London has earned the highest reputation rating in Reputation Institute’s 2011 City RepTrakTM, an annual study that assesses public perceptions of 100 cities, representing some 59 countries. Good ranking as well for Venice, Rome and Florence all in the top 10.
You can download the report here https://reputationinstitute.com/advisory-services/city-signup
Measurement: A customized City RepTrak™ report will provide you with a customized report to fit your needs by selecting comparative benchmarks from among the 100 cities in our global database, or requesting additional benchmarks that are relevant to your needs. Development of a systematic approach: Reputation Institute can help you leverage your city's existing reputation-based knowledge by analyzing it against a common reputation lens, our City RepTrak™ scorecard. This will allow you gauge the reputation of a city, identify particular risks and opportunities to help construct a strong platform for building internal and external stakeholder support. Understanding stakeholder expectations and your city's position are crucial steps in developing a strong city brand.
Reputation Institute is the world's leading corporate reputation consulting firm. Founded in 1997, with a presence in over 30 countries, we are the pioneers in the field of reputation management. Through systematic research and analysis, Reputation Institute supports companies, organizations, countries and cities to build comprehensive strategies in order to make operational decisions. These strategies are designed to align stakeholders with corporate and organizational objectives creating tangible economic value. We enable leaders to make business decisions that build and protect reputational capital and drive competitive advantage.
To learn more about our study, including its methodology, please visit: http://www.reputationinstitute.com/city-reptrak.
To learn more about RI's advisory and reputing process visit www.reputationinstitute.com/advisory-services/ or email RepTrak@reputationinstitute.com to request more information. RepTrak@reputationinstitute.com