Whole Foods Presentation

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Whole Foods Presentation

  1. 1. Whole Foods Market Digital Campaign Olivia Kornack
  2. 2. Target Audience  College students aged 18-23  Currently have nothing aimed toward this audience  Perfect group to target
  3. 3. Key Performance Indicators  Establish strong brand recognition as a store that provides healthy and organic products and fits the budget-conscious lifestyles of college students
  4. 4. Key Performance Indicators  Encourage students to choose Whole Foods as their top store to purchase groceries, and convince them that paying a little more for their products is worth it
  5. 5. Big Idea  Gain potential customers from a new demographic  Needs to promote deals and discounts
  6. 6. Tools & Tactics: Social Media  Facebook & Twitter  Engagement with audience  Instagram  Contests that lead to interaction  Pinterest  Board just for college students
  7. 7. Tools & Tactics: Mobile  College students constantly use mobile devices  Loyalty program
  8. 8. Budget  $300,000  Used for social media and mobile expenses
  9. 9. Summary  Present in the digital world  Critical to expand their target audience  College students are perfect for a digital campaign
  10. 10. References  http://www.pinterest.com/wholefoods/whole-kidsfoundation/  http://www.wholefoodsmarket.com/missionvalues/caring-communities/community-giving

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