in Advertising and Brand Messages

The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.

You can download the full report here:
http://www.nielsen.com/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html

You can follow Nielsen here:
http://twitter.com/nielsenwire
http://www.nielsen.com

You can follow me here:
http://twitter.com/kornfeind

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